Calvyn Lee Blog

DECEMBER 4, 2023

Study Competitors’ Marketing Research how leading competitors market their businesses. Define Your Target Market Truly knowing your audience is essential for communicating value. Build one or more customer avatars outlining the demographics, challenges, goals, and values of each target market.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. In fact, 70% of marketing technology buyers look for content on vendor websites. And, they’re 52% more likely to make a purchase after reading your business’s content.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Hubspot Marketing

OCTOBER 27, 2022

By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. Plus, your content won't just help attract leads, it will also educate your prospects and generate awareness for your brand. If you're an experienced marketer, your target may have changed.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

The trick is finding the perfect influencers for your target audience and your content marketing. The right influencers for your brand: Maintain audiences that align with your target market. Are there other opportunities you can create for training or education that will benefit the influencer in his or her niche?

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Neil Patel

JANUARY 5, 2022

Technology growth is a big driver for the rise of marketing jobs. Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis.

Retail 114

Retail Marketing Marketers Communications 114

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Your business plan should include an in-depth market analysis.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Hubspot Marketing

APRIL 2, 2019

That’s where target market research comes in. What you learn about your target market and buyer personas will influence your branding decisions down the line, so make this step your first priority. How you communicate with your target market is also considered part of your branding.

Branding 145

Branding Shoppers Entertainment Advertising 145

Neil Patel

DECEMBER 13, 2021

If you’re in the B2B space, there’s a good chance that your potential customers will be found on the online advertising portal of LinkedIn, and, with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead. Step #2: Design Your LinkedIn Ads.

Advertising 126

Advertising Advertisers Price User-Generated 126

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Aim for appropriate.

Food 145

Food Branding Place Product 145

Hubspot Marketing

JUNE 28, 2023

This could be through routine tasks, on-the-job training, or even continued education funded by the company. Best for: Sales professionals, executives, and educators. Customer Relationship Management (CRM) CRM skills demonstrate your ability to organize and analyze customer data and create targeted marketing campaigns.

CRM 117

CRM Digital Marketing Management User-Generated 117

Marketing Insider Group

FEBRUARY 2, 2021

Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more. Content marketing is best for: Lead generation. Email Marketing. Pillar pages.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Businesses Grow

FEBRUARY 6, 2023

This is something I could build on with some market research. Find target customers Julia Bramble offered this idea: I’ve been using ChatGPT for marketing research and thinking about unique customer offers. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Rock Content

SEPTEMBER 6, 2023

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. But before you can put together a proper campaign, you need to figure out who your target market is.

Real Estate 98

Real Estate PR Marketing Marketers 98

OnPassive Marketing

SEPTEMBER 17, 2022

Companies must first understand their customer profile and what motivates them to buy products to manage a product marketing program effectively. They must also develop target markets and understand how to reach these consumers. Once targets are identified, companies must develop creative strategies to reach these customers.

Product Marketing 64

Product Marketing Management Product Marketing 64

Sprout Social

FEBRUARY 29, 2024

Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions. This enables businesses to create more effective and targeted marketing strategies for diverse international audiences.

Transform 142

Transform User-Generated Analytics Market Trends 142

Many Chat

APRIL 18, 2022

Before launching into the Instagram app as a B2B company, though, do industry research and look at engagement levels for the site compared to a more business-focused platform like LinkedIn. General Electric , for example, has gained many highly engaged Instagram followers with targeted educational content.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Hubspot Marketing

AUGUST 21, 2023

It’s essential to include this information so you can create targeted strategies that help you capitalize on your strengths and improve upon your weaknesses. However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Backlinko

FEBRUARY 19, 2024

Plus, we’ll cover the best ways to identify your target audience, but first, let’s discuss the difference between a target market and a target customer. Target Market vs. Target Customer A target market is a fairly broad group of customers you hope to sell your products or services to.

SEO 106

SEO User-Generated Advertising Advertisers 106

Hootsuite

DECEMBER 13, 2024

Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to enter. Market research about size, growth rate, and other benchmarks. Current industry trends. Current events and new technology.

PR 103

PR Price SEO Analytics 103

Lusha

JULY 11, 2024

It delves deeper into the specific characteristics that define your ideal customer: Demographics: Age, gender, location, income level, education, and job title of key decision-makers. Conduct Market Research Don’t stop with your internal data. Education: What is their educational background?

Customer 52

Customer Customer Journey CRM Retail 52

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics. What is the importance of market segmentation in a marketing strategy?

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Neil Patel

FEBRUARY 23, 2023

However, smart marketers know that LinkedIn is the place to go for B2B networking. If you’re in the B2B space, there’s a good chance that your potential customers are on LinkedIn, and with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead.

Customer Journey 104

Customer Journey Advertising Advertisers User-Generated 104

Rock Content

MAY 1, 2024

Promotion Promotion is the portion of your marketing campaign responsible for introducing new consumers to your brand in the hopes that they’ll like what they see enough to become customers at some point. You can educate, you can inform, you can help, and you can entertain.

Finance 52

Finance Price Marketing Marketers 52

Lusha

JUNE 7, 2024

By thoroughly researching your target market and competition, you can anticipate challenges and develop contingency plans. Faster Time to Market: A GTM strategy streamlines your launch process by providing a clear timeline and roadmap. This means doing thorough market research and competitive analysis.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Businesses Grow

AUGUST 14, 2023

This comes from B2B marketing consultant Aaron Hassen and his son Andrew. Andrew used Google Bard and asked: (insert website link here) Based on the link above, what is this company’s target market? Andrew then asked, Pretend you are a marketing strategy consultant.

Manufacturing 98

Manufacturing Automobile Fashion User-Generated 98

Rock Content

JULY 21, 2020

Of course, the first step is to define the topic to be addressed in the content, a decision that depends on a broad understanding of your target market. By observing, for example, the issues your competitors address, you can get an insight into the behavior of your target audience. How Twitter Users Watch TV, by Ipsos.

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Bannerflow

DECEMBER 14, 2022

Without current data, you’re left to make assumptions about your customers using outdated market research. Unsurprisingly, Facebook provides the most in-depth data for advanced audience targeting. Here are the main ways you can target your audience: Demographic targeting. This information is readily available.

Advertising 52

Advertising Advertisers Customer Journey Education 52

InTouch Marketing

JANUARY 31, 2024

Niche marketing involves understanding the specific desires and challenges of the target audience and crafting highly relevant and personalized messaging. Pay-per-click marketing: Also called paid search, this involves placing your ad where your customers are searching.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Welcome Software

OCTOBER 9, 2024

Everything you could possibly want to know about market segmentation will be covered in this guide (and then some). What is market segmentation? Market segmentation is the process of dividing a broad target market into smaller, more manageable subgroups of consumers who share similar affinities, needs, and behaviors.

Market Segmentation 52

Market Segmentation Marketing Marketers Law 52

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Duct Tape Marketing

OCTOBER 29, 2019

Whereas occasionally, or maybe the majority of the time, somebody who’s creating a product that maybe fills a need for something that didn’t exist before, that they actually have to maybe even educate people as to what problem this solves. Focusing in on a market need and understanding the market as opposed to product out, right?

Product 41

Product Marketing Marketers Education 41

Backlinko

OCTOBER 1, 2024

Market research reports provide in-depth analysis of specific markets or industries. Like this: Research firms often publish reports. They offer details about market size, customer behavior, and what competitors are doing. Education level can also influence how your audience makes decisions.

Marketing 94

Marketing Marketers Transform Price 94

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. But don’t create content for content’s sake. Analyze Your Data.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Martech

MARCH 15, 2022

Target market research. Once you understand your brand strategy, you may be ready to jump right into executing your marketing. But before you get started, there is another important step you need to do first: target market research.

Branding 145

Branding Transform Customer Acquisition Customer 145

Rock Content

JUNE 3, 2024

Who is your target audience , and how do you plan to serve their needs? Step 2: Conduct market research Next, you need to develop an understanding of the existing market you’ll be entering. Improving Conversion Rates : High-quality content that educates and informs can significantly improve conversion rates.

eCommerce 52

eCommerce Shipping Price Retail 52