Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan 120

Marketing Plan Content Marketing Whitepaper Marketing 120

Scoop.it!

NOVEMBER 29, 2022

Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Here’s a guide on how to develop an effective SaaS content marketing plan. The first step in creating your Saas content marketing plan is identifying customer pain points.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. Old habits, bad habits. And that’s okay.

Marketing Plan 106

Marketing Plan Outbound Marketing Marketing Marketers 106

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Your marketing could do some of this heavy lifting, reducing the hours needed to chase poor leads. Initial planning and setup are vital, so account for the time and resources needed.

Customer Acquisition 122

Customer Acquisition Customer Journey Marketing Marketers 122

Businesses Grow

DECEMBER 9, 2024

CONTROL A company controls its mission, a marketing plan, an ad campaign. Provide educational content. Offer exclusive access to executives, designers, marketers, and others who can help us grow. Mark Schaefer is the most trusted voice in marketing. Responsible outdoor recreation. Pay attention to our pain points.

Branding 109

Branding Food Education Advertising 109

Scoop.it!

JULY 27, 2023

By setting up a healthcare content marketing plan for your organization. As an integral player in the sales funnel, content marketing can help you educate, engage, and convert your prospects and patients. can help you save hours every week on content marketing. Learn how Scoop.it

Education 98

Education Content Marketing Health Affiliate Marketing 98

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. HubSpot Marketing Plan Generator Creating a marketing plan takes a lot of time and effort. Recognizing this common pain point, HubSpot built an AI-powered Marketing Plan Generator. How else can you use AI to repurpose content?

User-Generated 130

User-Generated Food Transform Marketing 130

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Address member needs. Search and solve for the specific needs of your members.

Transform 113

Transform Outbound Marketing Entertainment Inbound Marketing 113

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Scoop.it!

APRIL 20, 2023

From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips! That’s it for today. To your success!

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Martech

JULY 12, 2024

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning 2. Ensure both technical teams and business teams are educated and bought in before a change is rolled out. Keep them in the loop on what’s working and not working as the rollout proceeds.

Transform 116

Transform User-Generated Law Marketing Mix 116

Hubspot Marketing

NOVEMBER 15, 2024

No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Inform and educate potential customers. Entice customers to renew and upgrade. Provide a consistent, high-quality customer experience.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Canva: Blog You know who has terrific organic blog content?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

JANUARY 8, 2025

And if you need help planning your ad strategy, this kit is great for that.) Learning and development: This includes training new hires, offering continued education courses , and upskilling based on AI best practices or other emerging trends.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Hubspot Marketing

NOVEMBER 14, 2024

“For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued. The webinar educates the audience further and helps qualify and disqualify prospects. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who?

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Buffer Marketing

SEPTEMBER 23, 2024

  With all that in mind, you’re far better off with a digital marketing plan and  social media calendar  with a unique posting schedule for each platform. For example, content posted on weekends tends to get less social media engagement, as does content posted in the middle of the night. 

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. The company proves even highly technical brands can find their niche on TikTok when they share product education content thats fun, relatable and approachable, and puts people at the forefront.

Gen Z 89

Gen Z Branding Retail Education 89

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. Creating a video marketing plan is a blueprint for success for you.

Video Marketing 77

Video Marketing Marketing Plan Marketing Marketers 77

SMA Marketing

FEBRUARY 6, 2025

As student recruitment and engagement strategies evolve, universities must embrace social media as a critical component of their digital marketing plans. For higher education institutions, a social media strategy isn’t just an option; it’s a necessity.

Education 52

Education Marketing Plan Digital Marketing Marketers 52

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Amazon changed the book market forever with the launch of the Kindle. Why it matters.

Transform 226

Transform Education Price eBook 226

Hootsuite

OCTOBER 18, 2024

Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound. We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Psst: Need help getting started?

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketing Marketers 111

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Buffer Marketing

MARCH 5, 2025

Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.”

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. Define big-picture marketing goals. There are two areas I recommend you focus on.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Hubspot Marketing

DECEMBER 24, 2024

That means cornerstone content aids your SEO strategy and your broader content marketing plan. For example, data from HubSpot finds that 63% of marketers say social media drives the highest ROI of all marketing channels, while 43% cite email. Content repurposing (i.e., Together, these become topic clusters (i.e.,

SEO 110

SEO Education Product Place 110

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template. E-Books or Whitepapers.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Hubspot Marketing

APRIL 18, 2022

As a result of this, 68% of B2B marketers plan to increase their investment in influencer marketing in 2022. B2C marketers are having better luck – 51% report high ROI, 12% more than B2B marketers. A Focus on Educational and Authentic Content. Only 4% of B2B marketers say it offered the highest ROI.

B2C 132

B2C Market Trends Marketing Marketers 132

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Event marketing encourages product and industry education.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Hubspot Marketing

DECEMBER 12, 2024

This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. In other words, you know what you need to get your audience to do or feel after consuming it and grasp who they are and what theyre interested in. So, here, you outline your content.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. They often create educational LinkedIn content and relatable memes that prove how well they understand their potential customers.

B2C 93

B2C Social Media Marketing User-Generated Entertainment 93

Hubspot Marketing

MARCH 3, 2025

They struggled to get started, so we built educational content and onboarding flows designed to guide them. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Hubspot Marketing

FEBRUARY 17, 2023

It’s also the top content type marketers plan to leverage for the first time in 2023. Educational content. Educational content shares helpful information with audiences that helps them reach their goals and meet their needs. The video below is a recent video that educates viewers on creating a brand style guide.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. The Power of Customer Retention Marketing. Incorporating key insights into your content marketing plan can make your strategy more influential.

Content Marketing 145

Content Marketing Customer Marketing Marketers 145

Hubspot Marketing

DECEMBER 13, 2022

Year-over-year, we saw the biggest conversion increases from Education & Health Services followed by Leisure and Hospitality. Education and Health Services. Year over year, Leisure and Hospitality also saw a huge YoY gain along with Education & Health Services. Sample size. Construction. Financial Activities.

Branding 135

Branding Manufacturing Health Retail 135

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

MARCH 28, 2023

The top three types of content that offer the biggest ROI on social media are relatable content, trendy content (cultural moments and news), and educational/informational content ( Social Media Trends Report ) 9. 5% of social media marketers plan to work with influencers/creators on Twitter more than other social platforms.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hubspot Marketing

MAY 13, 2022

For example, if your business's goal is to increase online revenue by 20%, your marketing team's goal might be to generate 50% more leads via the website than the previous year to contribute to that success. Use a high-level marketing plan template to outline your annual marketing strategy, identify top priorities, and more.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145