Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

Social Media Marketing 95

Social Media Marketing B2C User-Generated Entertainment 95

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. First things first: you need to figure out what you want out of social media at large. Making assumptions is a dangerous game for marketers.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketing 112

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Hubspot Marketing

DECEMBER 12, 2024

This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. Review and scale your social media strategy. So, here, you outline your content. Source It offers video-based, on-demand courses, tutorials, and certifications. What can you do?

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Duct Tape Marketing

JANUARY 15, 2016

7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. As a social media marketer, this makes me very excited.

Social Media Marketing 53

Social Media Marketing Marketing Plan Marketing Marketers 53

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. Social App Report 2022 ) Image Source 5. 7% of social media marketers believe that Twitter is the most effective for building an active community on social media, higher than LinkedIn but less effective than Instagram at 26%.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 143

Social Media Marketing Price Marketing Marketers 143

Hubspot Marketing

FEBRUARY 17, 2023

Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. It’s also the top content type marketers plan to leverage for the first time in 2023.

Gen Z 135

Gen Z Social Media Marketing Education User-Generated 135

Hubspot Marketing

DECEMBER 24, 2024

That means cornerstone content aids your SEO strategy and your broader content marketing plan. For example, data from HubSpot finds that 63% of marketers say social media drives the highest ROI of all marketing channels, while 43% cite email. Content repurposing (i.e.,

SEO 109

SEO Education Product Place 109

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Sprout Social

APRIL 29, 2021

We know that our buyers want to engage digitally and that they increasingly prefer to have an end-to-end digital customer experience—only the marketing team can deliver that at scale. For 55% of consumers , that experience starts on social media. The social data we found changed everything.

Transform 145

Transform Customer Acquisition Social Media Marketing Marketing 145

Neil Patel

MAY 30, 2025

B2B buyers increasingly expect to engage with suppliers across marketing channels, leading to an average of 10 types of interactions across the buyer’s journey. Content Marketing to Generate Leads Blog posts are a key part of content marketing for manufacturers. But social media is just as important for B2B companies.

Manufacturing 56

Manufacturing B2C Thought Leadership Marketing 56

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. How to create a content marketing strategy. How to create achievable social media goals.

Social Media Marketing 143

Social Media Marketing Advertisers Advertising Promotion 143

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Jeff Bullas

FEBRUARY 27, 2023

The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan. Additionally, post relatable or educational content. Original Grain has grown to over 150,000 followers on Instagram with Kicksta’s help.

User-Generated 246

User-Generated Analytics Social Media Marketing Branding 246

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Backlinko

MAY 31, 2025

Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. You end up driving attention to different messages. Asana, Notion, Trello, you name it.

User-Generated 90

User-Generated Analytics Whitepaper Management 90

Pam Didner

OCTOBER 7, 2020

The more the digital marketing world grows, the more job opportunities become available. Digital Marketing Strategist, Search Engine Optimization (SEO), Social Media Marketing are just a few of the job titles you may already be familiar with. Digital marketing trends are always changing.

Digital Marketing 133

Digital Marketing Social Media Marketing Marketing Marketers 133

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention. appeared first on Sprout Social.

Gen Z 142

Gen Z Entertainment Law Fashion 142

Sprout Social

FEBRUARY 6, 2020

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year.

User-Generated 145

User-Generated Social Media Marketing Education Promotion 145

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

To be able to look into the future and where things are going for B2B marketers, it is good to look in the past and where they came from in order to learn and grow your marketing plans going forward. Sales Centric: The initial breakthrough on the path to modern marketing was Gutenberg’s printing press.

Marketing 121

Marketing Marketers B2C Advertisers 121

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Types of Content Marketing.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Campaigns that target the consideration stage incorporate continued education but mainly highlight how a company’s offering is different and better solution than its competitors.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Hootsuite

MAY 11, 2022

Content planning is the most important factor in the success of your social media strategy. You can have the world’s best social media marketing strategy, but it won’t be successful without proper content planning. Chaotic social media content written and posted whenever inspiration strikes.

Social Media Marketing 129

Social Media Marketing Analytics Management Marketing Strategy 129

Neil Patel

SEPTEMBER 3, 2021

Bringing together different team members virtually isn’t easy, and it takes good planning. Develop a Marketing Plan. Every event needs attendees, and the only way to attract attendees is to market your event. You’ve got to be proactive and focus on your marketing plan. Email Marketing. Social Media.

Marketing 143

Marketing Marketers Price Education 143

Neil Patel

FEBRUARY 3, 2023

With people watching an average of 19 hours of online video per week , it makes sense why more marketers are including video in their strategy and willing to spend more on it. Leveraging social media marketing with video will be one of the big-deal SEO trends for 2023. People are always looking for high-quality results.

User-Generated 145

User-Generated SEO Entertainment Transform 145

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing is best for: Lead generation.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Sprout Social

DECEMBER 19, 2023

Common roadblocks to delivering high quality customer service Though 88% of business leaders agree social media is a critical tool in providing customer care and service, there are still knowledge gaps that prevent teams from accessing the tools and resources they need, and gaining stakeholder buy-in.

Customer 138

Customer Direct Mail CRM Education 138

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? How do coaches find clients?

eBook 115

eBook Marketing Plan Influencer Marketing Marketing 115

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Sprout Social

AUGUST 23, 2016

Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112