Martech

JUNE 21, 2023

” Well, let’s dive deep to uncover why an employee advocacy program might be the secret sauce your content marketing strategy needs to truly sizzle. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. Is it fair or even feasible?” Get MarTech! In your inbox.

Marketing Strategy 140

Marketing Strategy Content Marketing Marketers Marketing 140

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketers Marketing 95

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. Here’s what I’ve learned. It's microscopic.

Marketing Strategy 98

Marketing Strategy Marketers Marketing Fashion 98

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. Timeless content marketing strategy?

Marketing Strategy 83

Marketing Strategy Content Marketing SEO Marketers 83

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 92

Marketing Strategy Customer Journey Marketers Marketing 92

Calvyn Lee Blog

NOVEMBER 26, 2023

Green’s association with freshness can also prove effective for education and technology companies aiming to convey forward-thinking, innovative positioning. Black and White Convey Luxury Appeal Black commands a powerful, luxurious presence across luxury fashion, cosmetics, technology, automobile and other high-end industries.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Martech

OCTOBER 16, 2024

While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts.

Law 134

Law Education Digital Marketing SEO 134

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Let’s explore actionable strategies and examples for each stage.

Customer Journey 132

Customer Journey Customer Energy Transform 132

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Customers.ai

DECEMBER 9, 2024

With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. How to Pull It Off: Collect Those Emails : Use tactics like product browsing suggestions, educational content, or notify me when its on sale options. And guess what? It pays off.

eCommerce 52

eCommerce Marketing Strategy Shoppers Outbound Marketing 52

Marketing Insider Group

MAY 1, 2023

Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Benefits of Video Marketing 6.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Marketing Insider Group

AUGUST 14, 2024

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. LinkedIn Premium, for example, provides access to exclusive industry reports, expert advice, and educational webinars.

Analytics 128

Analytics Education Advertisers Advertising 128

Marketing Insider Group

APRIL 13, 2023

Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps are only a jumping-off point for a marketing strategy.

Marketing Mix 142

Marketing Mix Price Finance Promotion 142

Marketing Insider Group

SEPTEMBER 18, 2023

The Reality: Yes, content marketing takes time , but so does any worthwhile marketing strategy. After all, why educate when you can hard-sell, right? Content marketing allows you to provide valuable content your customers actually want. Marketing Strategy? What Strategy?

Content Marketing 136

Content Marketing Customer loyalty Education Marketers 136

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Campaigns that target the consideration stage incorporate continued education but mainly highlight how a company’s offering is different and better solution than its competitors.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers.

Transform 137

Transform Whitepaper User-Generated CMO 137

Marketing Insider Group

FEBRUARY 5, 2024

Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources. Educational Resources and Training Lastly, the steep learning curve. The best way to flatten it is through education and training.

Transform 126

Transform Analytics Education SEO 126

Hubspot Marketing

OCTOBER 29, 2024

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 119

eCommerce B2C Manufacturing Retail 119

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? Pain Points.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. Inform and educate potential customers. Central to these needs?

CMO 118

CMO Traditional Marketing Communications Marketers 118

Marketing Insider Group

FEBRUARY 20, 2023

Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, prospects, loyal customers and sales revenue.

Education 143

Education User-Generated Content Marketing Marketing Strategy 143

Martech

FEBRUARY 19, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators.

Whitepaper 124

Whitepaper Education Marketing Mix Traditional Marketing 124

Martech

JULY 12, 2024

How to navigate privacy changes Here are three key strategies to navigate and accelerate changes that come along with the evolving privacy landscape: First, define the right marketing strategy and set of solutions for your organization. Third, harness the data you have to achieve your business goals.

Transform 119

Transform User-Generated Law Marketing Mix 119

Marketing Insider Group

FEBRUARY 14, 2023

Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry. The best pieces of content are unique, engaging and educational.

Content Marketing 144

Content Marketing Marketers Marketing Education 144

Hubspot Marketing

JANUARY 19, 2024

Influencers vs. Creators When to Use Influencers in Your Marketing Strategy When to Use Creators in Your Marketing Strategy When to Use Both in Your Strategy Influencers vs. Creators Comparing influencers and creators is like comparing squares and rectangles. Let me explain.

Gen Z 134

Gen Z Influencer Marketing PR Promotion 134

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. What Are the 4 Ps of Marketing?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 133

Transform Whitepaper Thought Leadership Customer Journey 133

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. If you’re writing an educational post, it makes sense to have a longer caption. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. Embed keywords into your username and name 3. Optimize your Instagram bio 4.

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

Search Engine Land

AUGUST 30, 2024

I’ll also share actionable steps you can take to start integrating AI into your marketing strategy. In the context of marketing, AI involves using data and algorithms to predict, analyze and enhance marketing strategies and decisions. Why is AI significant in marketing? What is AI? Self-correction.

Transform 98

Transform Marketers Marketing Education 98

Hubspot Marketing

NOVEMBER 29, 2024

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on. The next question you might have about this role is ‘How much does a product marketing manager make?”

Product Marketing 107

Product Marketing Product Management Marketers 107

Martech

FEBRUARY 16, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators.

Whitepaper 119

Whitepaper Education Marketing Mix Traditional Marketing 119

Marketing Insider Group

APRIL 11, 2023

Perfecting your website should always be your first step towards improving your digital marketing strategy. Content marketing services like our own primarily consist of: Strategy. Constructing a plan for content creation that educates and engages consumers. Watch the short video on email marketing below.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Martech

JUNE 21, 2024

The best CRM product owners continuously educate themselves through courses, industry events and research. This ongoing education keeps them up to date on the latest trends and technologies, enabling them to make informed decisions that benefit the organization. Dig deeper: 5 critical leadership skills every marketing ops pro needs 3.

CRM 126

CRM Product Education Communications 126

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. As with anything new, some were skeptical of its long-term value.

User-Generated 134

User-Generated Social Media Marketing Marketers Marketing 134

Search Engine Land

MARCH 7, 2024

However, Google plans to make it accessible to all marketers and data scientists in the near future. Marketing Mix Models are statistical analysis methods that determine the effectiveness of campaigns by measuring the impact of marketing strategies alongside sales and customer retention efforts. What are MMMs?

Advertising 123

Advertising Advertisers Marketing Mix Law 123

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right.

Customer Marketing 132

Customer Marketing Branding Customer User-Generated 132