Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. At this point, marketers know that they should be leveraging video in their marketing strategy. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Image Source. Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Marketing Insider Group

MAY 1, 2023

Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Benefits of Video Marketing 6.

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. Today, about 83% of all social users have a Facebook profile.

Gen Z 119

Gen Z Branding Millennials Entertainment 119

Businesses Grow

NOVEMBER 25, 2024

Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Millennials: The Digital Adopters Now, onto the avocado toast lovers – Millennials! Expertise Matters: Millennials appreciate influencers who really know their stuff.

Gen Z 108

Gen Z Millennials Entertainment Market Research 108

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Edison Research ). Edison Research ).

Gen Z 127

Gen Z Advertising Advertisers Millennials 127

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Williams (Parallel Path) Why does this matter now more than ever?

Health 88

Health Millennials Transform Retail 88

Hubspot Marketing

AUGUST 12, 2022

According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. Sustainable marketing looks at ways to nurture consumers during the entire buyer’s journey. Education is one way to build loyalty with your audience early on. Satya + Sage. Image Source.

Gen Z 144

Gen Z Education Marketers Marketing 144

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Instagram education demographics. Instagram age demographics.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Litmus

NOVEMBER 20, 2024

This data suggests companies should carefully calibrate their email marketing strategies based on age. In contrast, educational materials, newsletters and company updates struggle to capture audience attention. Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.”

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. In fact, social media is the most popular way for Gen Z, Millennials, and Gen X to discover new products, and over 1 in 5 have made an in-app purchase in the past three months.

Gen Z 137

Gen Z Education Social Media Marketing User-Generated 137

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., Put values first.

Gen Z 120

Gen Z Millennials Entertainment Marketers 120

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Our Q1 2024 Influencer Marketing Survey found 40% of consumers say they prefer to interact with micro and nano-influencers. Each sector has its strengths and challenges.

Influencer Marketing 118

Influencer Marketing Market Trends Gen Z Fashion 118

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Adobe Experience Cloud Blog

APRIL 7, 2017

It can also mislead brands into thinking they are achieving personalization when they’ve only bucketed buyers into a broad segment like “millennials” or “empty nesters.” Below are three best practices for a holistic, personalized marketing strategy, aimed at building meaningful relationships with buyers at every turn: 1.

Personalized Marketing 129

Personalized Marketing Thought Leadership Millennials Education 129

Marketing Insider Group

AUGUST 31, 2020

B2B marketing, on the other hand, hasn’t kept up. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. If you want to convert more leads, your website must build trust in your brand while educating your audience.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Hubspot Marketing

JANUARY 5, 2021

More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Educational videos are great added-value content because they help audiences in their day-to-day lives. Educational videos are great added-value content because they help audiences in their day-to-day lives.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

MAY 21, 2019

Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Neil Patel

JUNE 22, 2021

If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Focus on Facts and Data. population.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Marketing Insider Group

AUGUST 25, 2020

Combining your sales automation tools with your content marketing tools allows you to combine your teams’ talents for better results. Collaboration among teams, in turn, allows you to take advantage of a wealth of leading-edge sales and marketing strategies. Use Account-Based Marketing to Target High-Value Customers.

Whitepaper 136

Whitepaper Millennials Education Place 136

Content Marketing Institute

JUNE 18, 2018

Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Consider these stats: One in three millennials say they bought a product after watching a how-to video about it. Video brings more search traffic.

Fashion 110

Fashion Millennials Education Video Marketing 110

Businesses Grow

MARCH 27, 2023

Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketing strategy. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 144

Gen Z Transform Millennials Marketers 144

Hubspot Marketing

MARCH 11, 2019

But why is social media marketing so important? And how do you actually build a social media marketing strategy that’ll work for your specific type of business? In this guide, we’ll cover the answers to all of these questions — but first, let’s define social media marketing. Benefits of Social Media Marketing.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Marketing Insider Group

JANUARY 17, 2017

As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned money.

Millennials 83

Millennials Education Product Branding 83

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. By focusing on education, you add instant value.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Adobe Experience Cloud Blog

JUNE 9, 2016

Author: Vyoma Kapur As the academic year wraps up and graduation caps are flung high into the air, it’s easy to celebrate the accomplishment of students, teachers, and the organizations that educate them. This applies to any organization, not just educational institutions. Increased Customer Autonomy. Tighter Resources.

Thought Leadership 91

Thought Leadership Education Marketers Marketing 91

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. So, let’s list now what the main benefits of interactive content are!

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Think Facebook is a better network for reaching Baby Boomers than Millennials? Gather data.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Neil Patel

SEPTEMBER 29, 2020

The folks at Talk Business say , “Neil Patel Digital takes a discriminating, high-level view of your marketing efforts to make effective suggestions for advanced marketing strategy. You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. Marketing to parents has never been easier, and there are so many brands that are doing it right. So for starters, you need to know how to market to Millennial parents.

Branding 85

Branding Millennials Marketers Marketing 85

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Use this to your advantage.

Manufacturing 109

Manufacturing B2C Non-Profit eCommerce 109

Neil Patel

APRIL 20, 2021

Your responsibility is to educate others’ human minds as you convey your brand’s core message. These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Instead, educate more.

Millennials 137

Millennials Education User-Generated Advertisers 137