Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. Timeless content marketing strategy?

Marketing Strategy 85

Marketing Strategy Content Marketing SEO Marketing 85

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91

Sachs Marketing Group

APRIL 30, 2025

This can include volunteering, sponsoring local events, or offering educational programs. Creating an Effective Marketing Strategy Creating an effective marketing strategy involves recognizing the target audience and the purpose of the outreach efforts. They provide local and worldwide support.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketing Marketers 52

Martech

OCTOBER 16, 2024

The editorial and conference teams will remain in place as part of Semrush. While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Most of the changes will affect those of us behind the scenes on the MarTech team.

Law 131

Law Education Digital Marketing SEO 131

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. Instead, share your legal perspective and actionable, helpful, educational information to the reader.

Law 106

Law Content Marketing Education Marketing 106

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. SEO-optimized articles capture targeted search traffic from community members actively seeking recreation solutions, placing your center in front of high-intent prospects.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Marketing Insider Group

MARCH 9, 2023

If you’re content marketing strategy involves writing about data, software, hardware, cloud computing, or artificial intelligence, you’re bound to find timely and comprehensive research from technology consulting firms. Plus, they can often access proprietary data that makes their research more attractive as a source.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Hubspot Marketing

JANUARY 22, 2025

Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

OCTOBER 29, 2024

CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.

Customer 122

Customer Customer loyalty Customer Journey Analytics 122

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 118

Email Marketing Copywriting User-Generated Promotion 118

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube has continued to dominate the world of video sharing. Source: Statista 10.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Let’s roll up our sleeves and look at a few real-world examples, shall we?

User-Generated 130

User-Generated Social Media Marketing Marketing Marketers 130

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. Inform and educate potential customers. Central to these needs?

CMO 120

CMO Traditional Marketing Communications Marketing 120

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. If you’re writing an educational post, it makes sense to have a longer caption.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

JULY 12, 2024

How to navigate privacy changes Here are three key strategies to navigate and accelerate changes that come along with the evolving privacy landscape: First, define the right marketing strategy and set of solutions for your organization. Third, harness the data you have to achieve your business goals.

Transform 114

Transform User-Generated Law Marketing Mix 114

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

NOVEMBER 8, 2024

After all the hard work of planning and launching a marketing campaign or introducing a new initiative, the team quickly shifts focus to the next project. Success metrics and dashboards may be in place, but there’s little time to assess the last initiative holistically. Does this sound familiar? Get a second opinion. Processing.

Marketing 127

Marketing Marketers Customer Journey Education 127

Martech

MARCH 25, 2025

Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. The answer should be no.

Whitepaper 117

Whitepaper Promotion Email Marketing Education 117

Hubspot Marketing

NOVEMBER 14, 2024

The webinar educates the audience further and helps qualify and disqualify prospects. A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each: ATL marketing is great for companies wanting to increase brand awareness and reach. Delivery at the right place and time.

Direct Mail 118

Direct Mail Marketing Marketers Email Marketing 118

Sprout Social

APRIL 28, 2025

Reddit is a popular place for real information. million members (discuss software development and code) Education industries r/Engineering: 682k members (connect with engineers and students) r/Philosophy: 18 million members (join in-depth philosophical discussions) r/AskHistorians: 2.3 The other way is through search engines.

Branding 84

Branding Gen Z Pharmaceutical Health 84

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Facebook 3.65 Instagram 2.04

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. This is where you keep things fresh and remind them why they stuck around in the first place. Content marketing: Educates and inspires at every stage with valuable content.

Management 96

Management Marketing Marketers CRM 96

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 108

Branding Finance Fashion Health 108

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Use this to your advantage.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Buffer Marketing

AUGUST 28, 2024

You need a system already in place to post consistently — especially when you want to attract new followers. This can mean trending content that’s related to time-sensitive news or memes and educational content like how-to videos. Think of it as a place to grow your network and get known for one core thing.

Entertainment 96

Entertainment Education User-Generated SEO 96

Martech

JUNE 21, 2023

” Well, let’s dive deep to uncover why an employee advocacy program might be the secret sauce your content marketing strategy needs to truly sizzle. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. It’s word-of-mouth marketing, supercharged for the digital age.

Marketing Strategy 139

Marketing Strategy Content Marketing Marketing Marketers 139

Litmus

NOVEMBER 20, 2024

This data suggests companies should carefully calibrate their email marketing strategies based on age. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Hootsuite

OCTOBER 18, 2024

Source: Statista Ready to dive into Reddit marketing? Here are 9 tips to get started with this often weird and wacky place. Tips for Reddit marketing (that Redditors won’t hate) Lurk and learn Before you clickity clack and hit Post, take a good look around. With social listening. Helping others = builds community.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Businesses Grow

SEPTEMBER 30, 2024

So of course, I wanted to talk to the owner about marketing (can’t help myself). The proprietor had a lovely place filled with antiques and art — such an interesting, visual environment! ” Obviously, this anti-social media strategy has worked well. Mark Schaefer is the most trusted voice in marketing.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Education 112

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Hubspot Marketing

NOVEMBER 29, 2024

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on. The next question you might have about this role is ‘How much does a product marketing manager make?”

Product Marketing 106

Product Marketing Product Management Marketing 106

Sprout Social

OCTOBER 10, 2024

While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. As the leading platform for B2B marketing, it’s also an excellent place to source leads. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Businesses Grow

AUGUST 26, 2024

Recently, I had it find the shadiest place in a baseball stadium, a translation of a Japanese tweet, and a recipe to use vegetables I plucked from my garden. If you need help staying relevant in this crazy world, RISE might be the place for you. Mark Schaefer is the most trusted voice in marketing. More information here.

Retail 115

Retail Marketing Marketers Education 115

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). Provide educational content. Teach us something new.

Branding 109

Branding Food Education Advertising 109

Hubspot Marketing

SEPTEMBER 23, 2024

The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house. Authenticity Whatever story you‘re trying to tell needs to come from a genuine place. Boud took gorgeous photos of an unusually empty Sydney Opera House , a site most people may never see again.

Food 113

Food Energy Health Place 113

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. It’s so easy.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94