Martech

JUNE 21, 2023

” Well, let’s dive deep to uncover why an employee advocacy program might be the secret sauce your content marketing strategy needs to truly sizzle. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. It’s word-of-mouth marketing, supercharged for the digital age.

Marketing Strategy 140

Marketing Strategy Content Marketing Marketing Marketers 140

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. Table of Contents What is B2B video marketing? Each campaign told a story that spoke directly to a decision-maker’s challenges and needs.

Video Marketing 119

Video Marketing Marketing Strategy Transform B2C 119

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches. It's microscopic.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Fashion 98

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. Timeless content marketing strategy?

Marketing Strategy 83

Marketing Strategy Content Marketing SEO Marketing 83

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 92

Marketing Strategy Customer Journey Marketing Marketers 92

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Marketing Insider Group

APRIL 13, 2023

Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps are only a jumping-off point for a marketing strategy.

Marketing Mix 142

Marketing Mix Price Finance Promotion 142

Hubspot Marketing

JUNE 24, 2022

Marketing can help with that, too. These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents. Measurable. Attainable.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Martech

OCTOBER 16, 2024

The editorial and conference teams will remain in place as part of Semrush. While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Most of the changes will affect those of us behind the scenes on the MarTech team.

Law 134

Law Education Digital Marketing SEO 134

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. What Are the 4 Ps of Marketing? Price: How much you charge for your product or service.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Martech

OCTOBER 29, 2024

CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.

Customer 127

Customer Customer loyalty Customer Journey Analytics 127

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Let’s roll up our sleeves and look at a few real-world examples, shall we?

User-Generated 134

User-Generated Social Media Marketing Marketing Marketers 134

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. If you’re writing an educational post, it makes sense to have a longer caption.

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 69

Marketing Strategy Customer Journey Marketing Marketers 69

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best? Now is the time to become an expert on creating video content.

Content Marketing 134

Content Marketing Education Key Performance Indicator Marketing 134

Martech

JULY 12, 2024

How to navigate privacy changes Here are three key strategies to navigate and accelerate changes that come along with the evolving privacy landscape: First, define the right marketing strategy and set of solutions for your organization. Third, harness the data you have to achieve your business goals.

Transform 119

Transform User-Generated Law Marketing Mix 119

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Martech

NOVEMBER 8, 2024

After all the hard work of planning and launching a marketing campaign or introducing a new initiative, the team quickly shifts focus to the next project. Success metrics and dashboards may be in place, but there’s little time to assess the last initiative holistically. Does this sound familiar? Get a second opinion. Processing.

Marketing 132

Marketing Marketers Customer Journey Education 132

Businesses Grow

MARCH 25, 2024

What kind of a marketing strategy is that? The company didn’t shed blame or place the responsibility for safety on consumers. Authorities hope the framework will strengthen the “direct accountability” of financial institutions and reduce phishing scams in the first place. Let’s think this through.

Education 116

Education eCommerce Place Branding 116

Martech

DECEMBER 21, 2021

The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. Marketing ops will overtake advertising ops. Account-based marketing will be owned by marketing Ops.

Marketing 142

Marketing Marketers Marketing Mix Advertising 142

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. Inform and educate potential customers. Central to these needs?

CMO 118

CMO Traditional Marketing Communications Marketing 118

Sprout Social

MAY 9, 2022

Short tutorials are one of the best ways to use this platform for educational content. As long as it’s still somehow relevant to your overall product or marketing strategy, of course.). Consider expanding your marketing strategy and allocating some of your budget for TikTok influencer marketing.

Food 132

Food Entertainment Education User-Generated 132

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Today I’ll share a few key ideas from this eye-opening book that will prove this is a vital resource that is worth buying, sharing, and incorporating into your marketing strategy. 4) Distinctive value.

Health 141

Health Marketing Marketers B2C 141

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. OK, so you’ve got a plan and places to be.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames!

SEO 124

SEO PR Thought Leadership Education 124

Hubspot Marketing

NOVEMBER 25, 2022

With a variety of interactive features, Instagram marketing has become essential for small businesses. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Table of Contents: Why Instagram Marketing Matters for Small Businesses. Getting Started. Let’s dive in.

User-Generated 130

User-Generated Marketing Marketers Promotion 130

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 136

Inbound Marketing Whitepaper Real Estate Non-Profit 136

Buffer Marketing

AUGUST 28, 2024

You need a system already in place to post consistently — especially when you want to attract new followers. This can mean trending content that’s related to time-sensitive news or memes and educational content like how-to videos. Think of it as a place to grow your network and get known for one core thing.

Entertainment 105

Entertainment Education User-Generated SEO 105

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. Your LinkedIn business page is a good place to start. Remember, the goal is not to copy but to find inspiration and identify trends that you can adapt to your own strategy.

Analytics 127

Analytics Finance CRM Place 127

Hubspot Marketing

NOVEMBER 29, 2024

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on. The next question you might have about this role is ‘How much does a product marketing manager make?”

Product Marketing 107

Product Marketing Product Management Marketing 107

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right.

Customer Marketing 132

Customer Marketing Branding Customer User-Generated 132

Hubspot Marketing

JULY 8, 2022

Every company needs a strong marketing strategy — even nonprofits. SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission. What is SEO?

SEO 141

SEO Education Food Health 141

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Thought leadership will become even more important for B2B marketers in 2024. Staying ahead of the curve is crucial to success.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Hubspot Marketing

DECEMBER 15, 2023

Usefulness AI tools are less valuable than some marketers would like them to be. When asked, “How important or unimportant is generative AI to your overall content marketing strategy?” 30% of marketers answered , “neither important nor unimportant” or “unimportant.” Only 27% of respondents answered “very important.”

Education 129

Education User-Generated Marketing Marketers 129

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Put critical marketing tools and processes in place before jumping into automated marketing. Marketing automation can save you time and money and improve the buyer’s journey.

Real Estate 126

Real Estate CRM Inbound Marketing Marketing 126

Martech

SEPTEMBER 26, 2022

Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models. B2B fintech marketing.

Transform 124

Transform B2C Finance Affiliate Marketing 124