Education, Marketing Strategy and Product

Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy

Marketing Strategy Content Marketing Branding Marketing

Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

Marketing Strategy

Marketing Strategy Content Marketing Thought Leadership Marketing

Social media marketing: Strategy template and tips for 2025

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing

Social Media Marketing Marketing Strategy Marketing Marketers

Webinars

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Unlocking the Power of Martech for the Non-Technical Marketing Leader

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

MORE WEBINARS

How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing

Social Media Marketing Marketing Strategy Marketing Marketers

4 Innovative Marketing Strategies to Boost Your Brand’s Online Presence

Marketing Insider Group

OCTOBER 21, 2024

Take the influencer space: Plenty of products are available to help you find and automate your relationships with influencers, including Sprout Social’s influencer marketing platform. Educating yourself on interesting, innovative marketing ideas and trends can send sparks throughout your department.

Marketing Strategy

Marketing Strategy Marketing Marketers Influencer Marketing

What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing

Product Marketing Product Management Marketing

5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. Here’s what I’ve learned. It's microscopic.

Marketing Strategy

Marketing Strategy Marketing Marketers Fashion

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy

Marketing Strategy Customer Journey Marketing Marketers

The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

Hubspot Marketing

MARCH 17, 2025

Let's explore five clever strategies that brands like Beyoncs Ccred and Royal Caribbean use to make their subscribers feel like VIPs. 5 Inclusive Email Marketing Strategies 1. Then plan out an email marketing strategy that enables you to send them the relevant messages they need to take the next step forward with you.

Email Marketing

Email Marketing Marketing Strategy Law Communications

3 Lifecycle Marketing Strategies from Maryna Hradovich to Elevate Your Ecommerce Game

Customers.ai

DECEMBER 9, 2024

Get the full recap below: Ecommerce success isnt about having the flashiest ads or the trendiest products. With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. Its about knowing your customers. And guess what? It pays off.

eCommerce

eCommerce Marketing Strategy Shoppers Outbound Marketing

4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Every product is different. Traditional marketing starts with the product.

Marketing Strategy

Marketing Strategy Product User-Generated Marketing

The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. Lets get into it.

Product

Product Marketing Marketers Entertainment

Using Community Outreach as a Marketing Strategy

Sachs Marketing Group

APRIL 30, 2025

As a business, community outreach marketing is crucial to connecting to your local area. Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. This can include volunteering, sponsoring local events, or offering educational programs.

Marketing Strategy

Marketing Strategy Customer loyalty Marketing Marketers

Shining a light on the missing menopause market

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health

Health Millennials Transform Retail

The 8 Core Reports of the Growth Marketing Leader

The Marketing Operations Leader

MAY 7, 2025

This event is your chance to connect with industry peers, gain fresh insights, and elevate your career in Marketing Operations. 7️⃣ Product Activation Metrics This report shows how users progress through onboarding steps. Product/Customer Marketers : Individuals with deep customer empathy and strategic insight.

Transform

Transform Customer Acquisition Customer Journey User-Generated

Executives: Do you have a social media scorecard?

SmartBrief - Marketing

JANUARY 13, 2025

The more discoverable your brand is, the greater the likelihood that consumers will keep you top of mind when they need a particular product or service. Brand resonance Its one thing to get your brand or product in front of people. Of course, this is intel that can inform your go-to-market strategy and creative campaigns.

Health

Health Customer Acquisition Education Market Research

Semrush acquires Third Door Media, including MarTech

Martech

OCTOBER 16, 2024

While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts.

Law

Law Education Digital Marketing SEO

How should marketers market to consumers under stress?

Martech

MAY 5, 2025

Here are several approaches marketers can take: Email: Business email address Sign me up! Emphasize value and transparency : Clearly communicate the value of your products or services. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Processing.

Customer loyalty

Customer loyalty Marketing Marketers Price

Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

OCTOBER 29, 2024

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce

eCommerce B2C Manufacturing Retail

How wisdom makes AI more effective in marketing

Martech

AUGUST 20, 2024

Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The role of wisdom in AI-driven marketing Wisdom combines knowledge and intelligence. Example : Mary Marketer, the marketing operations manager at ACE Corp. Those who drag their feet before deciding on a new product.

Marketing

Marketing Marketers CMO Communications

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. Inform and educate potential customers. Central to these needs?

CMO

CMO Traditional Marketing Communications Marketing

How to transform your website into a continuous marketing powerhouse

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform

Transform Whitepaper Thought Leadership Customer Journey

What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands.

Manufacturing

Manufacturing B2C Non-Profit eCommerce

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

JANUARY 22, 2025

Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer.

Gen Z

Gen Z Social Media Marketing User-Generated Inbound Marketing

Essential KPIs to measure generative AI’s success in marketing

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy.

User-Generated

User-Generated Social Media Marketing Marketing Marketers

LinkedIn: The marketer’s guide

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated

User-Generated Thought Leadership Promotion Analytics

13 Ways to Get More Followers on Instagram in 2024

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. It explains the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. If you’re writing an educational post, it makes sense to have a longer caption. Embed keywords into your username and name 3.

Social Media Marketing

Social Media Marketing Education Analytics Entertainment

What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way.

Management

Management Marketing Marketers CRM

Four Differentiated Marketing Tactics Using Community and Audience

Hubspot Marketing

JULY 11, 2024

Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.

Transform

Transform Outbound Marketing Entertainment Inbound Marketing

AI-powered martech news and releases: October 24

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. Other findings: Employers believe AI is driving more productivity than employees are experiencing: 60% of employers believe AI is significantly increasing employees’ productivity, but only 44% of employees say the same.

User-Generated

User-Generated Marketing Mix Communications Advertising

How to Target the Right Audience on Social Media

Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Thought Leadership

Thought Leadership Entertainment Analytics Social Media Marketing

How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Consider investing in basic equipment and training to produce professional-quality videos in-house rather than relying on expensive production companies for every project.

Marketing Strategy

Marketing Strategy Transform Energy Direct Mail

From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. This can look like rule-based images or content automation by way of product recommendations.

Email Marketing

Email Marketing Customer Journey Customer loyalty eCommerce

Mastering AI and marketing: A beginner’s guide

Search Engine Land

AUGUST 30, 2024

I’ll also share actionable steps you can take to start integrating AI into your marketing strategy. In the context of marketing, AI involves using data and algorithms to predict, analyze and enhance marketing strategies and decisions. Why is AI significant in marketing? What is AI? Self-correction.

Transform

Transform Marketing Marketers Education

How Gen Z values are changing marketing

Martech

DECEMBER 18, 2024

Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. It’s true that, like most of us, many Gen Z-ers start searching for products online first.

Gen Z

Gen Z Transform Health Entertainment

Wealthsimple Foundation’s Leen Li on understanding your audience

Hootsuite

DECEMBER 4, 2024

You can have the best product and content, but if you can’t distribute to your audience on the proper platform, you’re not going to hit your goal,” she says. That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. Create content they actually care about.

Non-Profit

Non-Profit Education Analytics Thought Leadership

Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam

Businesses Grow

JANUARY 13, 2025

Sure, every company uses technology, but mostly for the purpose of driving productivity and analysis to help humans make decisions and take action. Mark Schaefer is the most trusted voice in marketing. Analyst Scott Belsky had this forecast: In such a world, every company will ultimately become a compute + data-centric company.

Personalized Marketing

Personalized Marketing Marketing Marketers Education

A guide to choosing the most effective social media networks for your brand

Sprout Social

OCTOBER 10, 2024

While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. It’s the top channel for news and product discovery among the age cohort. Your product team, on the other hand, might be focused on improving customer satisfaction ( CSAT ) scores.

Gen Z

Gen Z Branding Millennials Entertainment

3 traits of an effective marketing CRM product owner

Martech

JUNE 21, 2024

Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?

CRM

CRM Product Education Communications

Generational Divides in Email: Are Marketers Missing their Mark?

Litmus

NOVEMBER 20, 2024

This data suggests companies should carefully calibrate their email marketing strategies based on age. In contrast, educational materials, newsletters and company updates struggle to capture audience attention. 57% said they would be more likely to engage with marketing emails that contain exclusive offers and discounts.

Gen Z

Gen Z Millennials Shipping User-Generated

LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team

Buffer Marketing

SEPTEMBER 11, 2024

LinkedIn is also a powerful platform for employee advocacy , which has become an important part of our own marketing strategy. “I love educating others on how to succeed in their marketing efforts, especially by sharing real-life examples from our work at Buffer.”

Entertainment

Entertainment Education Communications Branding

9 tips for Reddit marketing (that Redditors won’t hate)

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Is Reddit a good platform for marketing? When they have a problem with a product, they turn to Reddit to ask for help. Reddit is… interesting.

Marketing

Marketing Marketers Promotion User-Generated

The future is niche: a brand guide to popular niche communities

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding

Branding Finance Fashion Health

The biggest email newsletter mistake B2B companies keep making

Martech

MARCH 25, 2025

Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. It might be a call to action to fill out a lead generation form or an offer to download a white paper that helps educate subscribers on your product or service. Is the content all about your organization?

Whitepaper

Whitepaper Promotion Email Marketing Education

Content Marketing Strategies Every Professional Services Brand Should Use

Mastering LinkedIn content marketing: Strategies and examples

Webinars

Trending Sources

Social media marketing: Strategy template and tips for 2025

Webinars

How to Create a Social Media Marketing Strategy in 7 Steps

4 Innovative Marketing Strategies to Boost Your Brand’s Online Presence

What Is a Product Marketing Manager? Job Description and Salary

5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid

The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

3 Lifecycle Marketing Strategies from Maryna Hradovich to Elevate Your Ecommerce Game

4 Effective Marketing Strategies for Complex Products

The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing

Using Community Outreach as a Marketing Strategy

Shining a light on the missing menopause market

The 8 Core Reports of the Growth Marketing Leader

Executives: Do you have a social media scorecard?

Semrush acquires Third Door Media, including MarTech

How should marketers market to consumers under stress?

Getting B2B Ecommerce Right — Here's What I Learned From Experts

How wisdom makes AI more effective in marketing

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

How to transform your website into a continuous marketing powerhouse

What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Essential KPIs to measure generative AI’s success in marketing

LinkedIn: The marketer’s guide

13 Ways to Get More Followers on Instagram in 2024

What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Four Differentiated Marketing Tactics Using Community and Audience

AI-powered martech news and releases: October 24

How to Target the Right Audience on Social Media

How to Build Winning Marketing Strategies to Grow Your Recreation Center

From Clicks to Conversions: How to Optimize Your Email Funnel

Mastering AI and marketing: A beginner’s guide

How Gen Z values are changing marketing

Wealthsimple Foundation’s Leen Li on understanding your audience

Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam

A guide to choosing the most effective social media networks for your brand

3 traits of an effective marketing CRM product owner

Generational Divides in Email: Are Marketers Missing their Mark?

LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team

9 tips for Reddit marketing (that Redditors won’t hate)

The future is niche: a brand guide to popular niche communities

The biggest email newsletter mistake B2B companies keep making

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