Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketing 145

Hubspot Marketing

MARCH 16, 2022

A way to accomplish this is to create a solid customer-centric marketing strategy. Customer-centric marketing ensures your customers are satisfied with their products or service enough to remain loyal and to tell others to become customers as well. Customer-Centric Marketing Examples. These companies include: 1.

Marketing Strategy 143

Marketing Strategy Customer Marketing Marketers 143

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. After all, they likely get bombarded with messages asking them to share content.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. Social media strategies should be dynamic and adapt to new trends and audience behaviors. Keep it concise.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketing 93

Martech

MARCH 22, 2023

Review your price structure on promotions. This can help you find gaps and other weaknesses in your messaging strategy. Raise your sights and educate yourself about what’s happening in the broader economy beyond your vertical. The post 3 recession-defeating marketing strategies appeared first on MarTech.

Marketing Strategy 111

Marketing Strategy Whitepaper Thought Leadership Marketing 111

Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. Here’s what I’ve learned. It's microscopic.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Fashion 98

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion monthly users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Focus your landing pages on providing valuable content that educates the user’s about a specific product or your industry as a whole. PPC is not a set-it-and-forget-it marketing strategy.

Marketing Strategy 101

Marketing Strategy Marketing Marketers Shipping 101

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Table of Contents What is an Industrial Marketing Strategy? Why Document Your Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Rock Content

APRIL 12, 2024

He goes on to compare science and art to the yin and yang for today’s marketers. While there are many articles out there on how to create a content marketing strategy, laying out each step for you to follow, little is mentioned about where art and science intersect and how to use this to your advantage.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Marketing can help with that, too. Nonprofit Marketing Plan Template. Develop a marketing strategy. Measurable. Attainable.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Hubspot Marketing

AUGUST 12, 2022

Sustainable Marketing. While both terms are often used interchangeably, there is a difference between green marketing and sustainability marketing. Green marketing focuses on strategies that promote environmental awareness and protection. Sustainable marketing, on the other hand, is a little broader.

Gen Z 145

Gen Z Education Marketing Marketers 145

Marketing Insider Group

APRIL 13, 2023

Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps are only a jumping-off point for a marketing strategy.

Marketing Mix 142

Marketing Mix Price Finance Promotion 142

Hubspot Marketing

JANUARY 19, 2024

Influencers vs. Creators When to Use Influencers in Your Marketing Strategy When to Use Creators in Your Marketing Strategy When to Use Both in Your Strategy Influencers vs. Creators Comparing influencers and creators is like comparing squares and rectangles. Let me explain.

Gen Z 134

Gen Z Influencer Marketing PR Promotion 134

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Marketing Insider Group

MAY 22, 2023

More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Today, we’re saving you the guesswork so you can start leveling up your digital marketing strategy with AI. Draft a script for a web series that educates viewers about [topic].

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Need assistance creating an effective marketing campaign?

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. So, how can you ensure your content marketing makes the right impact? Plus, learn how to combine the two strategies successfully.

Content Marketing 136

Content Marketing Health Inbound Marketing Marketing 136

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Let’s explore actionable strategies and examples for each stage.

Customer Journey 132

Customer Journey Customer Energy Transform 132

Marketing Insider Group

MAY 1, 2023

Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Benefits of Video Marketing 6.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Perfecting your website should always be your first step towards improving your digital marketing strategy.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames!

SEO 124

SEO PR Thought Leadership Education 124

Sprout Social

NOVEMBER 30, 2022

The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. In this article we’ll lay out why creator marketing is a must for marketers over the next year.

Branding 140

Branding Entertainment Education User-Generated 140

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. Inform and educate potential customers. Central to these needs?

CMO 118

CMO Traditional Marketing Communications Marketing 118

Martech

APRIL 8, 2024

Thanks to technology like automation and data analytics, marketers can more easily segment audiences, tailor messages and deliver content that resonates on a personal level. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy? But how exactly?

Email Marketing 136

Email Marketing Customer Customer Journey eBook 136

SmartBrief - Marketing

AUGUST 23, 2024

Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum. Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage.

Health 93

Health Millennials Transform Retail 93

Sprout Social

MAY 9, 2022

Short tutorials are one of the best ways to use this platform for educational content. As long as it’s still somehow relevant to your overall product or marketing strategy, of course.). Consider expanding your marketing strategy and allocating some of your budget for TikTok influencer marketing.

Food 132

Food Entertainment Education User-Generated 132

Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Hubspot Marketing

MARCH 28, 2022

Below, let's review what thought leadership is and how to use it in your marketing strategy. A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness. Here, we'll analyze the top thought leadership marketing tips.

Thought Leadership 134

Thought Leadership Content Marketing Finance Real Estate 134

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 133

Transform Whitepaper Thought Leadership Customer Journey 133