Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 112

Email Marketing Copywriting User-Generated Promotion 112

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Even the non-promotional content can help achieve this goal.

Whitepaper 111

Whitepaper Promotion Email Marketing Education 111

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. Inform and educate potential customers. Central to these needs?

CMO 124

CMO Traditional Marketing Communications Marketing 124

Hubspot Marketing

JANUARY 22, 2025

Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 136

User-Generated Thought Leadership Promotion Analytics 136

Hubspot Marketing

OCTOBER 29, 2024

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Promote it on your blog. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table.

Management 96

Management Marketing Marketers CRM 96

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Is Reddit a good platform for marketing? Reddit is… interesting. And with an average visit time of almost 19 minutes!)

Marketing 96

Marketing Marketers Promotion User-Generated 96

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 124

Marketing Strategy Product User-Generated Marketing 124

Litmus

OCTOBER 17, 2024

Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Use this to your advantage.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 124

Transform Whitepaper Thought Leadership Customer Journey 124

Litmus

NOVEMBER 20, 2024

This data suggests companies should carefully calibrate their email marketing strategies based on age. Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

SocialPilot

OCTOBER 20, 2024

Here are my actionable strategies that can help you increase those chances and achieve your first viral post. 11 Proven Strategies to Go Viral on Instagram I have broken my complete process into 11 actionable steps, where each point holds equal weight. Over 200 million businesses are promoting their products and services on Instagram.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

JANUARY 13, 2022

Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. Educate your team and higher-ups about the necessity of organic search. Read next: What do SEO platforms do and how do they help marketers get found on search engines?

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. AAF SmartBrief For advertising professionals across all sectors. 4A’s SmartBrief For professionals and leaders in agencies.

Market Trends 105

Market Trends Advertising Advertisers Digital Marketing 105

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. If you’re writing an educational post, it makes sense to have a longer caption. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Hubspot Marketing

MARCH 16, 2022

A way to accomplish this is to create a solid customer-centric marketing strategy. Customer-centric marketing ensures your customers are satisfied with their products or service enough to remain loyal and to tell others to become customers as well. Customer-Centric Marketing Examples. These companies include: 1.

Marketing Strategy 143

Marketing Strategy Customer Marketing Marketers 143

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. After all, they likely get bombarded with messages asking them to share content.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

SocialPilot

MARCH 9, 2025

Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge. Instagram, TikTok, and YouTube prioritize video content, and realtors using these marketing channels will outshine the crowded online space. to build your brand as an authoritative one.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. This tip might seem self-explanatory.

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Regulatory Authorities : Regulators can understand industry trends and educate the community on medtech compliance requirements. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Hubspot Marketing

NOVEMBER 29, 2024

To get an even better idea of their job duties, let’s take a look at this sample product marketing job description. Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. What does a product marketing manager do?

Product Marketing 106

Product Marketing Product Management Marketing 106

Hubspot Marketing

JANUARY 17, 2025

For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. But it was essentially educated guessing at the group level. From this behavior pattern, AI deduced they were likely preparing for seasonal promotions or new product launches.

Transform 118

Transform CMO Influencer Marketing Education 118

Martech

JULY 22, 2024

This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns. Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status.

Email Marketing 105

Email Marketing Customer Journey Education Market Trends 105

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated.

Gen Z 96

Gen Z User-Generated Marketing Marketers 96

Vertical Response

JULY 7, 2024

Video content on YouTube can take many forms, from long-form educational videos to short, engaging YouTube Shorts. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. With over 2.5 Which Social Media Platforms Are Right for Your Brand?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

MARCH 26, 2025

Define big-picture marketing goals. Are you aiming for product education, brand awareness, or driving traffic? There are so many directions to go in, so you need to keep the big marketing picture in mind to stay on track. You can quickly go live from your feed or schedule and promote a live event in the future.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Facebook 3.65

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Search Engine Land

AUGUST 1, 2024

This makes it crucial to have a unified marketing strategy across all channels. For example, if something is heavily promoted on Instagram or TikTok but barely mentioned on your website, it might not perform well. Dig deeper: How to use SEO education for stakeholder management 11.

SEO 98

SEO PR User-Generated Education 98

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 91

Gen Z Affiliate Marketing Influencer Marketing User-Generated 91

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. TallyForms does this best — regularly highlighting and promoting their new features & templates using social content.

B2C 89

B2C Social Media Marketing User-Generated Entertainment 89

Buffer Marketing

JANUARY 30, 2025

If educational carousels drive conversions, create more of them. Design graphics or templates for upcoming promotions. You need to show up consistently, refine your strategy, and adapt to what works well. As Gigi Robinson , creator economy educator and speaker, said, “Some people blow up.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100