Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 99

Transform User-Generated Law Marketing Mix 99

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 124

Marketing Strategy Product User-Generated Marketers 124

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Regulatory Authorities : Regulators can understand industry trends and educate the community on medtech compliance requirements. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Hubspot Marketing

MARCH 12, 2020

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Integrated Media Planning.

Marketing Strategy 139

Marketing Strategy Millennials Target Market Marketers 139

Litmus

OCTOBER 17, 2024

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketers 98

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Adobe Experience Cloud Blog

APRIL 12, 2012

Fortunately, buyers put down their “anti-marketing” shields when they are actively seeking information or passively looking to be entertained or educated. Now companies can engage and build relationships with buyers – and influence their preferences – using inbound marketing.

Inbound Marketing 134

Inbound Marketing CMO Entertainment Traditional Marketing 134

Tiecas

JANUARY 21, 2025

Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Manufacturing 52

Manufacturing Content Marketing B2C Traditional Marketing 52

Set Up

JANUARY 21, 2025

Whether thats through driving engagement or visibility through strong SEO or value-based content, or growing loyalty and relationships with interactive content, it is imperative to most strategies - and Brands know it.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Marketing Insider Group

JANUARY 24, 2023

Quick Takeaways 91% of B2B marketers use content marketing to gain new leads and spread the word about their business. B2B content marketing is defined as creating and delivering high quality content tailored for a specific target audience to increase brand awareness, traffic, and sales.

Copywriting 134

Copywriting User-Generated Traditional Marketing Customer loyalty 134

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. It's not about doing more.

CMO 73

CMO Transform Marketers Marketing 73

Hubspot Marketing

AUGUST 12, 2022

Sustainable marketing looks at ways to nurture consumers during the entire buyer’s journey. Education is one way to build loyalty with your audience early on. For instance, a food brand could educate its audience on the importance of ethical farming on social media and continue this process post-purchase with package recycling tips.

Gen Z 144

Gen Z Education Marketers Marketing 144

Marketing Insider Group

OCTOBER 1, 2024

Stephanie Anderson of Time Warner Cable reinforced that “we need to continually train and educate internally.” Relying on these insights helps create more targeted, efficient marketing strategies. These tools make it easier to refine strategies and maximize results.

CMO 80

CMO B2C Marketers Marketing 80

Search Engine Land

MARCH 7, 2024

Marketing Mix Models are statistical analysis methods that determine the effectiveness of campaigns by measuring the impact of marketing strategies alongside sales and customer retention efforts. Education: Meridian users will have access to a range of resources for implementation and use. Why we care.

Advertisers 123

Advertisers Advertising Marketing Mix Law 123

Adobe Experience Cloud Blog

JULY 19, 2013

As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy. Further Education & Courses (MBAs are a large market). And guess what? No click-throughs, no ROI…. It’s no wonder.

Whitepaper 134

Whitepaper Thought Leadership B2C Traditional Marketing 134

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Today I’ll share a few key ideas from this eye-opening book that will prove this is a vital resource that is worth buying, sharing, and incorporating into your marketing strategy. 4) Distinctive value.

Health 142

Health Marketers Marketing B2C 142

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Businesses Grow

MAY 30, 2023

Whether you’re a seasoned pro or a small business owner trying to establish your first marketing strategy, get out your highlight marker. Mark Schaefer is the executive director of Schaefer Marketing Solutions. The Marketing Companion podcast is among the top business podcasts in the world. They delivered.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Adobe Experience Cloud Blog

APRIL 17, 2019

Although MarTech software applications accounted for nearly 30% of a CMO’s budget in 2018, certain aspects of technical SEO might be harder to conceptualize and fit under a unified marketing umbrella. Implementing standardized technology tools aimed at promoting collaboration and data analysis is a cornerstone of modern marketing strategy.

SEO 134

SEO Thought Leadership Marketers Marketing 134

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 137

B2C Whitepaper Marketers Marketing 137

Martech

FEBRUARY 19, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. Get MarTech! In your inbox.

Whitepaper 112

Whitepaper Education Marketing Mix Traditional Marketing 112

Marketing Insider Group

AUGUST 25, 2015

This latest conversation reflects some of the biggest challenges in content marketing. How do you build an effective content marketing strategy? Why is it important for brands to invest in content marketing? Traditional marketing is suffering as we all tune out the promotional crap we don’t want.

Entertainment 104

Entertainment Promotion Traditional Marketing Education 104

SmartBrief - Marketing

JANUARY 9, 2024

Regardless of one’s point of view, AI is being leveraged by brands and marketers. So how can a marketer communicate and develop experiences if they do not utilize the technology or actively engage in discussion groups and the communities that create, educate and consume? Become a creator. The firm ranked #413 on the Inc.

Marketers 117

Marketers Marketing Fashion User-Generated 117

Martech

FEBRUARY 16, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. Get MarTech! In your inbox.

Whitepaper 108

Whitepaper Education Marketing Mix Traditional Marketing 108

Content Marketing Institute

SEPTEMBER 4, 2018

For those in that category – or those who encounter misperceptions or misunderstanding about what content marketing is – I offer a quick rundown for easy reference. HANDPICKED RELATED CONTENT: A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy. Click To Tweet.

Content Marketing 112

Content Marketing Non-Profit Education Transform 112

Marketing Insider Group

FEBRUARY 1, 2021

Modern buyers do their research and educate themselves about their company’s problems and solutions before making initial inquiries. Traditionally, marketers have analyzed buyers from the “outside-in” by answering questions in this order: What does Company A need? Content Marketing Strategy. Source: Gartner.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Hubspot Marketing

APRIL 6, 2021

It helps your audience connect with you and gives them information needed to make educated purchases. You'll save money on your marketing strategy. Since HubSpot first assessed the cost of content marketing ten years ago, the practice has remained the most cost-effective marketing strategy available.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. These strategies are vital for small businesses aiming to increase their online visibility, attract new customers, and compete with larger companies.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Martech

FEBRUARY 12, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. Get MarTech! In your inbox.

Whitepaper 100

Whitepaper Education Marketing Mix Traditional Marketing 100

Marketing Insider Group

MAY 24, 2012

Benefits of Content Marketing. Content marketing is the marketing of attraction. Sometimes this means education or even entertaining. It builds stronger brands up and down the marketing funnel and well beyond the sale. It is longer term and it requires new storytelling skills and a solid content strategy.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketers 107

Scoop.it!

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research.

Content Marketing 98

Content Marketing Branding Marketers Marketing 98

Marketing Insider Group

APRIL 8, 2020

Today’s buyers are self-educating and less receptive to traditional marketing. Marketers need to engage with these buyers earlier in their journey by increasing brand awareness and creating helpful content to help them research. Quick Takeaways: The buyer journey has changed. Today’s buyers are expert researchers.

Advertisers 110

Advertisers Advertising Education Promotion 110

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. These methods include print advertising, broadcast advertising and direct mail marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Content Marketing Institute

FEBRUARY 6, 2018

Yep, I relied on content marketing to strengthen my ability to be a content marketer.). There’s always more to learn; but my self-education efforts have helped me to bridge some knowledge gaps, develop new skills and techniques, and produce better results for my clients and content partners. Product marketing.

Content Marketing 111

Content Marketing Marketers Marketing Inbound Marketing 111

Marketing Insider Group

JUNE 18, 2024

Content marketing generates three times as many leads as traditional marketing yet costs 62% less. This article explores why brand publishing is crucial for modern organizations and how this approach can transform their engagement strategies.

Branding 121

Branding Transform Marketers Marketing 121