Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

Education 111

Education Marketing Strategy Branding Energy 111

Rock Content

JUNE 5, 2020

Content Marketing is a strategy that has been helping many companies to increase market share and authority, in addition to educating the market about their product or services. Within a marketing plan, you can use various materials at different stages of the sales funnel. What is an interactive white paper?

Whitepaper 75

Whitepaper eBook User-Generated Education 75

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? Interactive Content Stands Out. Want to learn more?

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Marketing Insider Group

JANUARY 2, 2013

10 Steps to a Building a Successful Content Marketing Strategy. This is not easy or fast, but is a crucial element of content marketing. Writing educational, helpful content can be useful in building trust. It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo.

Marketing Strategy 111

Marketing Strategy Whitepaper Content Marketing Marketers 111

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Video is great for B2B marketing because it can be educational without being boring. E-Books or Whitepapers.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Tiecas

JULY 15, 2024

This blog post will provide a high-level roadmap, highlighting key considerations and strategies for each stage of the industrial buyer’s journey. By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products. Balance your posts between promotional, educational, and conversational content.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Regulatory Authorities : Regulators can understand industry trends and educate the community on medtech compliance requirements. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Don’t fall into the trap of one-off videos.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. The post 3 recession-defeating marketing strategies appeared first on MarTech.

Marketing Strategy 103

Marketing Strategy Whitepaper Thought Leadership Marketers 103

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels. With Q2 halfway over, it’s the perfect time of year to recognize areas of improvements and make positive changes.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketers 84

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. YouTube has the power of Google behind it.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Rock Content

APRIL 20, 2023

Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product. As a marketer, it’s vital for your business to implement a product marketing strategy that combines regular conventional marketing, sales, and product design in its development.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. When using it in the first stage, the post should be educational in tone with very little to no call to action. Example: Todoist.

Whitepaper 140

Whitepaper Content Marketing Marketers Marketing 140

Tiecas

JULY 23, 2024

In this blog post, we’ll explore how partnering with an industrial marketing agency can drive superior results for manufacturers compared to general marketing approaches, helping you unlock new growth opportunities and achieve your business objectives.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Here’s a quick overview of our 20 tips: 1. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. A broader perspective on marketing: Agency writers have a greater perspective of the marketing world at large.

Content Marketing 136

Content Marketing Whitepaper Marketers Marketing 136

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important. Write Educational Articles.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Scoop.it!

MARCH 23, 2023

Today, 82% of marketers have introduced content curation as a key part of their marketing strategy to position themselves as an industry authority and thought leader, and reinforce their relationships with the intended audience. To prevent this, you need to follow the best strategies.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Once they’ve progressed to the decision stage, the buyer has decided on their solution strategy, method, or approach. Doing so can help you map your content to the relevant stages of the buyer’s journey to make a marketing funnel.

Whitepaper 145

Whitepaper eBook Education Price 145

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. To get started, here are three steps to building a successful employee advocacy strategy: 1.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Wrapping Up.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

OnPassive Marketing

JULY 13, 2022

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. This article discusses how B2B content marketers can build an effective strategy. What Is B2B Content Marketing? How To Measure Success In B2B Marketing. How To Build A B2B Content Marketing Strategy.

Marketing Strategy 66

Marketing Strategy Whitepaper Content Marketing Marketers 66

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Shoppers Marketers 86

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. Download our interactive template: Planning & Executing a Strategic Marketing Campaign for guidance.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

OCTOBER 20, 2020

In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketers 145

Marketing Insider Group

APRIL 18, 2023

Bowery’s initiative calls for effectively educating and engaging their target audience through content. Upon clicking into their blog page, it’s clear that Bowery focused their content marketing strategy around creating content that addresses consumer interests – also known as sharing “ high quality content ”.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Thought leadership will become even more important for B2B marketers in 2024. Staying ahead of the curve is crucial to success.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketers 130

Scoop.it!

JULY 4, 2024

The constant availability of new information makes content marketing efficient for law firms to showcase their excellence and engage with potential clients. Law firms should have and implement a solid content marketing strategy to build trust, attract qualified leads, and establish themselves as authorities.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Understanding how to use that content to support an Instagram strategy can help brands scale their presence on the network without much strain on capacity.

Whitepaper 138

Whitepaper B2C User-Generated Marketers 138

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Rock Content

APRIL 24, 2023

It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing. With so many content creation platforms, it’s vital to do your research and choose the best platform for your content marketing strategy.

Place 95

Place Whitepaper Finance eBook 95

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership eBook 215

Marketing Insider Group

APRIL 11, 2023

Perfecting your website should always be your first step towards improving your digital marketing strategy. Content marketing services like our own primarily consist of: Strategy. Constructing a plan for content creation that educates and engages consumers. Watch the short video on email marketing below.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

AUGUST 25, 2020

Combining your sales automation tools with your content marketing tools allows you to combine your teams’ talents for better results. Collaboration among teams, in turn, allows you to take advantage of a wealth of leading-edge sales and marketing strategies. Use Account-Based Marketing to Target High-Value Customers.

Whitepaper 136

Whitepaper Millennials Education Place 136