Businesses Grow

NOVEMBER 25, 2024

Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Millennials: The Digital Adopters Now, onto the avocado toast lovers – Millennials! Expertise Matters: Millennials appreciate influencers who really know their stuff.

Gen Z 123

Gen Z Millennials Entertainment Market Research 123

Hubspot Marketing

APRIL 16, 2019

Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in.

Gen Z 144

Gen Z Millennials User-Generated Education 144

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. The full scoop on Millennials and social media. Millennials are more receptive to social media marketing than their counterparts. Find and buy products.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 137

Gen Z Advertising Advertisers Millennials 137

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Aside from using video for entertainment, both millennials and Gen Z prefer to watch videos for information gathering purposes. Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 93

Health Millennials Transform Retail 93

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. Similarly, we can expect Gen Alpha to reject traditional forms of marketing , much like their Millennial parents did not long ago. Generation Alpha Education Trends. What Birth Years Are Considered Generation Alpha?

Millennials 128

Millennials Health Education Gen Z 128

Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. Today, about 83% of all social users have a Facebook profile.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Hubspot Marketing

JULY 25, 2022

If your e-commerce business is targeting Gen Zers, then, it's vital you focus your efforts on social media rather than paid ads when it comes to attracting new leads to your products and educating those leads on your products. Mobile phones are the most popular device for online shopping.

Gen Z 131

Gen Z Millennials Retail Price 131

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

Gen Z 126

Gen Z Millennials Customer Acquisition Advertising 126

Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. All data sources pointed to most social media marketers being Millennial white women. Educate your wider team Industry demographics won’t shift overnight. Even the majority of our own team fit within that demographic. This led us to new questions.

Millennials 134

Millennials Education Social Media Marketing Management 134

Marketing Insider Group

MARCH 12, 2014

There are 5 generations to consider: Traditionalists (born before ‘46), Baby Boomers (born before ‘64), Generation X (born before ‘76), Millennials (born before ‘97) and Generation C or Z (born 97-?). There are nearly twice as many Baby Boomers as there are Generation X and more Millennials than Baby Boomers. No, Millennials.

Millennials 107

Millennials Education Management Customer 107

Hubspot Marketing

DECEMBER 20, 2023

This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season. From cinema to social impact, 2023 had its fair share of effective campaigns.

Millennials 130

Millennials Shoppers Marketers Marketing 130

Marketing Insider Group

MARCH 9, 2021

B2C brands can leverage content marketing to build brand awareness, educate customers, and foster trust. There are lots of differences between Baby Boomers and millennials. If your product targets women under 40, most of those buyers are millennials now. Lead with education in your content, not sales.

B2C 26

B2C Content Marketing Product Millennials 26

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Unlocking insights about an individual physician’s newsletter subscriptions, which articles they’ve read, and which CME’s (Continuing Medical Education) they’re interested in, can help target communications and drive conversations to help physicians understand truly what’s in it for them. Leverage Virtual Health.

Transform 134

Transform Health Millennials Thought Leadership 134

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 120

Gen Z Millennials Entertainment Marketers 120

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Millennials Rule. Millennials now make up the largest percentage of the U.S. It’s educational and an opportunity for the buyer to realize your expertise and to build trust. Quick Takeaways. Here’s your current B2B buyer.

Content Marketing 144

Content Marketing Millennials Marketers Marketing 144

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Duct Tape Marketing

JANUARY 2, 2018

Will Millennials Change Manufacturing? It’s exactly the image they don’t want the public — or millennials considering careers in manufacturing — to have of the industry. ” 3M’s Karls-Bilski says millennials have a leg up not only with technology but also with their curiosity and creativity.

Millennials 38

Millennials Manufacturing Transform Education 38

Litmus

NOVEMBER 20, 2024

In contrast, educational materials, newsletters and company updates struggle to capture audience attention. Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” Key Email Personalization Takeaway Millennials and Gen Z consumers value tailored content more than older generations.

Gen Z 76

Gen Z Millennials Shipping User-Generated 76

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Still others develop webinars for educational or event-related communication. The Millennial Falcon, a spaceship from Star Wars, shows up in block form. Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Marketing Insider Group

AUGUST 31, 2020

Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. If you want to convert more leads, your website must build trust in your brand while educating your audience. B2B marketing, on the other hand, hasn’t kept up.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Hubspot Marketing

FEBRUARY 17, 2023

In fact, social media is the most popular way for Gen Z, Millennials, and Gen X to discover new products, and over 1 in 5 have made an in-app purchase in the past three months. Educational content. Educational content shares helpful information with audiences that helps them reach their goals and meet their needs.

Gen Z 137

Gen Z Education Social Media Marketing User-Generated 137

Hubspot Marketing

JUNE 16, 2021

As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. This pillar could be something like education. Perception. What role do you play in your customer's mind? What do they perceive your value to be?

Branding 143

Branding Millennials Communications Education 143

Hubspot Marketing

AUGUST 12, 2022

According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. Education is one way to build loyalty with your audience early on. The brand’s social media pages feature a mix of product promotion, educational content, and mission-focused announcements.

Gen Z 145

Gen Z Education Marketers Marketing 145

Martech

JULY 12, 2021

“Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Dillard. “Over the last two to three years, there’s this whole rosé thing is happening in the wine industry. .”

Shoppers 130

Shoppers Millennials Shopper Market Retail 130

Martech

JULY 18, 2022

This is highest among parents with children 2-12 (78%), African-Americans (80%) and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Educate yourself and your team. Education and training are vital to diversity and inclusion efforts, but it’s not a one-and-done situation.

Gen Z 105

Gen Z Millennials Customer Acquisition Education 105

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare. Each sector has its strengths and challenges.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

JULY 12, 2024

The first example I think of is an interest-based Facebook Group (my millennial is showing). Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g., Learning Communities Learning communities inspire education and knowledge-building, but they don’t have to strictly be academic.

Branding 108

Branding User-Generated Millennials Education 108

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram education demographics. Meanwhile, 37% of users have some college education. Instagram age demographics. adults: Ages 18–24: 75%. Ages 25–29: 57%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Marketing Insider Group

JANUARY 23, 2014

As millennials enter the workforce, they are placing tough expectations on employers. That was the key point from my interview with blogger, evangelist and business educator Angela Maiers (@ AngelaMaiers ). One of the biggest trends in marketing may not even be happening in the marketing department at all.

Market Trends 107

Market Trends Branding Millennials Marketers 107

Adobe Experience Cloud Blog

APRIL 7, 2017

It can also mislead brands into thinking they are achieving personalization when they’ve only bucketed buyers into a broad segment like “millennials” or “empty nesters.” Subtle examples include content that reflects the buyer’s intent rather than identity, or offering educational content based on a customer’s purchase history.

Personalized Marketing 129

Personalized Marketing Thought Leadership Millennials Education 129

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months. But what kind of content are they posting?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145