Litmus

NOVEMBER 20, 2024

In contrast, educational materials, newsletters and company updates struggle to capture audience attention. Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” Key Email Personalization Takeaway Millennials and Gen Z consumers value tailored content more than older generations.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Hubspot Marketing

JULY 12, 2024

The first example I think of is an interest-based Facebook Group (my millennial is showing). Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g., Learning Communities Learning communities inspire education and knowledge-building, but they don’t have to strictly be academic.

Branding 111

Branding User-Generated Millennials Education 111

Marketing Insider Group

JUNE 10, 2015

Regardless of demographics, Bulbul pointed out some huge Gen C realities that every marketer today needs to know: The mobile screen is the first screen for Millennials , with 98% of them turning to smart phones first to view online video content. Help – Lastly, you not only want to entertain your audience, but you want to educate and inform.

Millennials 108

Millennials Entertainment Food Education 108

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday.

Gen Z 132

Gen Z Transform Millennials User-Generated 132

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 112

Education Gen Z Millennials Promotion 112

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. The play: NPS packages educational content in a humorous, entertaining way.

Gen Z 85

Gen Z Branding Retail Education 85

Hubspot Marketing

DECEMBER 10, 2024

We earn a lot of traffic through their blog, products, and pages designed to educate or convert. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service. Tip 2: Use landing pages to educate your audience. The screenshots below show the difference.

SEO 130

SEO Gen Z Finance Transform 130

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began. Gen A was raised on technology for entertainment, education, and connecting with friends.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hubspot Marketing

APRIL 16, 2019

Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. The full scoop on Millennials and social media. Millennials are more receptive to social media marketing than their counterparts. Find and buy products.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 143

Gen Z Advertising Advertisers Millennials 143

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Video content on YouTube can take many forms, from long-form educational videos to short, engaging YouTube Shorts. Influencer marketing is another area where Instagram shines. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

NOVEMBER 1, 2024

Share educational content to build trust. An experiment by Conductor found consumers who read early-stage educational content are 131% more likely to buy from a brand immediately after than those who don’t. Use this to your advantage. Think about your industry or product and what your target audience wants and needs to know about it.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Aside from using video for entertainment, both millennials and Gen Z prefer to watch videos for information gathering purposes. Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Right behind them is Gen Z.

Transform 85

Transform Marketing Marketers Gen Z 85

Sprout Social

DECEMBER 19, 2024

According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree. While this lessens the pressure on companies, influencer-led activism carries its own brand safety risks.

Gen Z 78

Gen Z Communications Millennials Promotion 78

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. Similarly, we can expect Gen Alpha to reject traditional forms of marketing , much like their Millennial parents did not long ago. Generation Alpha Education Trends. What Birth Years Are Considered Generation Alpha?

Millennials 128

Millennials Health Education Gen Z 128

Hubspot Marketing

JULY 25, 2022

If your e-commerce business is targeting Gen Zers, then, it's vital you focus your efforts on social media rather than paid ads when it comes to attracting new leads to your products and educating those leads on your products. Mobile phones are the most popular device for online shopping.

Gen Z 129

Gen Z Millennials Retail Price 129

Sprout Social

MARCH 27, 2025

Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. With strong SEO potential fueling the longevity of video content, YouTube is an invaluable platform for brands looking to educate, inform and engage audiences over the long term.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” It’s a delicate balance between educating potential customers and nudging them towards a commitment.

Health 93

Health Customer Journey User-Generated Marketing 93

Sprout Social

MARCH 26, 2025

This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. While its user base is diverse, with a notable presence among Millennials and Gen X, it’s particularly valued for its immediacy. With a substantial user base of 24.8

Entertainment 82

Entertainment Gen Z Millennials User-Generated 82

Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Hubspot Marketing

DECEMBER 12, 2024

Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools. Why is this great digital content?

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. All data sources pointed to most social media marketers being Millennial white women. Educate your wider team Industry demographics won’t shift overnight. Even the majority of our own team fit within that demographic. This led us to new questions.

Millennials 134

Millennials Education Social Media Marketing Management 134

Marketing Insider Group

MARCH 12, 2014

There are 5 generations to consider: Traditionalists (born before ‘46), Baby Boomers (born before ‘64), Generation X (born before ‘76), Millennials (born before ‘97) and Generation C or Z (born 97-?). There are nearly twice as many Baby Boomers as there are Generation X and more Millennials than Baby Boomers. No, Millennials.

Millennials 107

Millennials Education Management Customer 107

Hootsuite

JANUARY 15, 2020

One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. But it’s also a unique platform for marketers to reach one of the most affluent and educated user bases on social media. More than 89% of Facebook’s monthly active users live outside of the U.S. 75% of U.S.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hubspot Marketing

DECEMBER 20, 2023

This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season. From cinema to social impact, 2023 had its fair share of effective campaigns.

Millennials 130

Millennials Shoppers Marketing Marketers 130

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 125

Gen Z Millennials Entertainment Marketing 125

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

Gen Z 115

Gen Z Millennials Customer Acquisition Advertising 115

Marketing Insider Group

MARCH 9, 2021

B2C brands can leverage content marketing to build brand awareness, educate customers, and foster trust. There are lots of differences between Baby Boomers and millennials. If your product targets women under 40, most of those buyers are millennials now. Lead with education in your content, not sales.

B2C 26

B2C Content Marketing Product Millennials 26

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Unlocking insights about an individual physician’s newsletter subscriptions, which articles they’ve read, and which CME’s (Continuing Medical Education) they’re interested in, can help target communications and drive conversations to help physicians understand truly what’s in it for them. Leverage Virtual Health.

Transform 134

Transform Health Millennials Thought Leadership 134

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. The typical American Snapchatter lives in an urban environment and has some college education. Among American adults ages 18 to 65 and older, 29% of Americans who have ever used Snapchat have some college education.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Millennials Rule. Millennials now make up the largest percentage of the U.S. It’s educational and an opportunity for the buyer to realize your expertise and to build trust. Quick Takeaways. Here’s your current B2B buyer.

Content Marketing 144

Content Marketing Millennials Marketing Marketers 144

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare. Each sector has its strengths and challenges.

Influencer Marketing 126

Influencer Marketing Market Trends Gen Z Fashion 126