Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 93

Health Millennials Transform Retail 93

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

Gen Z 126

Gen Z Millennials Customer Acquisition Advertising 126

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Aside from using video for entertainment, both millennials and Gen Z prefer to watch videos for information gathering purposes. Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

DECEMBER 20, 2023

To promote the summer blockbuster, Warner Bros. It turns out the post was a teaser to promote his collaboration with Solo Stove, a brand that sells smokeless fire pits. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Check out the full run-down below.

Millennials 130

Millennials Shoppers Marketing Marketers 130

Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Hubspot Marketing

AUGUST 12, 2022

Green marketing focuses on strategies that promote environmental awareness and protection. According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. Education is one way to build loyalty with your audience early on. Sustainable Marketing.

Gen Z 145

Gen Z Education Marketing Marketers 145

Litmus

NOVEMBER 20, 2024

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 76

Gen Z Millennials Shipping User-Generated 76

Marketing Insider Group

MARCH 9, 2021

B2C brands can leverage content marketing to build brand awareness, educate customers, and foster trust. However, not all companies are embracing this, as only 60 percent said they prioritize audience needs over sales and promotional messaging. There are lots of differences between Baby Boomers and millennials. Image: CMI.

B2C 26

B2C Content Marketing Product Millennials 26

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. B2B buyers are changing; they seek out more informational and educational content to solve problems. Millennials Rule. Millennials now make up the largest percentage of the U.S. Quick Takeaways. This means you must adapt to the new reality.

Content Marketing 144

Content Marketing Millennials Non-Profit Marketing 144

Martech

JULY 18, 2022

With such a focus on trust-building, you also must represent diversity in your ads and promotions. Consumers want advertisements and promotions that represent them and their needs and interests. Educate yourself and your team. is a recipe for disaster. Avoiding that requires having a diverse team. and 68% in their product range.

Gen Z 105

Gen Z Millennials Customer Acquisition Education 105

Marketing Insider Group

AUGUST 31, 2020

Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. If you want to convert more leads, your website must build trust in your brand while educating your audience. B2B marketing, on the other hand, hasn’t kept up.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Sprout Social

MAY 21, 2019

50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

JUNE 16, 2021

As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. Lastly, brand experience is a pillar that will help you promote your products and services. This pillar could be something like education.

Branding 143

Branding Millennials Communications Education 143

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

JULY 12, 2024

The first example I think of is an interest-based Facebook Group (my millennial is showing). This makes it a great channel for networking communities — like professional organizations and advisory committees — that promote collaboration. LinkedIn is one of the largest professional networks that exists. candle making).

Branding 108

Branding User-Generated Millennials Education 108

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Also, if you have any special internet offers, promote them through in-store advertising and handing out promotional materials.

Shipping 140

Shipping Shoppers Retail Transform 140

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare. Each sector has its strengths and challenges.

Influencer Marketing 113

Influencer Marketing Market Trends Gen Z Fashion 113

Sprout Social

SEPTEMBER 28, 2021

To narrow down your audience, ask yourself: Are we focused on introducing ourselves to new customers (think: brand awareness) or educating existing ones (think: loyalty and nurturing)? ” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)?

Gen Z 137

Gen Z Real Estate Education Entertainment 137

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. Insider Intelligence , 2021) 41% of Gen Z and Millennials make an impulse purchase online every 2-3 weeks. ( dollars in 2022. million people.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. Youtube : Millennials, closely followed by Generation Z, make up the largest portion of the 1.9 But why is social media marketing so important? billion users.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Sprout Social

OCTOBER 1, 2020

Want to only present ads to college-educated millennial women in Chicago who are interested in beauty influencers and follow Ulta’s Facebook page? Prior to a campaign, you might consider a social media audit to assess your opportunities, targeting demographics and which products to promote.

Advertising 145

Advertising Advertisers Millennials Promotion 145

Hubspot Marketing

SEPTEMBER 20, 2022

Educational Content. Promote new posts. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. However, when it comes time to promote this giveaway, do so on your Story. Although Instagram has a dedicated tab for shopping, once in a while, you’ll likely want to promote your products in Stories.

User-Generated 127

User-Generated Education Promotion Millennials 127

Hubspot Marketing

JUNE 29, 2022

And where should I promote my videos? The most important factors for creating an effective marketing video are effectively promoting your video (36%), capturing viewers' attention in the first few seconds (36%), and keeping your videos short/concise (33%). Let's face it, millennials are becoming the decision-makers.

Branding 127

Branding Millennials Video Marketing B2C 127

Hubspot Marketing

AUGUST 2, 2018

They can choose the objective of their ad campaigns, the type of ad they promote, and the targeting of their ads, which can get incredibly granular. Dynamic Ads automatically promote products to people who have expressed interest in them on your website, app, or somewhere else on the internet. Education Level. With almost 1.5

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

JANUARY 5, 2021

More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Educational videos are great added-value content because they help audiences in their day-to-day lives. Educational videos are great added-value content because they help audiences in their day-to-day lives.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

APRIL 21, 2020

Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. The women’s fashion brand also leverages its social platform to educate its audience on their commitment to sourcing ethical materials for each of their garments.

Retail 109

Retail Gen Z Fashion Millennials 109

Hubspot Marketing

NOVEMBER 28, 2018

Offer career development, training, or education opportunities. Additionally, it's important you create opportunities to reduce stress and promote mental well-being. The eNPS (employee Net Promoter Score) is a good tool to measure employee engagement. Nowadays, career development is no longer just a nice perk.

Millennials 142

Millennials Health Promotion Education 142

Marketing Insider Group

MARCH 24, 2021

If your target audience includes Gen Zers or millennials, employee-generated content is a must. Instead of publishing self-promotional content on social media, share tips, how-tos, and advice. Younger audiences are especially skeptical when it comes to believing marketing messages. Add Authenticity with User-Generated Content.

Branding 145

Branding Transform Whitepaper User-Generated 145

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Community networks are the key to engagement loops (self-sustaining engagement, collective immersion) SXSW 2024 was filled with thrilling brand activations like this 3D spatial computer promotion for a Netflix series. Very useful.

Gen Z 127

Gen Z Energy Transform Thought Leadership 127

Marketing Insider Group

JULY 28, 2014

As consumers, we are bombarded with thousands of promotional messages each day. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. “The audience has spoken.

Branding 111

Branding Transform Thought Leadership Millennials 111

Hubspot Marketing

MARCH 21, 2022

We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. This TikTok post succeeded not by educating about dog care, but by showing off the incredibly cute Pekingese breed at a dog show. Is TikTok right for your nonprofit? 5000 Voices."

Gen Z 115

Gen Z Entertainment Non-Profit Millennials 115

Hubspot Marketing

NOVEMBER 6, 2019

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on.". Your brand could also share the podcast on your company's social channels for some added promotion. Why is podcast audience so good?

Advertising 110

Advertising Advertisers Millennials Promotion 110

Hubspot Marketing

DECEMBER 7, 2022

In the Style Guide, Mailchimp writes, "We want to educate people without patronizing or confusing them. The brand voice matches its target audience perfectly: youthful millennials and Gen-Zers who care about makeup as an opportunity for authentic expression. Clare Paint.

Branding 143

Branding Millennials Fashion Communications 143

Hootsuite

MAY 27, 2020

Think Facebook is a better network for reaching Baby Boomers than Millennials? Well, the numbers show that Millennials still outnumber Boomers on the platform. One more: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.”. 20% can directly promote your brand.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145