Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rather than promote its products, this approach builds camaraderie among the chronically online. Note: This method isnt reserved for Gen Z.

Gen Z 86

Gen Z Branding Retail Education 86

Sprout Social

APRIL 10, 2025

As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care. In their creator partnerships , they educate their audience about unexpected stress-relieving techniques like cuddling cows (yes, you read that right).

Gen Z 68

Gen Z Pharmaceutical Health Millennials 68

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. Share educational content to build trust.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Video content on YouTube can take many forms, from long-form educational videos to short, engaging YouTube Shorts. Influencer marketing is another area where Instagram shines. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Tip 2: Use landing pages to educate your audience.

SEO 127

SEO Gen Z Finance Transform 127

Sprout Social

MARCH 26, 2025

Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. Tech giants like BT and Vodafone use LinkedIn to showcase their innovative projects, promote company culture and recruit skilled professionals. They also use it to promote their various programs and services. Tuesday : 56 p.m.

Entertainment 84

Entertainment Gen Z Millennials User-Generated 84

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. Partner with influencers to create content that promotes lifestyles Gen Z wants to attain. The full scoop on Millennials and social media.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.”

Health 93

Health Customer Journey User-Generated Marketers 93

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

MARCH 27, 2025

Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. With strong SEO potential fueling the longevity of video content, YouTube is an invaluable platform for brands looking to educate, inform and engage audiences over the long term.

Gen Z 91

Gen Z Affiliate Marketing Influencer Marketing User-Generated 91

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Obvious or over-the-top self-promotion.

Gen Z 81

Gen Z Copywriting Real Estate Marketers 81

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Aside from using video for entertainment, both millennials and Gen Z prefer to watch videos for information gathering purposes. Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Right behind them is Gen Z.

Transform 83

Transform Marketers Marketing Gen Z 83

Hubspot Marketing

DECEMBER 20, 2023

To promote the summer blockbuster, Warner Bros. It turns out the post was a teaser to promote his collaboration with Solo Stove, a brand that sells smokeless fire pits. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Check out the full run-down below.

Millennials 130

Millennials Shoppers Marketers Marketing 130

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

Gen Z 115

Gen Z Millennials Customer Acquisition Advertisers 115

Hootsuite

OCTOBER 8, 2020

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hubspot Marketing

DECEMBER 12, 2024

Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. This just cant be done as efficiently with analog content. What can you do?

Tentpole 105

Tentpole Gen Z Thought Leadership User-Generated 105

Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Hubspot Marketing

AUGUST 12, 2022

Green marketing focuses on strategies that promote environmental awareness and protection. According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. Education is one way to build loyalty with your audience early on. Sustainable Marketing.

Gen Z 144

Gen Z Education Marketers Marketing 144

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Obvious or over-the-top self-promotion.

Gen Z 65

Gen Z Copywriting Real Estate Marketers 65

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. It’s no lie that people tend to prefer content that’s informative or educational.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Hootsuite

JANUARY 15, 2020

One in two users have made a purchase after spotting a Promoted Pin. One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. But it’s also a unique platform for marketers to reach one of the most affluent and educated user bases on social media. 75% of U.S.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Marketing Insider Group

MARCH 9, 2021

B2C brands can leverage content marketing to build brand awareness, educate customers, and foster trust. However, not all companies are embracing this, as only 60 percent said they prioritize audience needs over sales and promotional messaging. There are lots of differences between Baby Boomers and millennials. Image: CMI.

B2C 26

B2C Content Marketing Product Millennials 26

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare. Each sector has its strengths and challenges.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. B2B buyers are changing; they seek out more informational and educational content to solve problems. Millennials Rule. Millennials now make up the largest percentage of the U.S. Quick Takeaways. This means you must adapt to the new reality.

Content Marketing 144

Content Marketing Millennials Non-Profit Marketers 144

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Whether you’re looking to promote a product, share valuable information, or confirm a transaction, there’s an email campaign designed for the task. Visual elements also play a crucial role in promotional emails.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Marketing Insider Group

AUGUST 31, 2020

Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. If you want to convert more leads, your website must build trust in your brand while educating your audience. B2B marketing, on the other hand, hasn’t kept up.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Sprout Social

APRIL 21, 2020

Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. The women’s fashion brand also leverages its social platform to educate its audience on their commitment to sourcing ethical materials for each of their garments.

Retail 127

Retail Gen Z Fashion Millennials 127

Sprout Social

MAY 21, 2019

50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

JUNE 16, 2021

As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. Lastly, brand experience is a pillar that will help you promote your products and services. This pillar could be something like education.

Branding 143

Branding Millennials Communications Education 143

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Martech

JULY 18, 2022

With such a focus on trust-building, you also must represent diversity in your ads and promotions. Consumers want advertisements and promotions that represent them and their needs and interests. Educate yourself and your team. is a recipe for disaster. Avoiding that requires having a diverse team. and 68% in their product range.

Gen Z 100

Gen Z Millennials Customer Acquisition Education 100

Sprout Social

SEPTEMBER 28, 2021

To narrow down your audience, ask yourself: Are we focused on introducing ourselves to new customers (think: brand awareness) or educating existing ones (think: loyalty and nurturing)? ” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)?

Gen Z 140

Gen Z Real Estate Education Entertainment 140

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Also, if you have any special internet offers, promote them through in-store advertising and handing out promotional materials.

Shipping 140

Shipping Shoppers Retail Transform 140

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. While there’s still a stereotype of Millennials being young and entitled, that generation encompasses people born from 1981 to 1996, meaning a large percentage of the generation are already or are becoming parents.

Branding 102

Branding Millennials Marketers Marketing 102