Hootsuite

MAY 1, 2025

Why are influencer marketing campaigns so effective? Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Educational content or tutorials Learning is fun, ok?

Influencer Marketing

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The global social commerce sector is growing at a 13.7%

Gen Z

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. With a substantial user base of 24.8

Entertainment

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. The latchkey generation: This refers to the fact that Gen X kids were often left alone after school because both parents were at work.

User-Generated

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding

SocialPilot

JUNE 19, 2025

So, we break down top social media content types, complete with real-world use cases, platform fit, and ways to create them smarter, faster. No matter your goal – educate, entertain, or convert, there’s a content format here to match. Include subtle branding: Like a watermark, logo, or font that’s uniquely yours.

Thought Leadership

SocialPilot

JUNE 26, 2025

Instead, you should focus on short videos, educational carousels, quick tips, customer shoutouts, and more. People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise.

Gen Z

SocialPilot

JULY 14, 2025

LinkedIn: Their video posts stay under 45 seconds with subtitles, soft visuals, and educational context tailored for scrolling professionals. Social media marketers should experiment with different CTA formats and placements to discover which approaches maximize engagement and conversions for their audience.

Real Estate

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%).

Gen Z

SocialPilot

JULY 4, 2025

Best for the brands that share viral challenges/memes, and companies that focus on reactive or moment marketing. According to the YPulse Survey , over 75% of Gen Z and Millennials share memes. These posts feel fun, fresh, and native to LinkedIn’s evolving content tone. Best Post Ideas: Meme format with an industry twist (e.g.,

Thought Leadership

Duct Tape Marketing

JULY 24, 2024

So going back to the example of water, the ultimate commodity there is a brand, one of my favorite brands, not only for water, which tastes the same as all the other waters, but for a marketing in general, which is liquid death. So they have captured the imagination of the millennials like nobody else. I mean it's absurd.

Marketers

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. 22% of U.S.

Gen Z

Martech

FEBRUARY 19, 2025

Why use TikTok for B2B marketing? While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. Create educational and entertaining content. What impact has this had?

Gen Z

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Let’s get started. And 38% identify as male. Source: Statista.

Social Media Marketing

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing

Hootsuite

MAY 28, 2020

In short, the Twitter population is younger, wealthier, and more educated than the average American. Get to know who’s on the platform to improve your Twitter marketing efforts. Millennials came of age with Twitter. Twitter education demographics. Most sites have a somewhat even spread of education levels.

Social Media Marketing

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing

Hootsuite

FEBRUARY 4, 2020

That way you can make the best decisions when it comes to your social media marketing strategy. When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram education demographics. Ages 25–29: 57%.

Social Media Marketing

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing

Hootsuite

MAY 31, 2022

Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. Millennial Pinners are up 35% year over year.

Social Media Marketing

Sprout Social

NOVEMBER 26, 2018

If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. Looking to educate your audience in the B2B space?

Social Media Marketing

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. Millennials (survey respondents ages 24-39). The score on Generation Z and social media. What Gen Z consumers expect from brands on social media.

Gen Z

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. The only difference is experience level (most people working in social aren’t entry-level or freelancers). Who are social media marketers, really?

Millennials

Hubspot Marketing

FEBRUARY 17, 2023

Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. Educational content.

Gen Z

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Craft a compelling message. 75% of U.S. 74% of U.S.

Gen Z

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S.,

Gen Z

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. Marketing to parents has never been easier, and there are so many brands that are doing it right. What are parents looking for on social media. Let’s start with the basics. Melissa & Doug.

Branding

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Millennials

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food

Hootsuite

MARCH 8, 2023

Reset Social media marketers wear all the hats and do all the jobs. Free 60-Day Trial The post Fast Instagram Caption Generator for Growth (Free Tool) appeared first on Social Media Marketing & Management Dashboard. Arguably the most time-consuming of them all is copywriting.

User-Generated

Hubspot Marketing

MARCH 15, 2023

Each list item will typically include a few sentences or multiple paragraphs to educate or delight readers. Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Of course, you should do all these things in your social media marketing. Education and Work."

Millennials

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit.

Millennials

Martech

APRIL 15, 2022

In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. B2B marketing often relies on educational content to communicate with business clients. Social media marketing.

B2C

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. There are other factors to consider, too.

Millennials