Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As this content continues to evolve with each new generation, marketers should continue researching video consumers' interests, hobbies, and behaviors. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 93

Health Millennials Transform Retail 93

Hubspot Marketing

DECEMBER 20, 2023

Some of the highlights include: Ken’s Malibu Dreamhouse that was listed on Airbnb Barbie-themed co-branded products with brands like Crocks, XBOX, BEIS, and Homesick Candles An experiential Barbie-themed boat cruise in Boston The Barbie meme generator However, Warner Bros. The cover featured her set in a pink futuristic city.

Millennials 130

Millennials Shoppers Marketing Marketers 130

Marketing Insider Group

MARCH 9, 2021

B2C brands can leverage content marketing to build brand awareness, educate customers, and foster trust. Generational Considerations. There are lots of differences between Baby Boomers and millennials. If your product targets women under 40, most of those buyers are millennials now. Seek out user-generated content (UGC).

B2C 26

B2C Content Marketing Product Millennials 26

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. 433 million users are nothing to sniff at either.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

JANUARY 5, 2021

More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy. More Explainer or Educational Videos.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

MARCH 9, 2020

While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. LinkedIn user statistics. LinkedIn has 675 million monthly users . To put that number in context, Instagram currently has 1 billion users , and Facebook has 2.5

User-Generated 145

User-Generated Thought Leadership Education Marketing 145

Hubspot Marketing

FEBRUARY 17, 2023

User-generated content. User-generated content (UGC) is content your audience creates that features your business/brand that is not paid for by your business. Educational content. Educational content shares helpful information with audiences that helps them reach their goals and meet their needs.

Gen Z 137

Gen Z Education Social Media Marketing User-Generated 137

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

JULY 12, 2024

Plus, I get all the best advice from users who enjoy the platform as much as I do. The first example I think of is an interest-based Facebook Group (my millennial is showing). Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g., This community is easy to join.

Branding 108

Branding User-Generated Millennials Education 108

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. That’s why we built this easy-to-use caption creator designed for social media power users and beginners alike. Arguably the most time-consuming of them all is copywriting.

User-Generated 141

User-Generated Millennials Copywriting Social Media Marketing 141

Litmus

NOVEMBER 20, 2024

Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. In contrast, educational materials, newsletters and company updates struggle to capture audience attention.

Gen Z 76

Gen Z Millennials Shipping User-Generated 76

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must.

Branding 145

Branding Transform Whitepaper User-Generated 145

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Millennials Rule. Millennials now make up the largest percentage of the U.S. The research also revealed that users dismiss non-ad content that’s close to the typical ad areas. Quick Takeaways. Image: CMI.

Content Marketing 144

Content Marketing Millennials Non-Profit Marketing 144

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Marketing Insider Group

AUGUST 20, 2013

Millennials watch TV with 2 or more electrical devices. Millennials trust strangers over family and friends. They lean on User-Generated Experiences for purchase decisions. Billion smartphone users vs. 5 Billion mobile users worldwide. Typical mobile users checks their phone 150 times per day.

Millennials 110

Millennials Energy User-Generated Health 110

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

AUGUST 2, 2018

Naturally, there’s enormous demand for the top ad rankings, so Google triggers an auction anytime there are at least two advertisers bidding for keywords that are related to search queries that users consistently enter into Google. Lead generation. Picture Credit: WordStream. Their content has to be engaging. With almost 1.5

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.

SEO 110

SEO Gen Z Finance Transform 110

Duct Tape Marketing

MAY 26, 2020

How to Create Segmented User Experiences written by John Jantsch read more at Duct Tape Marketing. That’s why it’s helpful to create unique user experiences on your website that speak to each segment of your overall customer population. Here’s what you must do to create a more personalized, segmented user experience for your website.

Non-Profit 99

Non-Profit Millennials Thought Leadership Education 99

Hubspot Marketing

MARCH 11, 2019

Generate Leads and Boost Conversions. Promoting and sharing your products on social media is a simple way to improve lead generation , boost conversions, and increase sales because you’re advertising to people who have opted engaging with you by following your account. billion users. billion users.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. Educational Content. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. Repost user-generated content. When hosting your giveaway, you’ll want to create an in-feed post with the details of the giveaway – this way, users can access it at any time.

User-Generated 127

User-Generated Education Promotion Millennials 127

Sprout Social

JULY 8, 2021

In terms of sheer numbers, Facebook takes the lion’s share of social media users, with 55% of UK and Irish consumers using the platform. Millennials: Millennials flock to Facebook (83%), Instagram (82%) and YouTube (78%). Niche social media sites attract users that are interested in a particular industry or topic.

Gen Z 140

Gen Z Millennials eCommerce Thought Leadership 140

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 122

Gen Z User-Generated Entertainment Millennials 122

Adobe Experience Cloud Blog

OCTOBER 13, 2017

You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. Expand “Users.”. Navigate to Google Analytics, click the “Audience” tab, and click “Users Flow.”. Click “Age.”.

Analytics 134

Analytics SEO Transform User-Generated 134

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. However, it also shines when it comes to generating ROI from organic content. As Instagram continues to expand its e-commerce capabilities, it's become an effective tool for generating business. billion monthly active users.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Gather user-generated content? Source: Hootsuite.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

MAY 1, 2023

Suddenly, Reels were everywhere (and earning massive engagement and reach boosts), so users began to adapt their social media strategies accordingly. Soon after, Instagram users started noticing that their Reels weren’t performing like they used to. Instagram doesn’t allow users to boost a post with copyrighted music.)

Education 120

Education User-Generated Millennials Energy 120

Neil Patel

NOVEMBER 26, 2019

At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it. Change #2: Future generations are more likely to be hooked on Google devices.

eCommerce 145

eCommerce Gen Z Manufacturing Millennials 145

Hubspot Marketing

JUNE 29, 2022

Short-form videos lead in usage (58%), ROI, lead generation, and engagement. For example, while Instagram is the top social media platform for ROI, engagement, and lead generation for marketing videos, that doesn't necessarily mean it's right for your brand. Let's face it, millennials are becoming the decision-makers.

Branding 127

Branding Millennials Video Marketing B2C 127

Hubspot Marketing

NOVEMBER 1, 2024

Encourage user-generated content (UGC): More on that shortly. Share educational content to build trust. An experiment by Conductor found consumers who read early-stage educational content are 131% more likely to buy from a brand immediately after than those who don’t. Encourage and highlight user-generated content (UGC).

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121