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The future is niche: a brand guide to popular niche communities

Sprout Social

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Access targeted audiences You know your products and services arent for every single person out there.

Branding 115
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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 Although 73.5%

CMO 130
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Top 5 Marketing Must-Haves for Asset Managers and More

Adobe Experience Cloud Blog

Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to new technology and processes. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era.

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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

So we created a bot that was much more of an interactive tool to help guests get interested in the food and educate them more about the food.”. Build a bot to educate guests about the opportunities, says @PRTini. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology. Conclusion.

Branding 110
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Does the AIDA Model Hold Water for Sales in 2024?

Marketing Insider Group

One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods.

Transform 120
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5 critical leadership skills every marketing ops pro needs

Martech

Marketing leaders must hone their ability to address complex problems and make informed decisions. That also means considering factors beyond simple financial implications, including: Implementing new technology. Mitigating risks of business processes across the organization.

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5 Steps to Achieve Content Marketing Success [Slides]

Marketing Insider Group

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Benefits of Content Marketing.