Martech

OCTOBER 31, 2024

Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics. They can shape your content strategy across media channels like blogs, social media and email newsletters.

Analytics 126

Analytics Marketing Mix Customer Journey Education 126

Hubspot Marketing

SEPTEMBER 9, 2024

There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. They also turn to it for entertainment, education, and socializing. 45% of millennials also get their daily news from social media and over 60% their financial education. Aim to educate millennial audiences on social media.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Martech

OCTOBER 6, 2023

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. For many marketing automation platforms, system default glossaries can be an easy starting place. MOps documentation may also have many of these terms outlined.

Analytics 137

Analytics Transform Marketing Automation Platform Health 137

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. BrightEdge’s report also shared additional insights about what’s happening with SGE right now: Places is now the most common type of SGE module.

Finance 122

Finance eCommerce User-Generated Entertainment 122

Martech

OCTOBER 29, 2024

CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.

Customer 127

Customer Customer loyalty Customer Journey Analytics 127

Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps are product, price, place, and promotion. Place: Where and how customers access your product to purchase it. Competitors may offer consulting or done-for-you services but lack a public-facing educational component. Language framing place as “location, location, location” rings true. Where is the competition?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Martech

FEBRUARY 28, 2024

Marketers spend much of their budgets on lead generation, but the results are masking a worrying transformation that has taken place over the years. The simplest form of brand awareness is recognizing your logo, which comes from seeing it enough and in the right places to leave a lasting impression. Brand understanding.

Branding 141

Branding Transform Marketers Marketing 141

Sprout Social

DECEMBER 5, 2023

How can we make a place in the industry for people from different generations? For example, in the US the majority of people across generations, races, genders, income levels, education and community types all use social media—with some traditionally underrepresented groups like the Black community being the most active.

Millennials 134

Millennials Education Social Media Marketing Management 134

Martech

FEBRUARY 15, 2024

A: My first thing was education. I have a degree in data analytics, so I was able to do my own education. It was just educating, teaching resources, sharing. Dig deeper: How to fight bias in your AI models Q: How long was that education phase? It’s the perfect place for AI technology.

Education 131

Education CMO Marketers Marketing 131

SmartBrief - Marketing

OCTOBER 30, 2024

Marketers have typically measured success using factors like foot traffic, demographics and location such as high-traffic areas to determine where to place OOH media. Education and training. As more educational resources and training programs become available, this barrier will likely decrease.

Transform 108

Transform Analytics Education Marketers 108

Hubspot Marketing

JANUARY 29, 2024

Educational Content For years, Google was my go-to when I needed information on almost any topic. So, it makes sense that creators like Jon Youshaei predict education content will shine on the platform in 2024. For example, one of the most popular styles of short-form videos is “Which Room/House/Place Would You Choose?”

Gen Z 132

Gen Z User-Generated Education Food 132

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. Trust and authority keywords (T&A) target non-commercial topics you can use to educate and inform your visitors. It costs next to nothing to replicate digital information products , and that’s not the case with physical products.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Marketing Insider Group

NOVEMBER 18, 2024

For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Here are common content categories: Educational Posts: Tips, how-to guides, or industry news. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Buffer Marketing

AUGUST 28, 2024

You need a system already in place to post consistently — especially when you want to attract new followers. This can mean trending content that’s related to time-sensitive news or memes and educational content like how-to videos. Think of it as a place to grow your network and get known for one core thing.

Entertainment 105

Entertainment Education User-Generated SEO 105

Businesses Grow

JUNE 16, 2023

America’s greatest writer in downtown Knoxville I was saddened by the passing of Cormac McCarthy , who holds a special place in my life for three reasons: He was my favorite author He grew up in my hometown of Knoxville, TN, and wrote about the city in his many of his books. What advice do you hear from the marketing gurus?

Marketers 145

Marketers Marketing Education Place 145

Martech

JUNE 12, 2024

Partner with your data and marketing ops, account management and customer service teams to identify the right place in the customer lifecycle to promote each. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps. Services 1.

Customer 125

Customer Education Customer Acquisition User-Generated 125

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. If you’re writing an educational post, it makes sense to have a longer caption. When your audience is online.

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

Martech

JUNE 7, 2024

Regardless of skepticism of how much of it should be implemented, there will be one place to go to see what the options are. Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. Are you getting the most from your stack?

Marketers 128

Marketers Marketing Advertising Advertisers 128

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. The most-cited challenge in that same study was implementation challenges.

Transform 140

Transform Branding CMO Education 140

Buffer Marketing

NOVEMBER 14, 2023

When creators treat communities as a private place where they broadcast what they think to their “fans,” it can end up alienating them from the community. Even their educational events tend to focus on showcasing the expertise of their members. How much of it is you educating your audience?

Education 135

Education Place Advertisers Advertising 135

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketers 93

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

User-Generated 134

User-Generated Social Media Marketing Marketers Marketing 134

Hubspot Marketing

MAY 28, 2024

55% of marketers are using educational resources to improve their AI knowledge and skills. The top learning method is educational videos. Educational videos (e.g., on YouTube/TikTok) and online courses are great places to start. The top three use cases for AI are content creation , learning how to do things (e.g.,

Education 121

Education CRM Marketers Marketing 121

Hubspot Marketing

DECEMBER 15, 2023

A great place to start is with an AI tool you can trust. The additional plus is that there is no limit to this informal education,” Kozera says. It’s also a safe place where teams can find support for their apprehensions and receive encouragement from great ideas! Involve teams in decision-making.

Education 129

Education User-Generated Marketers Marketing 129

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g., OK, now that I got that off my chest, let’s get into the top six.

Branding 108

Branding User-Generated Millennials Education 108

Martech

NOVEMBER 8, 2024

Success metrics and dashboards may be in place, but there’s little time to assess the last initiative holistically. Educating yourself and your team on common biases can help reduce or eliminate them, leading to better decisions with your data. Does this sound familiar? Get a second opinion. The above list is only a starting point.

Marketers 132

Marketers Marketing Customer Journey Education 132

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. 1 barrier to the adoption of AI for marketing.

Transform 122

Transform Education Marketers Marketing 122

Hubspot Marketing

NOVEMBER 15, 2023

While the app’s commission-based structure can be helpful for creators who recommend viral products, TikTok users have expressed that the platform’s focus on sales makes it feel more like a space for infomercials than a place where people go to learn or be entertained. don’t trust social media platforms enough to shop from them.

Non-Profit 145

Non-Profit User-Generated Law Entertainment 145

Businesses Grow

MARCH 25, 2024

The company didn’t shed blame or place the responsibility for safety on consumers. Even though Tylenol did not cause the deaths, the company paid millions in cash settlements to the victim’s families and made provisions to pay for the college educations of eight minor children of the victims.

Education 116

Education eCommerce Place Branding 116

Martech

JULY 10, 2023

She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. Snapchat is a great place to start if you’re looking to engage 15- to 25-year-olds and are new to XR.

Market Trends 138

Market Trends Law Transform User-Generated 138

Hootsuite

OCTOBER 24, 2024

Or will jumping into the political fray place risk on your brand safety? Even if you already have a social media policy in place, it’s important to create guidelines specific to an election year. Instead, several well-known content creators offered education and inspiration to help the target demographic exercise their voting rights.

Non-Profit 98

Non-Profit Education Promotion Entertainment 98

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. They discovered their ideal customers — small businesses and startups — found value through education. So, the company focused more on inbound content and targeted digital channels.

Marketing Strategy 100

Marketing Strategy Customer Transform Marketing Mix 100

Businesses Grow

FEBRUARY 19, 2024

I still have a place in this world. My talks are educational, inspirational, and fun. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. This discovery was validating. At least for now. I still matter. And so do you.

Food 127

Food Education eCommerce Branding 127

Hubspot Marketing

FEBRUARY 6, 2024

Like the previous videos, this video also comes off as authentic while sharing interesting and educational content. Each host shared information from a genuine and authentic place, creating unique perspectives and building trust with the audience. Education and Information Create Value. Plus, who doesn’t love bubble tea?"

Gen Z 127

Gen Z Entertainment Education Social Media Marketing 127

Businesses Grow

SEPTEMBER 30, 2024

The proprietor had a lovely place filled with antiques and art — such an interesting, visual environment! There is a place for best practices, but don’t overlook the power of going your own way, especially when most marketing is so dull. On vacation in Italy, I visited a lovely wine shop in Florence.

Social Media Marketing 111

Social Media Marketing Marketers Marketing Education 111

Businesses Grow

NOVEMBER 7, 2024

Black Americans couldn’t shop, dine, or live in the same places as other Americans. Terror and lynchings against people of color were common in some places. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands.

Education 116

Education Place Branding Marketing 116

Hubspot Marketing

NOVEMBER 25, 2024

While this isn’t an exhaustive list of all the content types you could find on the HubSpot Blog, we narrowed it down to the following for the purposes of this audit: Educational: A topic that can educate the user on a pain point or problem they know they have. Recommend an action. SEO, am I right? It always keeps you on your toes.

SEO 109

SEO Education Thought Leadership Place 109