Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product. For example, if a large volume of searches centers around troubleshooting or product limitations, this may signal an opportunity to improve your product.

Analytics 120

Analytics Marketing Mix Customer Journey Education 120

Martech

OCTOBER 16, 2024

The editorial and conference teams will remain in place as part of Semrush. Beyond software, Semrush understands the value of investing in content and education for marketers. What happens to MarTech and the MarTech Conference? Most of the changes will affect those of us behind the scenes on the MarTech team.

Law 131

Law Education Digital Marketing SEO 131

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).

Education 119

Education Advertisers Advertising Price 119

Sprout Social

SEPTEMBER 12, 2024

Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. Our report found 91% of social users say production value and budget impact their engagement.

Management 137

Management User-Generated Key Performance Indicator Transform 137

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy.

User-Generated 131

User-Generated Social Media Marketing Marketing Marketers 131

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services.

Branding 111

Branding User-Generated Millennials Education 111

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. Research has shown that AI utilization can improve both internal productivity and customer satisfaction. The most-cited challenge in that same study was implementation challenges.

Transform 140

Transform Branding CMO Education 140

Businesses Grow

JANUARY 6, 2025

The best place to start is my upcoming Personal Branding Master Class , which is the finest of its kind anywhere. My company hired an anthropologist to observe people using our products in their homes. One revelation led to a blockbuster new product application. How do you thrive in an AI world? You’re a commodity.

Transform 127

Transform Traditional Marketing Education Branding 127

Sprout Social

SEPTEMBER 10, 2024

Nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done, according to our Social Media Productivity Report. This is a challenge Sprout takes to heart, not to mention one that informs our own product roadmap. Bottom line?

Social Media Marketing 127

Social Media Marketing User-Generated Education Customer 127

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Martech

OCTOBER 29, 2024

CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.

Customer 123

Customer Customer loyalty Customer Journey Analytics 123

Sprout Social

APRIL 21, 2025

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Access targeted audiences You know your products and services arent for every single person out there.

Branding 110

Branding Finance Fashion Health 110

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. Picture an ecommerce platform that tracks what customers buy and how they navigate the site, the time they spend on different pages and the products they view without purchasing. This isn’t confined to any one industry. But use caution.

Customer 123

Customer Transform Retail Finance 123

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Product] is their best work in years.”

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course. YouTube U.S.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Businesses Grow

AUGUST 26, 2024

Recently, I had it find the shadiest place in a baseball stadium, a translation of a Japanese tweet, and a recipe to use vegetables I plucked from my garden. If you need help staying relevant in this crazy world, RISE might be the place for you. It seems to me that most of them don’t start with a product.

Retail 115

Retail Marketing Marketers Education 115

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Psst: Need help getting started?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Martech

OCTOBER 25, 2024

Example : Send a thank-you message a few days after the transaction, then follow up a week later, asking how the product or service is working for them. Use an automated sequence to ask for reviews when it matters most — right after someone’s had time to enjoy your product or service.

Education 121

Education Communications Promotion Product 121

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 130

Marketing Strategy Content Marketing Thought Leadership Marketing 130

Buffer Marketing

MARCH 5, 2025

A content calendar is the place where you slot your social media posts. Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. But if you want to generate leads for your digital products as a creator, you’ll create more selling-related content.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Sprout Social

APRIL 15, 2025

Educating consumers about money can come with a steep learning curve. Our content isnt product-driven, its inspired by feelings and conversations about money everyday people have. People dont scroll social to discover financial services product announcements. Is this product announcement cool or exciting?

Finance 88

Finance Law Education Entertainment 88

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house.

Food 113

Food Energy Health Place 113

Martech

MARCH 25, 2025

The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. It might be a call to action to fill out a lead generation form or an offer to download a white paper that helps educate subscribers on your product or service.

Whitepaper 119

Whitepaper Promotion Email Marketing Education 119

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Your website will start appearing for your audience when they need you the most.

SEO 130

SEO Gen Z Finance Transform 130

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. They weave in the product somehow, on one of the very last slides. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions.

Gen Z 92

Gen Z Branding Retail Education 92

Buffer Marketing

AUGUST 28, 2024

You need a system already in place to post consistently — especially when you want to attract new followers. Many people still use the platform to follow brands, engage with their content, and discover new products. Few videos mention their products. The Facebook algorithm loves authentic content that drives engagement.

Entertainment 97

Entertainment Education User-Generated SEO 97

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Sprout Social

OCTOBER 10, 2024

While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. As the leading platform for B2B marketing, it’s also an excellent place to source leads. It’s the top channel for news and product discovery among the age cohort.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. When you have a content repurposing strategy in place, you optimize your efforts and spend. For content repurposing success, you’ve got to select the right content to reuse in the first place.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Buffer Marketing

NOVEMBER 4, 2024

billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. It’s also a great place to get  user-generated content  from your audience because users frequently share content and tag brands. Instagram 2.04

Branding 122

Branding Social Media Marketing User-Generated Advertisers 122

Businesses Grow

SEPTEMBER 30, 2024

The proprietor had a lovely place filled with antiques and art — such an interesting, visual environment! Her business has been growing for 18 years, built on her reputation of quality products and personal attention. On vacation in Italy, I visited a lovely wine shop in Florence. And yet, she wasn’t on Instagram.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Education 112

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

FEBRUARY 5, 2025

Consumers may trust AI for routine tasks, like recommending a product, but they are skeptical about using it for critical or personal decisions, such as healthcare or financial planning. Amazon’s personalization algorithms give product recommendations. Educating consumers about AI capabilities and limitations.

Transform 93

Transform Education Communications Retail 93

Sprout Social

APRIL 28, 2025

Reddit is a popular place for real information. Users trust the authenticity of product reviews on Reddit: Since Reddit is a community-based platform, what users organically say about a product or business carries weight. million members (talk study tips and productivity resources) r/College: 2.9

Branding 86

Branding Gen Z Pharmaceutical Health 86

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. Youll also see how your LinkedIn video efforts fit into your cross-network strategy, all in one place. The good news? The answer is edutainment social content.

Thought Leadership 74

Thought Leadership Education Promotion Entertainment 74