Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. But programs with more modest production values can be very effective, too.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product. For example, if a large volume of searches centers around troubleshooting or product limitations, this may signal an opportunity to improve your product.

Analytics 124

Analytics Marketing Mix Customer Journey Education 124

Jeff Bullas

FEBRUARY 9, 2023

TLDR: Useviral is the best place to buy likes on YouTube from our independent testing. It’s possible to buy YouTube likes, but it is increasingly difficult due to the sheer number of companies out there trying to make a profit no matter how low quality their product actually is.

Entertainment 257

Entertainment Education Promotion Price 257

Hubspot Marketing

SEPTEMBER 9, 2024

There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months. They also turn to it for entertainment, education, and socializing.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Hubspot Marketing

MAY 1, 2023

Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. YouTube users seek out entertainment, education, and inspirational content. Just about one in three U.S.

Gen Z 136

Gen Z Entertainment Education Social Media Marketing 136

Marketing Insider Group

APRIL 13, 2023

(For example, twice as many companies now compete on customer experience than price or product.) Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. Product This one might seem to be a no-brainer; you have to start with something to sell.

Marketing Mix 142

Marketing Mix Price Finance Promotion 142

Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps are product, price, place, and promotion. They are: Product: The actual product or service you offer for sale. Price: How much you charge for your product or service. Place: Where and how customers access your product to purchase it. What makes my product unique?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Martech

OCTOBER 16, 2024

The editorial and conference teams will remain in place as part of Semrush. Beyond software, Semrush understands the value of investing in content and education for marketers. What happens to MarTech and the MarTech Conference? Most of the changes will affect those of us behind the scenes on the MarTech team.

Law 134

Law Education Digital Marketing SEO 134

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. BrightEdge’s report also shared additional insights about what’s happening with SGE right now: Places is now the most common type of SGE module.

Finance 122

Finance eCommerce User-Generated Entertainment 122

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Hubspot Marketing

JANUARY 29, 2024

Educational Content For years, Google was my go-to when I needed information on almost any topic. So, it makes sense that creators like Jon Youshaei predict education content will shine on the platform in 2024. For example, one of the most popular styles of short-form videos is “Which Room/House/Place Would You Choose?”

Gen Z 132

Gen Z User-Generated Education Food 132

Martech

FEBRUARY 15, 2024

I saw AI as an opportunity to do that, whether it’s It was productivity improvements. A: My first thing was education. I have a degree in data analytics, so I was able to do my own education. It was just educating, teaching resources, sharing. or efficiencies. It was a really intimidating topic.

Education 130

Education CMO Marketing Marketers 130

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy.

User-Generated 134

User-Generated Social Media Marketing Marketing Marketers 134

Martech

JUNE 12, 2024

Are there certain products or services they need? Your website should have customer engagement content on your product pages and blog, and email messaging can be used to nurture engagement and interest. Use a demo of a new product feature or a summary of an industry report to kick off the conversation. Services 1.

Customer 124

Customer Education Customer Acquisition User-Generated 124

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims.

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

Martech

OCTOBER 29, 2024

CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.

Customer 126

Customer Customer loyalty Customer Journey Analytics 126

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. Research has shown that AI utilization can improve both internal productivity and customer satisfaction. The most-cited challenge in that same study was implementation challenges.

Transform 140

Transform Branding CMO Education 140

Martech

JUNE 7, 2024

Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max. Regardless of skepticism of how much of it should be implemented, there will be one place to go to see what the options are. Accelerate with Google What it is.

Marketing 127

Marketing Marketers Advertisers Advertising 127

Hubspot Marketing

JANUARY 23, 2024

In this case, they observed 7,392 product review searches on Google, Bing, and DuckDuckGo over the course of a year. We find that the majority of high-ranking product reviews in the result pages of commercial search engines (SERPs) use affiliate marketing, and significant amounts are outright SEO product review spam,” the report states. “We

Affiliate Marketing 138

Affiliate Marketing SEO Education Analytics 138

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 93

Marketing Strategy Content Marketing Branding Marketing 93

Sprout Social

DECEMBER 5, 2023

How can we make a place in the industry for people from different generations? For example, in the US the majority of people across generations, races, genders, income levels, education and community types all use social media—with some traditionally underrepresented groups like the Black community being the most active.

Millennials 134

Millennials Education Social Media Marketing Management 134

Buffer Marketing

AUGUST 28, 2024

You need a system already in place to post consistently — especially when you want to attract new followers. Many people still use the platform to follow brands, engage with their content, and discover new products. Few videos mention their products. The Facebook algorithm loves authentic content that drives engagement.

Entertainment 105

Entertainment Education User-Generated SEO 105

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services.

Branding 107

Branding User-Generated Millennials Education 107

Hubspot Marketing

DECEMBER 15, 2023

Yet, there are vast amounts of data and use cases to support AI as a productive and efficient tool to support marketing efforts. However, leadership surveyed said AI/automation tools make employees more productive (30%), and AI/automation tools make employees more effective at their jobs (32%). Involve teams in decision-making.

Education 129

Education User-Generated Marketing Marketers 129

Martech

OCTOBER 25, 2024

Example : Send a thank-you message a few days after the transaction, then follow up a week later, asking how the product or service is working for them. Use an automated sequence to ask for reviews when it matters most — right after someone’s had time to enjoy your product or service.

Education 125

Education Communications Promotion Product 125

Hubspot Marketing

NOVEMBER 15, 2023

In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base. However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable.

Non-Profit 145

Non-Profit User-Generated Law Entertainment 145

Martech

OCTOBER 18, 2023

they hit a product page) or cart abandonment. Many technical pieces are required, but I’ve worked with many clients who have all the set-up in place (or almost in place) and still aren’t leveraging abandonment campaigns. It can be daunting to consider an approach with a vast catalog of products. The first step.

eCommerce 130

eCommerce Shipping Health CRM 130

Businesses Grow

AUGUST 26, 2024

Recently, I had it find the shadiest place in a baseball stadium, a translation of a Japanese tweet, and a recipe to use vegetables I plucked from my garden. If you need help staying relevant in this crazy world, RISE might be the place for you. It seems to me that most of them don’t start with a product.

Retail 114

Retail Marketing Marketers Education 114

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house.

Food 115

Food Energy Health Place 115

Buffer Marketing

MARCH 5, 2024

  For one, the product is sold in a glass jar—delicate packaging that is more suited to retail than shipping. The customers who did find our product loved it, but sales were slow, and working with big distributors and retailers was challenging for our small company.

Shipping 109

Shipping Food Retail Customer Acquisition 109

Hubspot Marketing

FEBRUARY 6, 2024

Olasimbo says the task was simply to go out and create a fun video without a script or production plan, which is what HubSpot host Medina did. “It Like the previous videos, this video also comes off as authentic while sharing interesting and educational content. Education and Information Create Value.

Gen Z 126

Gen Z Entertainment Education Social Media Marketing 126

Martech

JULY 10, 2023

She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. Snapchat is a great place to start if you’re looking to engage 15- to 25-year-olds and are new to XR.

Market Trends 138

Market Trends Law Transform Entertainment 138

Customers.ai

DECEMBER 4, 2024

Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. They also use Facebook groups to foster a community around their beauty products, with group-exclusive deals shared via email. Sephora keeps it simple, engaging, and value-packed.

CRM 98

CRM Real Estate Non-Profit eCommerce 98

Marketing Insider Group

APRIL 19, 2023

Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Informational and educational material nurtures your ideal prospects through the buying cycle. Image Source: Research Gate 4.

Marketing 143

Marketing Marketers Education Communications 143

Martech

JANUARY 30, 2024

As it says on the company website, “Sentry is an open-source company because the right to learn and to share what is learned with others is fundamental to product growth and relevance.” I was just trying to look at this one product.’ How many places have a customer base that will appreciate or even notice the absence of cookies?

Customer Acquisition 130

Customer Acquisition Marketing Marketers Global Marketing 130

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135