Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course. YouTube U.S.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Hubspot Marketing

SEPTEMBER 9, 2024

There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. They also turn to it for entertainment, education, and socializing. 45% of millennials also get their daily news from social media and over 60% their financial education. Aim to educate millennial audiences on social media.

Gen Z 142

Gen Z Millennials Entertainment User-Generated 142

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing? Psst: Need help getting started?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Martech

OCTOBER 18, 2024

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. Be interested and interesting.

User-Generated 138

User-Generated Thought Leadership Promotion Analytics 138

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers.

Transform 139

Transform Branding CMO Education 139

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Here are 9 tips to get started with this often weird and wacky place. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. By revealing brand connections upfront, consumers can make more educated choices, and influencers and brands can maintain credibility with their audiences. DO: Be crystal-clear. Match the disclosure to the media format.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Promote it on your blog. Here’s a quick overview of our 20 tips: 1.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. This makes it a great channel for networking communities — like professional organizations and advisory committees — that promote collaboration. candle making).

Branding 113

Branding User-Generated Millennials Education 113

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic.

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

Sprout Social

APRIL 28, 2025

Reddit is a popular place for real information. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Post about new features or services in places like r/AMA or host an AMA on a niche subreddit. The other way is through search engines.

Branding 87

Branding Gen Z Pharmaceutical Health 87

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. A poorly designed or placed CTA could be the thing that's preventing your ebook from generating leads, so it's important to invest the time in optimizing them.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. When you have a content repurposing strategy in place, you optimize your efforts and spend. For content repurposing success, you’ve got to select the right content to reuse in the first place.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly. Avoid buying fake followers 2.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. Youll also see how your LinkedIn video efforts fit into your cross-network strategy, all in one place. They are best for brand awareness, thought leadership and audience education.

Thought Leadership 74

Thought Leadership Education Promotion Entertainment 74

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Look at its business-facing promotions. For instance, platforms that place all responsibility on users for misuse while failing to address systemic flaws.

Retail 116

Retail Energy Health Promotion 116

Litmus

NOVEMBER 20, 2024

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Use a sequence to revive these leads and remind them why they signed up in the first place. Example : Start with an educational piece that addresses a pain point they’re likely facing.

Education 118

Education Communications Promotion Product 118

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable.

Direct Mail 124

Direct Mail Marketing Marketers Email Marketing 124

Buffer Marketing

AUGUST 28, 2024

You need a system already in place to post consistently — especially when you want to attract new followers. This can mean trending content that’s related to time-sensitive news or memes and educational content like how-to videos. Think of it as a place to grow your network and get known for one core thing.

Entertainment 97

Entertainment Education User-Generated SEO 97

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. What is Facebook marketing? text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Focus on educational content. Balance promotional and creative content. What editorial or brand guidelines are in place, and how will those be implemented and enforced? Will you promote it across other platforms?

Education 96

Education Logistics Promotion Advertising 96

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Other no-nos?

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

JANUARY 17, 2025

But it was essentially educated guessing at the group level. After this system was in place, it was time to step back and see if it would actually work. From this behavior pattern, AI deduced they were likely preparing for seasonal promotions or new product launches. It wasn't a bad approach. We wanted to do better than that.

Transform 120

Transform CMO Influencer Marketing Education 120

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Other no-nos?

Gen Z 104

Gen Z Copywriting Real Estate Marketing 104

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. This is where you keep things fresh and remind them why they stuck around in the first place. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8.

Management 96

Management Marketers Marketing CRM 96

Hubspot Marketing

NOVEMBER 15, 2024

Inform and educate potential customers. Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Direct sales conversations and promotions. Entice customers to renew and upgrade. Central to these needs?

CMO 126

CMO Traditional Marketing Communications Marketing 126

Customers.ai

DECEMBER 4, 2024

Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear. Bonus : Highlight these stories so they’re always accessible.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Hubspot Marketing

DECEMBER 6, 2024

Fashion brand Tory Burch focuses on community and support through the Tory Burch Foundation, which has a number of programs designed to empower women entrepreneurs, including through a fellows program, providing access to capital, education, and other online resources. For many, thats what attracted them to the brand in the first place.

Communications 111

Communications Branding Shoppers Fashion 111

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 91

Gen Z Branding Retail Education 91

Sprout Social

APRIL 21, 2025

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Showcasing your products via relatable content can help your brand speak directly to your audiences needs.

Branding 110

Branding Finance Fashion Health 110

Buffer Marketing

MARCH 5, 2025

— to promote your business and build a community. A content calendar is the place where you slot your social media posts. Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. It shows what content will go live, when, and on which social media platform.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Buffer Marketing

SEPTEMBER 12, 2024

Aligning your causes with your business will make it easier to build these activities into your day to day and ensure promoting them doesn’t feel out of sync to your customers.  I also do a lot to champion women’s rights, which supports our general mission to uplift women.

Education 108

Education Place Promotion Customer 108

Backlinko

JANUARY 6, 2025

It focused on honest education about acne treatment. Understand what they want, and hit them with the right with the right message in the right place at the right time.” Educational content? First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. And it worked.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Hubspot Marketing

NOVEMBER 29, 2024

Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. I find certifications to be a great way to continue your education and gain new skills, especially if you’re looking to advance your career or jump into a new role.

Product Marketing 107

Product Marketing Product Management Marketing 107