Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

User-Generated 134

User-Generated Social Media Marketing Marketing Marketers 134

Hubspot Marketing

JANUARY 29, 2024

In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. Educational Content For years, Google was my go-to when I needed information on almost any topic. So, it makes sense that creators like Jon Youshaei predict education content will shine on the platform in 2024.

Gen Z 132

Gen Z User-Generated Education Food 132

Hubspot Marketing

NOVEMBER 15, 2023

However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable. In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base.

Non-Profit 145

Non-Profit User-Generated Law Entertainment 145

Marketing Insider Group

NOVEMBER 18, 2024

For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. A different approach might focus more on user-generated content, interactive polls, or influencer collaborations if engagement is the priority.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users.

Marketing Strategy 100

Marketing Strategy Customer Transform Marketing Mix 100

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. billion by 2028. billion in 2024.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Jeff Bullas

FEBRUARY 12, 2023

And as mentioned earlier, Instagram bots allow you to like, follow other users, and comment automatically. You will get increased exposure Today, Instagram limits its new users to follow 20 people per hour or no more than a hundred people a day. This saves you a lot of time since you don’t have to scroll through various profiles.

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Hubspot Marketing

OCTOBER 3, 2022

The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Businesses have a place in the creator economy as well; specifically those that create tools for creators to build their impact, reach, and audience. Global Web Index ). ConvertKit ).

Gen Z 142

Gen Z Influencer Marketing Education Marketing 142

Hubspot Marketing

AUGUST 2, 2022

Approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts. Coragedolls : "Elevating, educating, & encouraging girls of color to be unstoppable with dolls that finally look like her.". Let us show you what plants can do.".

User-Generated 145

User-Generated Promotion Education Real Estate 145

Martech

JULY 12, 2024

European regulations continue to set precedents for increasing restrictions on user data collection. You’ll want to start by making the most of the tools and data you already have in place, then think about investing in new tools and tech to adapt to privacy standards. In the U.S.,

Transform 119

Transform User-Generated Law Marketing Mix 119

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. At the time of the survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Customers who love your brand want to talk about it.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Search Engine Land

FEBRUARY 23, 2024

It’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. In three industries (education, B2B tech and ecommerce), SGE appeared on 98% of queries over the past 30 days. “: More Places in SGE. Why we care. More SGE breakouts. SGE expanding to more countries.

User-Generated 105

User-Generated eCommerce Education SEO 105

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. Plus, I get all the best advice from users who enjoy the platform as much as I do. OK, now that I got that off my chest, let’s get into the top six.

Branding 108

Branding User-Generated Millennials Education 108

Martech

JANUARY 2, 2024

I was pleasantly surprised to hear that I was offering up a unique perspective and happily shared the many ways I had been using generative AI for marketing. Bring generative AI into your organization. Identify your target user base: Which roles within my organization complete these tasks? Build a basic AI strategy.

PR 138

PR User-Generated Fashion Marketing 138

Marketing Insider Group

JUNE 5, 2023

Now that robots are answering users’ burning questions, we need to cover all of our bases – and that means prioritizing social media SEO. It’s no secret that social media is one of the best places to reach your target audience. But that’s not all. Did you know that AI is taking over the internet? What Exactly Is Social Media SEO?

SEO 143

SEO User-Generated Education Communications 143

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 125

User-Generated Food Transform Marketing 125

Hubspot Marketing

JULY 5, 2022

This means that someone is directing users to visit their Instagram profile page and click the URL located in their bio. Driving people to these links often helps Instagram users generate traffic on different websites, like a YouTube channel or website landing page. Did we also mention that it’s free?

User-Generated 145

User-Generated Analytics eCommerce Place 145

Martech

FEBRUARY 15, 2024

A: My first thing was education. I have a degree in data analytics, so I was able to do my own education. It was just educating, teaching resources, sharing. One of our first AI tools was a generative AI tool. This was a secure, private, internal generative AI tool. It was a really intimidating topic.

Education 131

Education CMO Marketing Marketers 131

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 136

Inbound Marketing Whitepaper Real Estate Non-Profit 136

Martech

JULY 10, 2023

She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet.

Market Trends 138

Market Trends Law Transform Entertainment 138

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. Educational Content. Repost user-generated content. When hosting your giveaway, you’ll want to create an in-feed post with the details of the giveaway – this way, users can access it at any time. Cool Instagram Story Ideas for Educational Content. Quiz your followers.

User-Generated 127

User-Generated Education Promotion Millennials 127

Marketing Insider Group

MAY 3, 2023

While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. AI and Ownership Another important issue we raised was the ownership of AI-generated content.

Content Marketing 133

Content Marketing Transform User-Generated SEO 133

Martech

JANUARY 13, 2022

Educate your team and higher-ups about the necessity of organic search. The first step is to take some time and educate yourself, your leadership, your board and your organization so they more broadly promote organic KPIs as business-wide objectives.”. “I Create a cross-functional search ops task force. SEO platforms: A snapshot.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Buffer Marketing

APRIL 24, 2024

Organic social media is all the freely posted content that any user can post to social networks. That consistent presence is what builds loyalty and helps you generate revenue, as in the case study of Contour Cube. What is organic social media? What is paid social media?

User-Generated 133

User-Generated Health Social Media Marketing Thought Leadership 133

Martech

OCTOBER 9, 2024

While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster. Learn more about how Breeze Copilot works.

Product 128

Product Real Estate CRM Transform 128

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Account-based marketing is often used to cross-sell within an organization, broadening the user base. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps. Services 1.

Customer 125

Customer Education Customer Acquisition User-Generated 125

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO User-Generated Energy Health 145

Hubspot Marketing

DECEMBER 15, 2023

Though generative AI is everywhere , the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Also, 28% said the content generative AI produces isn’t always relevant to desired goals.

Education 129

Education User-Generated Marketing Marketers 129

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. The great content, steered by SEO, means theyre featured in four places right at the top of Google.

SEO 110

SEO Gen Z Finance Transform 110

Hubspot Marketing

NOVEMBER 25, 2022

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Generate brand awareness. Read this guide to help you tackle the platform.

User-Generated 130

User-Generated Marketing Marketers Promotion 130

Marketing Insider Group

DECEMBER 6, 2022

On top of that, you have to raise awareness of your business and generate traffic within your local community. Making your business an inviting, welcoming place will help you earn new customers and make a name for yourself in the community. Search engines prioritize content that is authoritative and meets users’ search intent.

User-Generated 144

User-Generated SEO Education Promotion 144

Hubspot Marketing

JANUARY 4, 2024

The first stage should be built around educating leads and building an expert image in your category. Power your funnel with user-generated content. While forming an opinion on a product or brand, people seek authentic, i.e., unsponsored, opinions from real-life users. Tips for Building a Marketing Funnel Strategy 1.

eBook 134

eBook Customer Journey User-Generated Marketing 134

Sprout Social

JUNE 1, 2023

But we still need tools to extract, bundle and submit translation requests to those vendors and then serve and render the translations to end users. Message Syntax Application localization works by abstracting the text that is visible to the end user into string units, called messages.

Education 123

Education User-Generated Management Customer 123

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Image Source: Giphy What is this, the zombie apocalypse? Of course not!

SEO 124

SEO PR Thought Leadership Education 124

Buffer Marketing

AUGUST 28, 2024

You need a system already in place to post consistently — especially when you want to attract new followers. Think user generated content (UGC) , memes, and polls. This can mean trending content that’s related to time-sensitive news or memes and educational content like how-to videos.

Entertainment 105

Entertainment Education User-Generated SEO 105

Calvyn Lee Blog

JANUARY 24, 2023

LinkedIn recommends targeting a minimum of 1,000 accounts, so using that number as a baseline is a good place to start. TOFU : Helpful ad content includes blog posts, educational videos, and user reviews. If you simply want to educate TOFU buyers about your product, your ad may lead them to a blog post or landing page.

Whitepaper 130

Whitepaper Education User-Generated CRM 130