Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Video is great for B2B marketing because it can be educational without being boring. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. Image Source.

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Whitepaper Thought Leadership Marketing Plan Education 145

Rock Content

APRIL 24, 2023

WriterAccess WriterAccess is considered one of the best content creation platforms on the market today since it has a thorough screening process for all writers, including a background check on education, experience, and in-person interviews. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

Place 95

Place Whitepaper Finance eBook 95

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Psst: Need help getting started?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

SocialPilot

JANUARY 27, 2025

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. You can use tools like SocialPilot to easily get all of this data in one place. Balance your posts between promotional, educational, and conversational content. Repurpose content.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Marketing Insider Group

APRIL 4, 2023

You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. E-books and Whitepapers We lump these two together because they do much of the same work in similar formats. In fact, some e-books and whitepapers are roughly the same lengths. What is a whitepaper, anyway? (We

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketers 130

Sprout Social

APRIL 8, 2021

When using it in the first stage, the post should be educational in tone with very little to no call to action. Reviews take place on sites that have a designated review area while testimonials are solicited directly from the businesses you serve. White paper, industry report & e-books. Example: Todoist.

Whitepaper 140

Whitepaper Content Marketing Marketers Marketing 140

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Submit your topic to present at industry conferences, networking events, educational webinars and other relevant events.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Adobe Experience Cloud Blog

AUGUST 25, 2014

Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers?

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Whitepaper Thought Leadership Logistics Entertainment 134

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. They want to know their options and figure out the best one for their business.

Transform 86

Transform Marketers Marketing Gen Z 86

Hubspot Marketing

APRIL 15, 2025

You start by reading one article, which links to a whitepaper, which references a podcast, which makes you think of a YouTube video someone recommended, which leads to another article. Instead of constantly answering the same questions or trying to be in a hundred places at once, you can train an AI model on your knowledge.

Product 95

Product Marketing Marketers Entertainment 95

Marketing Insider Group

AUGUST 19, 2015

They probably need more educational research to get their arms around the problem. Often, that content is a white paper, eBook, webinar or a newsletter. Testing shows that CTAs placed above the fold perform better than those further down. The problem doesn’t have a name yet and they aren’t sure what their problem is.

Whitepaper 102

Whitepaper eBook Place Education 102

Marketing Insider Group

DECEMBER 17, 2020

Case studies should be primarily educational but allow you to discuss your capabilities and quantifiable benefits. Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution. Whitepapers are typically denser than blogs but more concise than an eBook.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Educate your audience with valuable information on common pain points. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel.

Price 111

Price User-Generated Copywriting Analytics 111

Marketing Insider Group

MAY 3, 2021

If everything you create comes from a place of self-promotion and is narrow, it won’t work. Great content leads with education and offers specific takeaways. They’ll respect that you have expertise and are coming from a place of offering insights. There are takeaways, insights, and education at every turn.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Here are some ideas to get your mind moving in the right direction: Sell sheets can be used to create educational Instagram Stories that share the value of your product.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Enlist, educate, and enable your sales and channel partners: They’re the last critical mile of revenue. But start with core apps first.

Transform 134

Transform Whitepaper Thought Leadership Customer Journey 134

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. Help Self-Educating Customers. HubSpot State of Inbound, 2014). Offer Only High-value Gated Content.

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Adobe Experience Cloud Blog

JULY 5, 2012

A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. Also, gated content (forms that have to be filled out before downloading whitepapers, etc.)

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Whitepaper Thought Leadership Promotion Education 109

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Don’t Sell. The Write Stuff.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Martech

OCTOBER 4, 2022

They can also help educate the attendee and provide more calls to action. A marketing director from a services firm told me that from her perspective, when someone asks a quality question or takes a specific action like downloading a white paper, that’s the person of interest and [you should] take action accordingly,” said Sirkin. “A

Whitepaper 118

Whitepaper CRM Education Place 118

Marketing Insider Group

OCTOBER 20, 2020

While you need to pin down when the webinar will take place and the target audience, you need to pick out a valuable topic that you know well and displays your credibility. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketing 145

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Go full steam ahead with content creation. Your content should focus on addressing the questions, needs and pain points of your target audiences.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketers 130

Marketing Insider Group

AUGUST 25, 2020

Conversely, unless your sales and marketing teams weren’t working together on the same platform, your marketing team wouldn’t know that Tina’s boss just placed a call last week. Collaborating with the engineering team, the marketing team can repurpose parts of its white paper about the cushions’ ergonomic benefits.

Whitepaper 136

Whitepaper Millennials Education Place 136

Martech

JANUARY 11, 2022

Marketers can collect buyer intent data from each place they interact with customers. Consumers perform a good amount of self-education before and during the buying cycle, often developing their own processes irrespective of the brand. Source: Hussam AlMukhtar.

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Whitepaper Transform Education Customer 117

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. People arrive at them when they’re educating themselves about a topic. Tell a consistent story across your campaign materials.

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Whitepaper Thought Leadership Shipping eBook 134

Hubspot Marketing

APRIL 5, 2023

Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers. Demand generation marketing is about educating your audience with no expectation in return. Why is demand generation different than lead generation ?

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Marketing Insider Group

DECEMBER 14, 2020

Sometimes Twitter and other social media platforms are the best places to spot trending topics. If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. Set up Google alerts for your industry and make sure to read related news feeds regularly.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Rock Content

SEPTEMBER 28, 2016

Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. Examples include (bulkier) blog posts, whitepapers, e-books, case studies, and webinars. Create something great that only you can.

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Whitepaper Education Thought Leadership Food 105

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding 145

Branding Transform Whitepaper User-Generated 145

Martech

MARCH 2, 2022

Can we invest in staff training and educate outside stakeholders, as well? It is vital to train any employees who will be utilizing the platform, ensuring that they are educated on the tool itself as well as what is expected of them when they assign or are assigned a task.

Management 110

Management Whitepaper Marketers Marketing 110

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. As customers bounce between platforms and content, social media serves as a place to make valuable touchpoints along the way. Reports, white papers and other lead magnets. Wants and needs.

CRM 136

CRM Whitepaper B2C Food 136

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Help Self-Educating Customers. Pro Tip: Place a short SlideShare presentation on your landing page to help you seal the deal!

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Whitepaper Customer eBook Energy 98

Calvyn Lee Blog

JANUARY 24, 2023

LinkedIn recommends targeting a minimum of 1,000 accounts, so using that number as a baseline is a good place to start. TOFU : Helpful ad content includes blog posts, educational videos, and user reviews. MOFU : Helpful content includes reports, whitepapers, and buyer’s guides.

Whitepaper 130

Whitepaper Education CRM User-Generated 130

Marketing Insider Group

SEPTEMBER 20, 2021

Your blog is the perfect place to do this. Have the right processes in place to ensure quick follow-up. It’s also a great way to educate your buyer without being boring. If you aren’t ranking on Google, it’s likely potential buyers will never find you in the first place. Focus on Differentiation. Optimize for SEO.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Marketing Insider Group

MARCH 29, 2021

Look at their age, gender, culture, marital status, income, language, professions, and educational levels. Now that you have your teams in place, look at your target customers’ data. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145