Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For education queries, AI Overviews dropped from 26% to 13%. Google cut in half the number of product comparison tables it showed in AI Overviews. Less product viewers and carousels. UGC loses visibility in AI Overviews. Less comparisons.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Martech

DECEMBER 27, 2024

These domains will serve as the key to building meaningful connections to products, services, and additional content without the risk of being lost in the noise of social media feeds. Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space.

Customer 111

Customer Branding Customer Acquisition Customer Journey 111

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.

Law 126

Law Education Digital Marketing SEO 126

Martech

SEPTEMBER 23, 2024

Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance. It boosts productivity dramatically. Build The easiest way to build is to provide targeted education opportunities to your team.

Marketers 119

Marketers Marketing Education Customer Journey 119

Martech

JULY 23, 2024

The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC). As the NCPC states, counterfeit products can cause “fires, skin rashes and even death.” Brands today face a new and formidable threat: AI-powered dupes.

Branding 119

Branding Pharmaceutical Law eCommerce 119

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

eCommerce 132

eCommerce Direct Mail B2C Marketing 132

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Hubspot Marketing

NOVEMBER 14, 2024

By managing expectations and educating teams on how AI works best , marketers can shift focus toward the achievable, practical uses that make an impact. For example, a technology company might use AI to modify product screenshots by adding a client’s logo or emphasizing specific features. ✔ Educate teams on AI’s strengths and limits.

User-Generated 121

User-Generated CMO Education Communications 121

Hubspot Marketing

JULY 12, 2024

How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services. showing others how to use their favorite products). Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g.,

Branding 113

Branding User-Generated Millennials Education 113

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Your website will start appearing for your audience when they need you the most.

SEO 132

SEO Gen Z Finance Transform 132

SmartBrief - Marketing

JANUARY 13, 2025

The more discoverable your brand is, the greater the likelihood that consumers will keep you top of mind when they need a particular product or service. Brand resonance Its one thing to get your brand or product in front of people. Trust your team and give them the opportunity to educate you. But thats just the start.

Health 118

Health Customer Acquisition Education Market Research 118

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce 128

eCommerce B2C Manufacturing Retail 128

Martech

FEBRUARY 13, 2025

Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats. Content: Image/video production (21.1%).

Transform 137

Transform Copywriting Marketers Marketing 137

Martech

AUGUST 20, 2024

To appreciate its importance, we must first understand these components: Knowledge The collection of facts, information and skills through education, reading and experience. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement.

Marketers 126

Marketers Marketing CMO Communications 126

Businesses Grow

JANUARY 13, 2025

Sure, every company uses technology, but mostly for the purpose of driving productivity and analysis to help humans make decisions and take action. Mark is the author of some of the worlds bestselling marketing books, a college educator, and an advisor to many of the worlds largest brands. I think we will see this happen in 2025.

Personalized Marketing 117

Personalized Marketing Marketing Marketers Education 117

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Hubspot Marketing

OCTOBER 28, 2024

According to Statista (and Statista hasn't let me down yet), the most popular types of videos worldwide are: Music videos (48.2%) Comedy, meme, or viral videos (35%) Video live stream (27.7%) Educational videos (26%) Tutorial or how-to videos (25.8%) So, what should your takeaway be? Duolingo is a company that does this well.

Video Marketing 111

Video Marketing User-Generated Marketers Marketing 111

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

SEO 109

SEO Logistics User-Generated Finance 109

Marketing Insider Group

MARCH 3, 2025

Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Awareness content should focus on education. Readers in the awareness stage look for education, not sales pitches. Search-friendly blog posts ensure visibility.

Content Marketing 102

Content Marketing Education Marketers Marketing 102

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Marketing provides content that educates and equips teams with key talking points to drive client conversations. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Ignite Innovation.

Finance 117

Finance Customer loyalty Entertainment Price 117

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product. For example, if a large volume of searches centers around troubleshooting or product limitations, this may signal an opportunity to improve your product.

Analytics 115

Analytics Marketing Mix Customer Journey Education 115

Businesses Grow

NOVEMBER 18, 2024

There has to be a radical reimagining of the university education that matches the radical disruption of our times. The future of education isn’t about preparing for a specific job. While taking selfies in front of Old Main might enchant the alumni, the fact is, you can get a superior education today without that legacy overhead.

Education 116

Education Price Marketing Marketers 116

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

MARCH 12, 2025

Email 2: Value-driven content showcasing product benefits. Detail specific product features or benefits. Link directly to valuable resources or product pages. Here is the recommended content for a welcome series: Product introductions that clearly explain key features. Send 2448 hours after Email 1.

Non-Profit 107

Non-Profit User-Generated Shipping eCommerce 107

Search Engine Land

SEPTEMBER 20, 2024

For example: If you’re remarketing from a product page, you could simply offer a coupon code to drive conversions. These users have high intent and are researching products to purchase, so offer something to help them make that decision. educational pages), don’t drive them to buy now, as they’re not at that point.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).

Education 113

Education Advertising Advertisers Price 113

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. This is where AI dramatically differs from social media and why it becomes much more complicated to determine success metrics.

User-Generated 126

User-Generated Social Media Marketing Marketers Marketing 126

Buffer Marketing

NOVEMBER 14, 2024

It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. If you’re writing an educational post, it makes sense to have a longer caption. But when you’re sharing an aesthetic product image, shorter is sweeter.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

Traditional Marketing 125

Traditional Marketing Manufacturing Transform Automobile 125

MarketingOps

DECEMBER 4, 2024

A customer-centric organization: Deeply understands their customers’ pain points Quickly pivots to help solve their customers’ pain points Meets their customers where they’re at in their technology journey And finally, with a customer-centric approach, you make it easy for your customers to tell everyone they know how great your product is.

Customer 147

Customer Customer Acquisition Price Product 147

Hubspot Marketing

NOVEMBER 21, 2024

B2B video marketing is signaling the death of big-budget corporate productions. And here's what really catches my eye: viewers are gravitating toward educational content that tackles actual problems — this type of content now makes up 47% of all business videos out there.

Video Marketing 129

Video Marketing Marketing Strategy Transform B2C 129

Hubspot Marketing

JULY 11, 2024

In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product. I love this method because it curates a personal and hands-on understanding of your product's solution and value.

Transform 117

Transform Outbound Marketing Entertainment Inbound Marketing 117

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. His command of details in every aspect of his products and industry.

Transform 124

Transform Analytics User-Generated Education 124

Search Engine Land

SEPTEMBER 11, 2024

For example, in a large ecommerce site, 80% of organic traffic might be driven by just 20% of the product pages. Implement proposed headers on the homepage and top 3 product category pages to improve keyword targeting. This transparency builds trust, which is crucial for a long-term, productive relationship. Educate clients.

SEO 106

SEO Transform Education User-Generated 106

Sprout Social

SEPTEMBER 10, 2024

Nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done, according to our Social Media Productivity Report. This is a challenge Sprout takes to heart, not to mention one that informs our own product roadmap. Bottom line?

Social Media Marketing 116

Social Media Marketing User-Generated Education Customer 116

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 119

Customer Transform Customer Journey Marketing 119