Trade Press Services Newsletter

AUGUST 1, 2024

Be upfront about your products, services, processes, and business practices. Thought Leadership Content Matters Position yourself as an industry expert by consistently providing value through relevant, educational, and insightful thought leadership content. Proactively address questions and concerns.

Whitepaper 227

Whitepaper Branding Thought Leadership Marketers 227

Adams & Knight Marketing

JANUARY 11, 2023

Karishma Pinto was recently hired as a Senior Marketing Program Manager, bringing extensive knowledge and expertise in project management to Adams & Knight’s clients in the travel/lifestyle, healthcare, and education spaces. AVON, Conn.,

PR 246

PR Digital Marketing Education Management 246

Jeff Bullas

DECEMBER 27, 2022

You’ll want to educate the audience about how your SaaS product solves pain points and make them aware of their problems again to remind them of the need to fix them. Product research. To market any product well, your writers have to understand it thoroughly. Also, think about where your market is at in the buyer journey.

SEO 275

SEO Copywriting Law Communications 275

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hubspot Marketing

SEPTEMBER 9, 2024

There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months. They also turn to it for entertainment, education, and socializing.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Jeff Bullas

MARCH 6, 2023

For example, in the manufacturing industry, AI can be used to monitor production lines and identify defects, which can lead to cost savings and improved productivity. Enhanced Personalization : AI algorithms can analyze large amounts of data to personalize products and services for individuals.

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Calvyn Lee Blog

JANUARY 28, 2024

While promotions may be restricted, contributing educational content related to the subreddit’s focus is usually allowed. Limit Your Self-Promotional Posts To promote on Reddit without getting banned, if a subreddit does not allow self-promotion, avoid directly promoting your business, products, or services.

Promotion 242

Promotion Entertainment SEO Education 242

Jeff Bullas

JANUARY 17, 2023

The goal of website personalization is to improve the customer experience, helping them discover the products they’re interested in more quickly and easily. Cross-sell based on products added to cart. Making your website responsive to the needs of each visitor impacts both sales and customer retention. But it doesn’t end there!

eCommerce 239

eCommerce Shipping Email Marketing Education 239

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience. Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Here, you want to position your product or service as the best choice. The focus is on visibility and engagement.

Customer Journey 132

Customer Journey Customer Energy Transform 132

The CMO Survey

NOVEMBER 12, 2024

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%).

CMO 173

CMO Finance B2C Marketers 173

Martech

SEPTEMBER 23, 2024

Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance. It boosts productivity dramatically. Build The easiest way to build is to provide targeted education opportunities to your team.

Marketers 130

Marketers Marketing Education Customer Journey 130

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For education queries, AI Overviews dropped from 26% to 13%. Google cut in half the number of product comparison tables it showed in AI Overviews. Less product viewers and carousels. UGC loses visibility in AI Overviews. Less comparisons.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.

Law 134

Law Education Digital Marketing SEO 134

Martech

SEPTEMBER 12, 2024

We can use AI at every touchpoint in the customer journey today,” said Tarun Dadoo, vice president of products and delivery at Discover. “We AI brings a lot of productivity to that data by building segments and a personal experience in real-time, there’s some success in that space. Do they find these messages relevant and helpful?

Customer 131

Customer Branding Transform Retail 131

Hubspot Marketing

JANUARY 29, 2024

Educational Content For years, Google was my go-to when I needed information on almost any topic. So, it makes sense that creators like Jon Youshaei predict education content will shine on the platform in 2024. And trust me, there are definitely consumers who will buy a product or service after seeing a recommendation on Tiktok.

Gen Z 132

Gen Z User-Generated Education Food 132

Martech

FEBRUARY 15, 2024

I saw AI as an opportunity to do that, whether it’s It was productivity improvements. A: My first thing was education. I have a degree in data analytics, so I was able to do my own education. It was just educating, teaching resources, sharing. or efficiencies. It was a really intimidating topic.

Education 131

Education CMO Marketers Marketing 131

Jeff Bullas

FEBRUARY 9, 2023

It’s possible to buy YouTube likes, but it is increasingly difficult due to the sheer number of companies out there trying to make a profit no matter how low quality their product actually is. That way, you’ll always make a good choice and you won’t throw your money away on a bad product.

Entertainment 257

Entertainment Education Promotion Price 257

Martech

APRIL 26, 2024

Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. Virtual production assistants: Handling various aspects of production logistics, from scheduling to budget management. This will have a profound impact.

Transform 129

Transform Entertainment User-Generated Education 129

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

eCommerce 137

eCommerce Direct Mail B2C Marketers 137

Martech

JUNE 12, 2024

Are there certain products or services they need? Your website should have customer engagement content on your product pages and blog, and email messaging can be used to nurture engagement and interest. Use a demo of a new product feature or a summary of an industry report to kick off the conversation.

Customer 125

Customer Education Customer Acquisition User-Generated 125

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum.

Health 93

Health Millennials Transform Retail 93

Martech

AUGUST 20, 2024

To appreciate its importance, we must first understand these components: Knowledge The collection of facts, information and skills through education, reading and experience. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement.

Marketers 134

Marketers Marketing CMO Communications 134

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. His command of details in every aspect of his products and industry.

Transform 133

Transform Analytics User-Generated Education 133

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Marketing provides content that educates and equips teams with key talking points to drive client conversations. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Ignite Innovation.

Finance 127

Finance Customer loyalty Entertainment Price 127

Martech

JULY 23, 2024

The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC). As the NCPC states, counterfeit products can cause “fires, skin rashes and even death.” Brands today face a new and formidable threat: AI-powered dupes.

Branding 118

Branding Pharmaceutical Law eCommerce 118

Martech

MARCH 20, 2024

The goal is to educate and inform. For example, if you’re in the eco-friendly products space, a blog post titled “What Are Eco-Friendly Products and Why Do They Matter?” At this stage, focus on educating, informing and connecting — not selling. Here’s how you can provide it: Product comparisons.

Customer Journey 122

Customer Journey Customer Education Product 122

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product. For example, if a large volume of searches centers around troubleshooting or product limitations, this may signal an opportunity to improve your product.

Analytics 126

Analytics Marketing Mix Customer Journey Education 126

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Jeff Bullas

FEBRUARY 23, 2023

Change Agent This is a biannual magazine for adult learners and educators, with a mission to provide low-cost resources that feature writings by adult learners. FREE Webinar – How To Build and Launch a Blockbuster Product Every Time >>> Reserve Your Spot NOW! You can find Robert on Google+.

eCommerce 246

eCommerce Education Management Product 246

MarketingOps

DECEMBER 4, 2024

A customer-centric organization: Deeply understands their customers’ pain points Quickly pivots to help solve their customers’ pain points Meets their customers where they’re at in their technology journey And finally, with a customer-centric approach, you make it easy for your customers to tell everyone they know how great your product is.

Customer 147

Customer Customer Acquisition Price Product 147

Hubspot Marketing

OCTOBER 28, 2024

According to Statista (and Statista hasn't let me down yet), the most popular types of videos worldwide are: Music videos (48.2%) Comedy, meme, or viral videos (35%) Video live stream (27.7%) Educational videos (26%) Tutorial or how-to videos (25.8%) So, what should your takeaway be? Duolingo is a company that does this well.

Video Marketing 113

Video Marketing User-Generated Marketers Marketing 113

Hubspot Marketing

JULY 12, 2024

How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services. showing others how to use their favorite products). Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g.,

Branding 108

Branding User-Generated Millennials Education 108

Hubspot Marketing

NOVEMBER 14, 2024

By managing expectations and educating teams on how AI works best , marketers can shift focus toward the achievable, practical uses that make an impact. For example, a technology company might use AI to modify product screenshots by adding a client’s logo or emphasizing specific features. ✔ Educate teams on AI’s strengths and limits.

User-Generated 113

User-Generated CMO Education Communications 113

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. This is where AI dramatically differs from social media and why it becomes much more complicated to determine success metrics.

User-Generated 134

User-Generated Social Media Marketing Marketers Marketing 134

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Your website will start appearing for your audience when they need you the most.

SEO 110

SEO Gen Z Finance Transform 110