Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 103

Product Marketing Product Content Marketing Whitepaper 103

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 117

CMO Transform Price Education 117

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 92

Product Marketing Product Transform CMO 92

Hubspot Marketing

APRIL 4, 2025

Providing some basic AI education can help calm these fears. Educate key stakeholders. AI champions are often educators. When acting as an AI educator, be sure to provide the information needed to understand and adopt the idea without drowning people in details. Stakeholders have been burned before.

Transform 71

Transform Education Energy Communications 71

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketers 64

Search Engine Land

JULY 22, 2024

Audiences, intent and external factors Here is an example from one of my agency’s clients (focusing on education) for Google Ads campaigns’ conversion rates: Competitor: 2.8% PPC professionals are often marketing-educated. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

JUNE 3, 2019

So, Airbnb created these subway ads to educate New Yorkers on why Airbnb is good for local business owners as well as community development. We can compare that educational message to the inspirational one below. For tips on marketing your products and services, read our simple explanation to product marketing.

Inbound Marketing 145

Inbound Marketing Marketers Marketing Education 145

Hubspot Marketing

MARCH 3, 2025

I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. They struggled to get started, so we built educational content and onboarding flows designed to guide them. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Persuasive marketing focuses more on the emotions and less on the facts. Product Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

JUNE 3, 2015

This group focuses on many things, including full-funnel marketing programs, lead nurturing, and analytics. Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry. Sales Roles.

Thought Leadership 134

Thought Leadership eBook Marketers Marketing 134

Hubspot Marketing

DECEMBER 11, 2019

While they both care about their finances and invest in things that can improve their careers -- like higher education. While many millennials buy their fair share of products, they also earn more annually than most older generations, are the most educated age group, and are notably optimistic about their futures.

Gen Z 145

Gen Z Millennials Finance Education 145

Marketing Insider Group

OCTOBER 1, 2024

Stephanie Anderson of Time Warner Cable reinforced that “we need to continually train and educate internally.” Changing Your Marketing Mindset As you begin following these tips, you might have questions about using data to your advantage and keeping a strong community around your brand.

CMO 80

CMO B2C Marketers Marketing 80

Sprout Social

MAY 3, 2021

A time to reflect, a time to educate. Tazi Flory , a Product Marketing Specialist and co-lead of Asians@Sprout, shares some of the conflicting emotions she experiences every APAHM. “I Working in higher education, Fowler points to students as a great source of inspiration for social. Or just don’t say anything at all.

Branding 138

Branding Education Place Product Marketing 138

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. “We weren’t educated. .” “We weren’t educated. “Well, that was me. We needed to ask for datasheets.

Customer Journey 130

Customer Journey Education Communications Product 130

Martech

DECEMBER 3, 2021

Learn more by watching Coveo’s Director of Product Marketing, Stephen Rahal’s informative SMX Next session for tips and tricks on creating an onsite search strategy that helps you better understand each visit and optimize every interaction.

Education 113

Education Analytics SEO Product Marketing 113

Buffer Marketing

OCTOBER 9, 2024

Building a company in a new category that requires a lot of education while also trying to do so sustainably adds significant runway.   At the same time, we had built a dedicated customer base during our first couple of years on the market. Building a company from the ground up always takes time.

Health 105

Health Finance Education Food 105

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Higher education. Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. How are those customers using your product or service; in other words, is there a product-market fit? Healthcare.

Thought Leadership 132

Thought Leadership Manufacturing Marketers Marketing 132

Content Marketing Institute

SEPTEMBER 4, 2018

It was an aha moment for my husband’s understanding of content marketing – content marketing is educational but is not about the products the company sells. Contentmarketing is educational. It’s not about the products the company sells, says @MicheleLinn. Click To Tweet. Pull-A-Part, a U.S.

Content Marketing 111

Content Marketing Non-Profit Education Transform 111

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 145

Entertainment Marketers Marketing User-Generated 145

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. 1 barrier to the adoption of AI for marketing.

Transform 116

Transform Education PR Marketers 116

Martech

JUNE 3, 2024

Most websites have a menu option like “Industries We Serve,” listing sectors such as retail, software, financial services, consulting, agencies and higher education. These sections include industry-specific case studies and language but lack the depth of vertical marketers.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Content Marketing Institute

NOVEMBER 12, 2018

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels.

Content Marketing 107

Content Marketing Whitepaper Customer Journey Education 107

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. As noted by Geraldo A.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Neil Patel

MARCH 22, 2021

Instagram Live Rooms bring a fun new dimension to product marketing. Since they’re free to host, the Rooms may be a cost-effective way to market your goods and services. Instagram Live Rooms let you host engaging and informative Q&A sessions to educate your audience and deliver valuable content.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Content Marketing Institute

DECEMBER 17, 2018

The program is focused on serving small-business owners, job seekers, educators, and teachers in underrepresented communities seeking access to digital skills training and education. Julia Cabral is a senior product marketing manager at LinkedIn (disclosure: a client). Grow with Google launched in October 2017.

Non-Profit 109

Non-Profit Education Marketers Marketing 109

Martech

NOVEMBER 11, 2021

This makes marketers’ online customer engagement more important now than ever. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. Elena Hoffman, Sr.

Whitepaper 119

Whitepaper User-Generated Education Product Marketing 119

Sprout Social

JANUARY 27, 2020

The software and tech industry is no exception, as 86% of consumers buying IT products use social media to help them make purchasing decisions. A strong brand identity and relevant, exciting and educational social content can turn leads into conversions. . It’s not enough to just tell customers your company is innovative, show them!

Social Media Marketing 138

Social Media Marketing Entertainment Communications Marketers 138

Marketing Insider Group

JANUARY 2, 2013

This is not easy or fast, but is a crucial element of content marketing. Writing educational, helpful content can be useful in building trust. It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. Be the best at something, then write about it. Go multi-format.

Marketing Strategy 111

Marketing Strategy Whitepaper Content Marketing Marketers 111

Hubspot Marketing

OCTOBER 29, 2020

Not only does this definition (or lack thereof) create way more work for you; it also does a disservice to your actual target market — by over-widening your scope, you fail to inform and educate your audience about how your product or service can improve their lives. age, gender, education, location, and profession).

Food 145

Food Non-Profit Marketers Marketing 145

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 125

Shoppers Shopper Market Millennials Retail 125

Martech

SEPTEMBER 26, 2022

It’s all about answering questions, positioning your firm as the answer to customer challenges and educating people. This is the key to inbound marketing that performs. Fintech marketing should do more than entice and tantalize — it must educate. B2B fintech marketing. The future of fintech marketing.

Transform 119

Transform B2C Finance Affiliate Marketing 119

Sprout Social

JUNE 17, 2019

Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in between. And we’re just getting started.

Education 101

Education Management Digital Marketing Communications 101

Rock Content

MAY 12, 2023

A digital marketer needs to possess a working knowledge of: Social media Search engines Websites Online advertising There are specializations that require more knowledge, though. You can enter this field without a college education, but it helps you to hold a degree. Indeed states that the average base salary is $62,299.

Digital Marketing 97

Digital Marketing eBook Marketers Marketing 97

Rock Content

APRIL 25, 2024

Tools like surveys, market research, and buyer’s personas can help you zero in on what’s most important to them. Go educational with your content TOFU consumers are still in the discovery phase of their buyer’s journey, so educational content is especially effective. Honesty is another way to gain trust.

Content Marketing 104

Content Marketing Customer eBook Education 104

Martech

JANUARY 2, 2024

For additional inspiration, I have crafted a blog post and infographic that lists out seven marketing categories or pillars and the specific marketing tasks associated with each one that can benefit from AI. Product marketing and strategy. Digital marketing and ecommerce. Event marketing and PR.

PR 137

PR User-Generated Fashion Marketers 137