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The hard truth about what AI will do to GTM

Martech

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 106
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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Stephanie Anderson of Time Warner Cable reinforced that “we need to continually train and educate internally.” Marketing leaders can use tools like Google Analytics to track website performance, CRM systems to analyze customer interactions, and customer insights platforms to gather feedback as they embrace data-driven decision-making.

CMO 80
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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

It was an aha moment for my husband’s understanding of content marketing – content marketing is educational but is not about the products the company sells. Contentmarketing is educational. It’s not about the products the company sells, says @MicheleLinn. To reallocate or reduce marketing costs.

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Rethinking the marketing planning process for an agile world

Martech

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. I’m sure I’m not the only one.

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Road Map to Success: Resources to Refresh Your Content Marketing Program

Content Marketing Institute

Yep, I relied on content marketing to strengthen my ability to be a content marketer.). There’s always more to learn; but my self-education efforts have helped me to bridge some knowledge gaps, develop new skills and techniques, and produce better results for my clients and content partners. Product marketing.

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How to Prove Your Marketing Team’s Value

Pam Didner

The original plan was that Jeff would take Harriet under his wing and train her, teaching her the ins and outs of marketing, especially product marketing. Since Tom has no sales and marketing experience, he relies on Harriet to help him understand the product marketing landscape which Harriet is ramping up herself.

Finance 79
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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

HANDPICKED RELATED CONTENT: The Future Model for Content Marketing and Media Are Identical. What is the right content marketing business model. As part of our consulting and education practice , we’ve worked with companies for the last 10 years on figuring out the right method of mechanizing content marketing for companies.