Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. Lets get into it. From there, you can script videos by just typing text.

Product 91

Product Marketing Marketers Entertainment 91

Hubspot Marketing

SEPTEMBER 9, 2024

There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months. They also turn to it for entertainment, education, and socializing.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Here are several approaches marketers can take: Email: Business email address Sign me up! Processing.

Customer loyalty 115

Customer loyalty Marketing Marketers Price 115

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Marketing provides content that educates and equips teams with key talking points to drive client conversations. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Finance 122

Finance Customer loyalty Entertainment Price 122

Martech

MAY 1, 2025

From video necessity to content strategy and production value here are the YouTube ad questions B2B marketers ask most, answered. What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Processing. Do we have to advertise with video? Where should we start? Builds trust.

Gen Z 114

Gen Z B2C Transform Millennials 114

Marketing Insider Group

MARCH 3, 2025

Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Blog posts at this stage should feel informative, not promotional. Awareness content should focus on education. Overly promotional content drives people away.

Content Marketing 102

Content Marketing Education Marketing Marketers 102

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. We did not see the same detrimental results in the prospect version of the newsletter, where we led with non-promotional content and placed the partnership piece further down.

Whitepaper 119

Whitepaper Promotion Email Marketing Education 119

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Email 2: Value-driven content showcasing product benefits. Detail specific product features or benefits. Link directly to valuable resources or product pages. Educational resources such as quick-start guides or how-to videos.

Non-Profit 112

Non-Profit User-Generated Shipping eCommerce 112

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Product] is their best work in years.”

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. His command of details in every aspect of his products and industry.

Transform 130

Transform Analytics User-Generated Education 130

Sprout Social

JANUARY 22, 2025

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. When they have a problem with a product, they turn to Reddit to ask for help. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Hubspot Marketing

JULY 12, 2024

How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services. showing others how to use their favorite products). Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g.,

Branding 109

Branding User-Generated Millennials Education 109

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. Psst: Need help getting started?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 125

Customer Transform Customer Journey Marketing 125

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. For instance, asking an AI for financial advice might yield suggestions tied to corporate partners like financial products, gig work or services. Look at its business-facing promotions.

Retail 119

Retail Energy Health Promotion 119

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion. Influencers share opinions, experiences, and product endorsements in a way that feels natural. Engagement rates matter more.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Example : Send a thank-you message a few days after the transaction, then follow up a week later, asking how the product or service is working for them. Follow up with content that showcases how your product or service can solve that issue.

Education 121

Education Communications Promotion Product 121

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

SEPTEMBER 26, 2024

Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively. If you’re seeing a 2% engagement rate in higher education, this is slightly lower than the industry average of 2.43%. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 121

User-Generated Food Analytics Promotion 121

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly. Avoid buying fake followers 2.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce 122

eCommerce B2C Manufacturing Retail 122

Litmus

NOVEMBER 20, 2024

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Video content : Producing videos to educate, entertain or inform your audience.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way. Why should they choose you?

Management 96

Management Marketing Marketers CRM 96

Martech

JULY 29, 2024

Research has shown that AI utilization can improve both internal productivity and customer satisfaction. More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers.

Transform 140

Transform Branding CMO Education 140

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. More than any other type of content, consumers want educational product information on LinkedIn, according to The 2024 Social Media Content Strategy Report. The good news?

Thought Leadership 74

Thought Leadership Education Promotion Entertainment 74

Sprout Social

APRIL 28, 2025

Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Users trust the authenticity of product reviews on Reddit: Since Reddit is a community-based platform, what users organically say about a product or business carries weight.

Branding 87

Branding Gen Z Pharmaceutical Health 87

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Your website will start appearing for your audience when they need you the most.

SEO 127

SEO Gen Z Finance Transform 127

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. Instead, see how you can capitalize on the traffic you're already getting for its promotion.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145