Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Scoop.it!

JULY 27, 2023

By setting up a healthcare content marketing plan for your organization. As an integral player in the sales funnel, content marketing can help you educate, engage, and convert your prospects and patients. Work with a content production agency or hire an SEO content strategist and expert writers to help you advance your goals.

Education 98

Education Content Marketing Health Affiliate Marketing 98

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 93

Health Customer Journey User-Generated Marketing 93

Hootsuite

MAY 1, 2025

From product demos to storytelling and interactive challenges, these partnerships go beyond #ads to build genuine engagement and trust. In this post, well break down real-world examples of influencer marketing campaigns that dont just look good on social they drive serious results. Specific targeting. Multi-platform reach.

Influencer Marketing 80

Influencer Marketing Affiliate Marketing Marketing Marketers 80

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Where do they live?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hootsuite

DECEMBER 3, 2024

All of this can help guide your content strategy, brand voice , and even your product development process. Target market preferences and pain points Let’s just make a quick distinction here. Your target market is a more specific set of people. If not, you need to ask yourself some questions.

Analytics 115

Analytics CRM Price Key Performance Indicator 115

Hubspot Marketing

NOVEMBER 14, 2024

Many of her early-stage startup clients use below the line marketing tactics. A generic, broad message about your product that’s targeted to a very wide audience and sends people to your home page could get a lot of eyeballs and maybe some clicks, but likely won’t result in a conversion.

Direct Mail 119

Direct Mail Marketing Marketers Email Marketing 119

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 91

Product Marketing Product Transform CMO 91

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. They struggled to get started, so we built educational content and onboarding flows designed to guide them.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketing 58

Hubspot Marketing

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play.

Food 145

Food Non-Profit Marketing Marketers 145

Sachs Marketing Group

APRIL 30, 2025

As a business, community outreach marketing is crucial to connecting to your local area. Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. This can include volunteering, sponsoring local events, or offering educational programs.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketing Marketers 52

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 87

Product Whitepaper Product Marketing Management 87

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm. A pull, rather than push, strategy is referred to as inbound marketing. Create Content That Educates.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Hubspot Marketing

JULY 22, 2024

In your market research, you should consider your competition, what they do well, and where the gaps are that you can potentially fill. Budget When I created my first marketing plan, I made the mistake of confusing the marketing budget section of my plan with my product's price and other financials. Write SMART goals.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Product reviews.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

JUNE 27, 2017

You have the folks that are brand new and have yet to learn about you or your product. Lastly, you’ll have folks that are well-educated, interested in evaluating your product, and could potentially buy from you. Each of these stages maps to a content stage, which is often how marketers define and guide the buyer’s journey.

Thought Leadership 129

Thought Leadership Education Social Media Marketing Product 129

Hubspot Marketing

APRIL 13, 2021

When creating an audience profile, you'll need to include the following: Demographic information : This includes personal attributes like geography, age, education, occupation, and income. Goals, challenges, or pain points : For this section, determine your audience's goals, challenges, or pain points as it relates to your product or service.

B2C 132

B2C CRM Advertising Advertisers 132

Exposure Ninja

APRIL 25, 2025

We created a piece of content that answered real questions lawn enthusiasts were Googling, included visuals and product links for clarity, and embedded the founder’s expert-led YouTube content to boost engagement and authority. When we started, their product and site were brand new, with no traffic, trust, or presence in the market.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Hubspot Marketing

MARCH 12, 2020

When you start this process, you have to understand the goals of your company, become an expert in the product, and truly understand the market. Basically, an integrated media plan is a blueprint for a marketing campaign. An integrated media plan answers questions like "Who is the target audience?" Produce the creative.

Marketing Strategy 139

Marketing Strategy Millennials Target Market Marketing 139

Calvyn Lee Blog

DECEMBER 4, 2023

Define Your Target Market Truly knowing your audience is essential for communicating value. Build one or more customer avatars outlining the demographics, challenges, goals, and values of each target market. For pet supplies, the right product, package design, branding, cost, ads, partnerships, delivery options, etc.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Sprout Social

MARCH 26, 2025

Research from the UK Sprout Social Index showed the quality of your product or service matters most. If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. The key is knowing where to find them. And the stakes couldnt be higher. Tuesday : 36 p.m. Wednesday : 19 p.m.

Entertainment 97

Entertainment Gen Z Millennials User-Generated 97

Hootsuite

JULY 8, 2020

A social media target audience is the specific group of people you want to reach with your social channels. They are the people who are most likely to be interested in your content, products, or services. As you develop your target audience definition, don’t be afraid to get highly specific. have a certain degree of education.

Fashion 145

Fashion Food Analytics Retail 145

Marketing Insider Group

APRIL 28, 2021

Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches. It’s more about how you use them and related words in an article that’s so helpful to your target market that they share it with their friends and colleagues.

Content Marketing 144

Content Marketing SEO Marketing Marketers 144

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. It was mainly responsible for product launch campaigns and advertising initiatives. The first step is education.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Hubspot Marketing

MAY 13, 2022

But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy? That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. Offer free educational resources.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

JUNE 24, 2022

Hubspot’s nonprofit marketing plan template can help you organize your nonprofit’s budget, team structure, and channels of choice to create your marketing strategy. Our nonprofit marketing plan template can help you: Complete a SWOT analysis for your organization. Let's use idea number one as an example: acronym. Measurable.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Decades ago, businesses could generate leads by telling people how fantastic their brand was and how brilliant and valuable their products and services were. the right products and services. Source: Pew Research. Source: SuperOffice.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Lusha

DECEMBER 9, 2024

You’re excited about launching a new product or service. But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM).

Price 52

Price CRM Marketing Marketers 52

Hubspot Marketing

OCTOBER 7, 2022

Before we dive into best practices for aligning marketing, sales, and strategy goals, let’s break down how smarketing works. Buyer personas aren't just valuable to your marketing staff; they also educate sales reps on who they're selling to, what they care about, and how to help them. Facilitate Training as Needed.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers Promotion 145

Hubspot Marketing

SEPTEMBER 18, 2018

There are a variety of reasons to tell stories — to sell, entertain, educate or brag. Using real-life stories, they’ve been able to describe exactly how their products benefit users … instead of relying on technical jargon that very few customers would understand. educational. Is your story selling a product or raising funds?

Entertainment 145

Entertainment Education Inbound Marketing PR 145

Marketing Insider Group

FEBRUARY 14, 2023

Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry. The best pieces of content are unique, engaging and educational.

Content Marketing 144

Content Marketing Marketing Marketers Education 144

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom-of-the-funnel, we help close the sale by creating urgency and helping our prospects make the business case for purchasing our product or service.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Hootsuite

MARCH 9, 2020

51% of Americans with a college education use LinkedIn. Among college-educated Americans, LinkedIn overtakes Instagram and Pinterest to be the #3 platform. Retirees and students, on the whole, are generally not the target market. . That means LinkedIn is a valuable platform for content marketers, especially in B2B.

User-Generated 145

User-Generated Thought Leadership Education Marketing 145