Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 202

Health User-Generated Transform Education 202

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience. Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Martech

APRIL 26, 2024

Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. This will have a profound impact.

Transform 129

Transform Entertainment User-Generated Education 129

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. Other findings: Employers believe AI is driving more productivity than employees are experiencing: 60% of employers believe AI is significantly increasing employees’ productivity, but only 44% of employees say the same.

User-Generated 130

User-Generated Marketing Mix Communications Advertisers 130

Search Engine Land

JULY 11, 2024

This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. We next saw multiple examples of incorrect and dangerous AI-generated answers , such as Google suggesting people drink urine and eat rocks. Less product viewers and carousels.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Hubspot Marketing

JANUARY 29, 2024

In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. Educational Content For years, Google was my go-to when I needed information on almost any topic. So, it makes sense that creators like Jon Youshaei predict education content will shine on the platform in 2024.

Gen Z 132

Gen Z User-Generated Education Food 132

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform 133

Transform Analytics User-Generated Education 133

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

User-Generated 134

User-Generated Social Media Marketing Marketing Marketers 134

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix. But how powerful is it really , you ask? YouTube has more than 2.5

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Hubspot Marketing

FEBRUARY 17, 2023

The TikTok below is a video from Topicals, a skincare company, which talks about the different uses for one of its products. User-generated content. User-generated content (UGC) is content your audience creates that features your business/brand that is not paid for by your business. topicals Faded on a Monday?

Gen Z 137

Gen Z Education Social Media Marketing User-Generated 137

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser.

Finance 122

Finance eCommerce User-Generated Entertainment 122

Hubspot Marketing

NOVEMBER 14, 2024

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. Misaligned expectations.

User-Generated 113

User-Generated CMO Education Communications 113

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. The primary purpose of marketing is sales.

SEO 110

SEO Gen Z Finance Transform 110

Hubspot Marketing

NOVEMBER 15, 2023

However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable. In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base.

Non-Profit 145

Non-Profit User-Generated Law Entertainment 145

Hubspot Marketing

OCTOBER 28, 2024

You can also pair this method with AI by asking tools like ChatGPT to generate video ideas for you within your niche. Most Fenty Beauty videos will feature a person showing the products they're using and how to apply them to achieve specific looks. How-to videos are a great way to show the quality of your products and how they work.

Video Marketing 113

Video Marketing User-Generated Marketing Marketers 113

Hubspot Marketing

JULY 12, 2024

How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services. showing others how to use their favorite products). Plus, I get all the best advice from users who enjoy the platform as much as I do.

Branding 108

Branding User-Generated Millennials Education 108

Search Engine Land

JULY 26, 2024

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.

CRM 107

CRM User-Generated Advertising Advertisers 107

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Engaged users are more likely to progress further along the customer journey.

Customer Journey 132

Customer Journey Customer Energy Transform 132

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 125

User-Generated Food Transform Marketing 125

Martech

OCTOBER 30, 2024

Making educated guesses First and shockingly common, they guess. Most businesses out there are making educated guesses about their customers. The goal is to understand the 20% of your customers that generate 80% of your profits. Users use your solution to create a specific outcome. The patient was just the user.

Customer 126

Customer User-Generated Education Analytics 126

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Are there certain products or services they need? Your website should have customer engagement content on your product pages and blog, and email messaging can be used to nurture engagement and interest.

Customer 125

Customer Education Customer Acquisition User-Generated 125

Martech

APRIL 18, 2024

Target users. For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals. Available resources.

Price 139

Price User-Generated Education eBook 139

Hubspot Marketing

JANUARY 4, 2024

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created? The first stage should be built around educating leads and building an expert image in your category. Power your funnel with user-generated content.

eBook 134

eBook Customer Journey User-Generated Marketing 134

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 136

Inbound Marketing Whitepaper Real Estate Non-Profit 136

Martech

FEBRUARY 15, 2024

I saw AI as an opportunity to do that, whether it’s It was productivity improvements. A: My first thing was education. I have a degree in data analytics, so I was able to do my own education. It was just educating, teaching resources, sharing. One of our first AI tools was a generative AI tool.

Education 131

Education CMO Marketing Marketers 131

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Search Engine Land

JULY 26, 2024

As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones. The way we shop online is changing The latest data from Google shows that roughly 53% of customers conduct online research before purchasing a product or service. That much is obvious.

Branding 109

Branding Whitepaper Real Estate Key Performance Indicator 109

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 93

Health Millennials Transform Retail 93

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Additionally, users can access a downloadable spreadsheet containing detailed underlying data.

Transform 119

Transform PR User-Generated Retail 119

Marketing Insider Group

DECEMBER 6, 2022

On top of that, you have to raise awareness of your business and generate traffic within your local community. Establishing a niche business comes with unique challenges, especially if many of your potential customers aren’t familiar with the types of products and services you offer. Create an SEO strategy. Host free events.

User-Generated 144

User-Generated SEO Education Promotion 144

Martech

JANUARY 2, 2024

I was pleasantly surprised to hear that I was offering up a unique perspective and happily shared the many ways I had been using generative AI for marketing. Bring generative AI into your organization. Identify your target user base: Which roles within my organization complete these tasks? Product marketing and strategy.

PR 138

PR User-Generated Fashion Marketing 138

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Product Qualified Lead (PQL). Why do you need lead generation? What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145