Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

SEO 113

SEO Logistics User-Generated Finance 113

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 115

Health Millennials Transform Retail 115

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. The United States has the most LinkedIn users at over 180 million.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. Other findings: Employers believe AI is driving more productivity than employees are experiencing: 60% of employers believe AI is significantly increasing employees’ productivity, but only 44% of employees say the same.

User-Generated 125

User-Generated Marketing Mix Communications Advertising 125

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

User-Generated 131

User-Generated Social Media Marketing Marketing Marketers 131

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Hubspot Marketing

NOVEMBER 14, 2024

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. Misaligned expectations.

User-Generated 116

User-Generated CMO Education Communications 116

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. The primary purpose of marketing is sales.

SEO 127

SEO Gen Z Finance Transform 127

Hubspot Marketing

OCTOBER 28, 2024

You can also pair this method with AI by asking tools like ChatGPT to generate video ideas for you within your niche. Most Fenty Beauty videos will feature a person showing the products they're using and how to apply them to achieve specific looks. How-to videos are a great way to show the quality of your products and how they work.

Video Marketing 111

Video Marketing User-Generated Marketing Marketers 111

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Hubspot Marketing

JULY 12, 2024

How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services. showing others how to use their favorite products). Plus, I get all the best advice from users who enjoy the platform as much as I do.

Branding 109

Branding User-Generated Millennials Education 109

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 129

User-Generated Food Transform Marketing 129

Search Engine Land

JULY 26, 2024

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.

CRM 107

CRM User-Generated Advertising Advertisers 107

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Email 2: Value-driven content showcasing product benefits. Detail specific product features or benefits.

Non-Profit 112

Non-Profit User-Generated Shipping eCommerce 112

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Knowledge graphs.

Transform 116

Transform User-Generated SEO Communications 116

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform 130

Transform Analytics User-Generated Education 130

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

SEPTEMBER 10, 2024

Nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done, according to our Social Media Productivity Report. This is a challenge Sprout takes to heart, not to mention one that informs our own product roadmap. Bottom line? Reclaim control of your calendar Social moves fast.

Social Media Marketing 126

Social Media Marketing User-Generated Education Customer 126

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. We spoke with Grimes and White to get the inside scoop on what it takes to develop a high-impact social media strategy for higher education institutions.

Education 133

Education Transform Copywriting Communications 133

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Martech

OCTOBER 30, 2024

Making educated guesses First and shockingly common, they guess. Most businesses out there are making educated guesses about their customers. The goal is to understand the 20% of your customers that generate 80% of your profits. Users use your solution to create a specific outcome. The patient was just the user.

Customer 121

Customer User-Generated Education Analytics 121

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Encourage user-generated content (UGC): More on that shortly.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing. The reason?

CMO 117

CMO Transform Price Education 117

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. Generative AI is redefining the B2B buying journey. What is ChatGPT search?

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. I had no idea how to generate a keyword strategy for buyers. SEOs who want to serve buyers and sell products or services need to understand the buyer journey to effectively strategize content. During this stage, content wants to educate the buyer.

SEO 95

SEO CRM User-Generated Education 95

Sprout Social

JANUARY 22, 2025

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. All of the above is great news for positioning yourself as a leader.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

DECEMBER 11, 2024

Dig deeper: AI transformation: How to prepare your marketing team Data scientists: The insight generators within AI integration Data scientists turn raw data into valuable insights. Visionary leader: The platforms vision was crafted to align AI tools with both educational and business objectives.

Transform 111

Transform Key Performance Indicator User-Generated Finance 111

Sprout Social

APRIL 21, 2025

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Access targeted audiences You know your products and services arent for every single person out there.

Branding 108

Branding Finance Fashion Health 108

Martech

AUGUST 14, 2024

Create power user teams Identify your most proficient and enthusiastic users for each tool in your stack. These “power users” deeply understand the tool’s features and best practices. Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. There are no shortcuts here.

Customer Acquisition 116

Customer Acquisition User-Generated New Technology Price 116

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively.

User-Generated 121

User-Generated Food Analytics Promotion 121

Search Engine Land

SEPTEMBER 11, 2024

For example, in a large ecommerce site, 80% of organic traffic might be driven by just 20% of the product pages. Implement proposed headers on the homepage and top 3 product category pages to improve keyword targeting. In SEO, this often manifests as a few issues causing the majority of problems. Business email address Sign me up!

SEO 106

SEO Transform Education User-Generated 106

Hubspot Marketing

NOVEMBER 20, 2024

It’s giving us product recommendations on Amazon and sending those pesky emails we never read to the spam folder. email automation), increase efficiency , lower costs , improve analysis , and be more productive overall — especially marketers. Image Source What kind of content are marketers generating? Let me explain.

User-Generated 134

User-Generated Thought Leadership Branding Management 134

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. Don’t overlook emerging networks you’ve recently started using.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Buffer Marketing

OCTOBER 29, 2024

As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial. Engagement-heavy posts are more likely to appear at the top of your followers' feeds because Instagram wants to show users content they are most likely to interact with.

User-Generated 127

User-Generated Analytics Finance Education 127