Sprout Social

JANUARY 6, 2021

In other words, video is still very much an effective tool in a marketer’s arsenal. And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. Build brand awareness and put a stake in the ground with video content.

Video Marketing 134

Video Marketing Education Marketing Marketers 134

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Know the most critical component of video marketing.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. How the old model fails.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketing 111

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Which are the best video marketing examples to use in your strategy?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

OnPassive Marketing

OCTOBER 18, 2022

But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. How will VR affect the way businesses create and distribute video content? New Skills Required: Creating compelling VR videos requires different skills than traditional video production.

Video Marketing 82

Video Marketing Marketing Marketers New Technology 82

Hubspot Marketing

OCTOBER 28, 2024

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.

Video Marketing 113

Video Marketing User-Generated Marketing Marketers 113

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. It’s just that simple to begin a video marketing strategy. Now press record.

Video Marketing 77

Video Marketing Marketing Plan Marketing Marketers 77

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

SEPTEMBER 9, 2024

Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Image Source What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Hubspot Marketing

JULY 28, 2020

As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing. Video isn't going anywhere, but it is always expanding, changing, and evolving to fit new consumer needs and new platforms.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

MAY 10, 2017

And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take video marketing to the next level all over again. Is Interactive Video the Next Big Thing? Interactive Video In Action.

Branding 145

Branding Education Video Marketing New Technology 145

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Do they prefer different types of information (promotional versus educational) in different formats? Free trials.

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Hubspot Marketing

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JUNE 24, 2022

Some ways you could use marketing to advance that objective include: Creating and publishing content that educates your community on the state of animal welfare. Hosting a quarterly event with educational resources, foster training, and adoption opportunities. Email marketing. Event marketing. Video marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

AUGUST 7, 2019

That’s why content marketing has become a popular way for businesses to reach and engage their target audience. In addition to expanding your reach, content marketing helps your business: Educate your leads and prospects about the products and services you offer. Example of Infographic Content Marketing.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 3, 2018

In this blog, I’ll show you 6 ways you can attract more B2B leads with your video content. Explainer Videos. Explainer videos are a great way to attract and engage top-of-the-funnel (TOFU) audience. They help clarify the problem solved by your product or service and how your business can be beneficial to your customers.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Marketing Insider Group

MAY 22, 2023

To stand out in the competitive world of marketing, you must continue to apply your own unique experience to your work. 111 ChatGPT Prompts for Digital Marketing As prompt engineering becomes more and more prominent in the world of marketing, it’s important to know how to generate the results you want. Video Marketing 65.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Brands create video content for different reasons. Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. A manager has to corral the creative team.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Sprout Social

MAY 6, 2021

These videos are 15-30 seconds each with background audio, whether voiceover, music or another popular sound byte, and are incredibly digestible. They’ve created a video of someone playing with differently colored Legos in a satisfying manner. Behind-the-scenes videos. Show off products. Share tutorials.

Education 138

Education Place Product Branding 138

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 127

Branding Millennials Video Marketing B2C 127

Martech

AUGUST 26, 2024

Ecommerce across the buying process As digital natives expect to buy with much less assistance from sales reps, marketers are figuring out how to automate parts of even the most complex sales processes to serve these buyers — while at the same time reducing selling expenses and taking advantage of new tools like AI. This is a good thing.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Hubspot Marketing

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. Aside from what I’ve learned as a marketer, I can also speak on this topic from a personal standpoint. According to a recent study , millennials watch online videos for 2.4

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 145

Branding User-Generated Video Marketing Analytics 145

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? There are several frameworks you can use, including: Show what you do: Create detailed videos about your products or services. Use video to tell their story. . With over 1.9

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 30, 2015

But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. Educational, High-Value Content. Interactive Product and Demo Videos.

Thought Leadership 134

Thought Leadership Education Promotion Communications 134

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm. A pull, rather than push, strategy is referred to as inbound marketing. Create Content That Educates.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Adobe Experience Cloud Blog

MARCH 21, 2014

Note that the BlackBerry and Myspace were once dominant players in their respective markets, but they were unable to compete in the long run – this was at least partially due to their lack of complementary products and applications. Why are Partner Ecosystems Important in the Digital Marketing Landscape? Product and Industry'

Thought Leadership 134

Thought Leadership Digital Marketing Event Marketing Education 134

Hubspot Marketing

MARCH 28, 2023

Currently, the Dove Self Esteem Project curates educational materials related to body image for parents, teachers, and youth leaders, and champions original research conducted by Edelman. Elsewhere in Marketing The latest marketing news and strategy insights. Adidas and Beyonce mutually decide to end their Ivy Park partnership.

Education 128

Education Promotion Video Marketing Product 128

Search Engine Land

JUNE 14, 2024

We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take. Video: The secret weapon for brand differentiation and growth Video is a powerful medium because it leverages human-to-human connection.

Branding 99

Branding B2C Education eCommerce 99

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing?

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

Martech

JUNE 7, 2023

As 5G availability spreads and AI gains a foothold, video will continue to become an absolute necessity for all marketing. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience.

Video Marketing 125

Video Marketing Marketing Marketers Entertainment 125

Buffer Marketing

NOVEMBER 14, 2024

It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. If you’re writing an educational post, it makes sense to have a longer caption. But when you’re sharing an aesthetic product image, shorter is sweeter.

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145