Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. For this purpose, use short videos distributed as widely as possible. Cheat Sheet for Top-of-the-Funnel-Video Strategy.

Video Marketing 134

Video Marketing Thought Leadership Entertainment eBook 134

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. So … video is cheaper and easier than ever. Brand Videos.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Martech

AUGUST 26, 2024

Ecommerce across the buying process As digital natives expect to buy with much less assistance from sales reps, marketers are figuring out how to automate parts of even the most complex sales processes to serve these buyers — while at the same time reducing selling expenses and taking advantage of new tools like AI. This is a good thing.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Martech

MAY 1, 2025

From video necessity to content strategy and production value here are the YouTube ad questions B2B marketers ask most, answered. Do we have to advertise with video? Even the best one-minute video cannot close a complex B2B deal on its own. What type of video content do we need? Processing. Builds trust.

Gen Z 114

Gen Z B2C Transform Millennials 114

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Know the most critical component of video marketing.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Buffer Marketing

NOVEMBER 14, 2024

It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. If you’re writing an educational post, it makes sense to have a longer caption. But when you’re sharing an aesthetic product image, shorter is sweeter.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K “We create content that educates customers so they feel empowered to have more informed conversations with pros. For instance, they used their product features to create the State of Video live event.

SEO 101

SEO Finance User-Generated Food 101

Buffer Marketing

JANUARY 30, 2025

Setting clear, measurable goals keeps your content focused and your efforts productive. Are certain formats (videos, carousels, memes, text posts) consistently outperforming others? If short-form videos generate the most engagement, prioritize them. If educational carousels drive conversions, create more of them.

User-Generated 96

User-Generated Education Analytics Thought Leadership 96

Buffer Marketing

FEBRUARY 18, 2025

Plus, the right conference does two things at once: gives you access to top-tier education and opens doors to incredible networking opportunities. The Creator Track zeroes in on influencer marketing, content production, and brand storytelling, making it a must for anyone pushing creative boundaries.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. Can real customers offer testimonials of how your product or service helped them? Why is visual storytelling important?

Food 113

Food Energy Health Place 113

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Which are the best video marketing examples to use in your strategy?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use video for new sales.

Branding 145

Branding Entertainment Education Video Marketing 145

OnPassive Marketing

OCTOBER 18, 2022

But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. How will VR affect the way businesses create and distribute video content? New Skills Required: Creating compelling VR videos requires different skills than traditional video production.

Video Marketing 82

Video Marketing Marketing Marketers New Technology 82

OnPassive Marketing

JUNE 25, 2022

Video marketing is a popular marketing tactic that offers the potential for businesses to get exposed to more online viewers. This blog will teach you the top video marketing tips that can help your small business get ahead. What Are The Top Video Marketing Tips For Small Businesses?

Video Marketing 69

Video Marketing Entertainment Marketing Marketers 69

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. It’s just that simple to begin a video marketing strategy. Now press record.

Video Marketing 77

Video Marketing Marketing Plan Marketing Marketers 77

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Marketing Insider Group

MARCH 17, 2025

Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization. People use Google every day to find products, services, and solutions. Prioritize Video Marketing Video content dominates online engagement, and its not slowing down.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Hubspot Marketing

JULY 28, 2020

As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing. Video isn't going anywhere, but it is always expanding, changing, and evolving to fit new consumer needs and new platforms.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Duct Tape Marketing

AUGUST 30, 2024

The Real Brand Strategy Brand strategy is where we will help identify who makes an ideal customer, narrow the focus, and define the products and services the customer is looking for. Content and Advertising: Use these tools to educate and engage potential customers. It’s a tool we use to reinforce this idea of the customer journey.

Marketing Strategy 92

Marketing Strategy Customer Journey Marketing Marketers 92

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Do they prefer different types of information (promotional versus educational) in different formats? Free trials.

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Hubspot Marketing

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JUNE 24, 2022

Some ways you could use marketing to advance that objective include: Creating and publishing content that educates your community on the state of animal welfare. Hosting a quarterly event with educational resources, foster training, and adoption opportunities. Email marketing. Event marketing. Video marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

AUGUST 7, 2019

That’s why content marketing has become a popular way for businesses to reach and engage their target audience. In addition to expanding your reach, content marketing helps your business: Educate your leads and prospects about the products and services you offer. Example of Infographic Content Marketing.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Sprout Social

MAY 6, 2021

These videos are 15-30 seconds each with background audio, whether voiceover, music or another popular sound byte, and are incredibly digestible. They’ve created a video of someone playing with differently colored Legos in a satisfying manner. Behind-the-scenes videos. Show off products. Share tutorials.

Education 145

Education Place Product Branding 145

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Adobe Experience Cloud Blog

JANUARY 3, 2018

In this blog, I’ll show you 6 ways you can attract more B2B leads with your video content. Explainer Videos. Explainer videos are a great way to attract and engage top-of-the-funnel (TOFU) audience. They help clarify the problem solved by your product or service and how your business can be beneficial to your customers.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media Marketing 142

Social Media Marketing Entertainment Communications Marketing 142

Marketing Insider Group

MAY 22, 2023

To stand out in the competitive world of marketing, you must continue to apply your own unique experience to your work. 111 ChatGPT Prompts for Digital Marketing As prompt engineering becomes more and more prominent in the world of marketing, it’s important to know how to generate the results you want. Video Marketing 65.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Brands create video content for different reasons. Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. A manager has to corral the creative team.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 145

Branding User-Generated Video Marketing Analytics 145

Hubspot Marketing

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. Aside from what I’ve learned as a marketer, I can also speak on this topic from a personal standpoint. According to a recent study , millennials watch online videos for 2.4

Gen Z 145

Gen Z Millennials Finance Education 145