Sprout Social

APRIL 8, 2021

Your target audience will be made up of various businesses who would benefit from the product or service that you’re offering them. Address customer pain points : Your product or service solves a pain point for your business customers. An individual could read this and figure out their own productivity times. Example: Todoist.

Whitepaper 136

Whitepaper Content Marketing Marketing Marketers 136

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing? Therein lies the problem with regular marketing.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform 133

Transform Whitepaper Thought Leadership Customer Journey 133

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. When you outsource content production, the agency takes on these costs.

Content Marketing 136

Content Marketing Whitepaper Marketing Marketers 136

Marketing Insider Group

APRIL 4, 2023

Moreover, inbound is cheaper and more productive than outbound. You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. E-books and Whitepapers We lump these two together because they do much of the same work in similar formats. What is a whitepaper, anyway? (We

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketing 130

Hubspot Marketing

MAY 6, 2022

When it comes to PR, the goal is to educate existing audiences, such as loyal customers, stakeholders, and social media followers, about topics of interest. Here’s what it looks like in practice: You create a white paper or eBook about a new product, then repurpose this content to create multiple, shorter blog posts.

PR 125

PR Whitepaper Content Marketing eBook 125

Marketing Insider Group

SEPTEMBER 28, 2020

Can you imagine how easy your life would be if every website visitor purchased a product? For this reason, your content is essential to entertaining, educating, and converting potential customers. Now that you’ve hooked your lead, you need to continue to provide them with entertaining and educational value, so they remain interested.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Hubspot Marketing

AUGUST 11, 2022

This individual likely fits the demographics of your ideal client, also known as your buyer persona , but they are unaware of your product or in need of it. Your goal will be to consider your indirect competitors and educate them on the pros and cons. Whitepaper. This kicks off their buyer’s journey. Decision Stage.

Whitepaper 145

Whitepaper eBook Education Price 145

Adobe Experience Cloud Blog

JANUARY 3, 2018

They help clarify the problem solved by your product or service and how your business can be beneficial to your customers. The first half of the video explains the pain-point their tool solves (clearing your inbox of unnecessary subscription emails) for its potential customers and the second half shows how their product addresses it.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Marketing Insider Group

DECEMBER 17, 2020

The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why. But hiring an intern to write blog after blog about your products will likely generate little buzz.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence.

Whitepaper 124

Whitepaper Education Marketing Mix Traditional Marketing 124

Martech

FEBRUARY 16, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence.

Whitepaper 119

Whitepaper Education Marketing Mix Traditional Marketing 119

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Sprout Social

APRIL 25, 2022

After all, they have more flexibility with product demonstrations and user-generated content. The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper 135

Whitepaper B2C User-Generated Marketing 135

Martech

JANUARY 11, 2022

It can come from product reviews, message boards, blog comments, case studies, general news articles and more. Consumers perform a good amount of self-education before and during the buying cycle, often developing their own processes irrespective of the brand. Source: Hussam AlMukhtar.

Whitepaper 126

Whitepaper Transform Education Customer 126

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Go full steam ahead with content creation.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. Educational content is helpful content. Personalize, Personalize, Personalize. Show Your Appreciation.

Customer 144

Customer Whitepaper eBook Education 144

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 136

Inbound Marketing Whitepaper Real Estate Non-Profit 136

Martech

NOVEMBER 11, 2021

Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. This is someone that’s really interested in your product and services.” Elena Hoffman, Sr.

Whitepaper 124

Whitepaper User-Generated Education Product Marketing 124

Martech

MARCH 2, 2022

How do our employees manage their own productivity? Some may use the Pomodoro method to maximize productivity, while others might subscribe to the GTD (Getting Things Done) philosophy. Can we invest in staff training and educate outside stakeholders, as well?

Management 119

Management Whitepaper Marketing Marketers 119

Marketing Insider Group

SEPTEMBER 21, 2020

The next step could be: Visiting another page on your website, such as your products or services page. Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. Subscribing to your newsletter. Reading another blog article. Sharing the content on social media.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Marketing Insider Group

APRIL 18, 2023

Their goal is to raise awareness surrounding the production of CO2 emissions and inspire real reductions. Bowery’s initiative calls for effectively educating and engaging their target audience through content. Publish content that educates and engages your audience.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Martech

OCTOBER 4, 2022

“Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s EVP product and technology, at The MarTech Conference. The event host can also ask custom questions during registration.

Whitepaper 128

Whitepaper CRM Education Place 128

Marketing Insider Group

DECEMBER 14, 2020

Take a look through your calendars and see if there are any upcoming events or product launches that your audience will be interested in. If you can somehow tie in your products or solutions, you’ve got a good chance of driving some conversions. Breaking news stories and breakout trends always make great topic ideas. Source: [link].

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And, prospects will feel more comfortable asking your employees questions about your products and services. Although you might have to fork over some cash – or at least some of your products – for an influencer’s imprimatur, it’s often well worth the investment.

Branding 145

Branding Transform Whitepaper User-Generated 145

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At the bottom-of-the-funnel, we help close the sale by creating urgency and helping our prospects make the business case for purchasing our product or service. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Content Marketing Institute

OCTOBER 31, 2018

Today, we’re introducing three revolutionary products,” Steve said at the iPhone’s debut. But creating markets isn’t just related to introducing new, revolutionary products. Is it any wonder then that many marketers are doubling down on finding people who already ask for their products, services, or solutions?

Whitepaper 102

Whitepaper Education Content Marketing Market Segmentation 102

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Marketing Insider Group

MAY 3, 2021

Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. Great content leads with education and offers specific takeaways. There are takeaways, insights, and education at every turn. Your audience isn’t an expert. It’s that simple. Image: Shopify.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. The secret to successful anniversary-style emails is to make sure they’re all about celebrating the customer, not your company, product, or service.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Calvyn Lee Blog

JANUARY 24, 2023

Now that you’ve identified which accounts are researching your product, it’s time to launch your campaign. TOFU : Helpful ad content includes blog posts, educational videos, and user reviews. MOFU : Helpful content includes reports, whitepapers, and buyer’s guides. Go for a MOFU approach to drive demo requests or free trials.

Whitepaper 130

Whitepaper Education User-Generated CRM 130

Martech

FEBRUARY 12, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence.

Whitepaper 105

Whitepaper Education Marketing Mix Traditional Marketing 105

Search Engine Land

JULY 26, 2024

As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones. The way we shop online is changing The latest data from Google shows that roughly 53% of customers conduct online research before purchasing a product or service. That much is obvious.

Branding 109

Branding Whitepaper Real Estate Key Performance Indicator 109

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

Place 95

Place Whitepaper Finance eBook 95