Hubspot Marketing

MAY 13, 2024

The importance of an effective content promotion strategy can‘t be overstated, but it’s not something that you discover instantly. Finding your perfect content promotion strategy has a learning curve that every creator has to navigate: Picking up momentum with platform algorithms. Learning about your target audience. Why a year?

Promotion 125

Promotion Analytics SEO Education 125

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. We did not see the same detrimental results in the prospect version of the newsletter, where we led with non-promotional content and placed the partnership piece further down.

Whitepaper 112

Whitepaper Promotion Email Marketing Education 112

Marketing Insider Group

MARCH 3, 2025

Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Blog posts at this stage should feel informative, not promotional. Awareness content should focus on education. Overly promotional content drives people away.

Content Marketing 102

Content Marketing Education Marketing Marketers 102

Sprout Social

FEBRUARY 12, 2024

As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must. Our Social Media Benchmarks Report for Higher Education shows 68% of high school students use social channels to research schools.

Education 122

Education Food Branding Management 122

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab? McKenna said.

Email Marketing 113

Email Marketing Copywriting User-Generated Promotion 113

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Promote it on your blog. Here’s a quick overview of our 20 tips: 1.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Hubspot Marketing

SEPTEMBER 9, 2024

There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. They also turn to it for entertainment, education, and socializing. 45% of millennials also get their daily news from social media and over 60% their financial education. Aim to educate millennial audiences on social media.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Dig deeper: The new frontier of visual content: A marketers guide to AI Creating social media posts Now that you have a finished blog post and an image for the blog post, its time to promote it on social media.

Transform 123

Transform Analytics User-Generated Education 123

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Educational resources such as quick-start guides or how-to videos. Time-sensitive promotional offers. Test varied re-engagement strategies: Discounts and special promotions for incentive-driven customers.

Non-Profit 106

Non-Profit User-Generated Shipping eCommerce 106

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. Instead, see how you can capitalize on the traffic you're already getting for its promotion.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Sprout Social

JANUARY 22, 2025

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy 123

Marketing Strategy Content Marketing Thought Leadership Marketing 123

Sprout Social

SEPTEMBER 26, 2024

Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively. If you’re seeing a 2% engagement rate in higher education, this is slightly lower than the industry average of 2.43%. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 119

User-Generated Food Analytics Promotion 119

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion. Instead of pushing promotional messages, influencers integrate products into their usual content.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Litmus

OCTOBER 17, 2024

They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. Loyalty programs: emails that promote exclusive rewards and benefits for returning customers, encouraging them to participate in loyalty programs.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

JULY 12, 2024

This makes it a great channel for networking communities — like professional organizations and advisory committees — that promote collaboration. Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g., LinkedIn is one of the largest professional networks that exists. candle making).

Branding 111

Branding User-Generated Millennials Education 111

Martech

AUGUST 15, 2024

Marketing provides content that educates and equips teams with key talking points to drive client conversations. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.” And creates unforgettable experiences that leave a lasting impression.”

Finance 116

Finance Customer loyalty Entertainment Price 116

Aspiration Marketing

APRIL 6, 2023

Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation.

Entertainment 246

Entertainment Education Promotion Branding 246

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences. Reddit is… interesting.

Marketing 96

Marketing Marketers Promotion User-Generated 96

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. They also promote a stronger sense of belonging and relatability. Dont be afraid to self-promote. Be adaptable. Part of mastering social media is experimenting across platforms.

Gen Z 102

Gen Z User-Generated eCommerce Promotion 102

The LeadG2 Blog

JULY 23, 2024

Not only is it one of the most popular ways to consume educational or entertaining audio content, but the number of Americans who listen to podcasts has substantially increased over the last decade. Recently, HubSpot added new features to its software to make it easier for users to create, manage, and promote podcasts!

Entertainment 101

Entertainment Education Promotion Management 101

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? Psst: Need help getting started?

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Litmus

NOVEMBER 20, 2024

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. What does content marketing include? Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Look at its business-facing promotions. How does this system promote transparency? MAC evaluates platforms, advocates for regulation and educates users about digital manipulation.

Retail 112

Retail Energy Health Promotion 112

Hubspot Marketing

OCTOBER 29, 2024

Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. Image Source Strategy #3: Educational Content I heard from a lot of experts that educational, hyper-relevant content is essential for any B2B ecommerce marketing strategy.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly. Avoid buying fake followers 2.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

SocialPilot

OCTOBER 20, 2024

While creating a persona, I collect these details about my client’s target audience: Age Gender Location Occupation Annual income Education level Also, add details such as their interests, what content your audience loves to consume (e.g., Over 200 million businesses are promoting their products and services on Instagram.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Hootsuite

FEBRUARY 27, 2025

users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated. Heres how to increase your YouTube subscribers and promote your YouTube channel. Source: Statista 10. YouTube U.S. There are 65.3

Gen Z 96

Gen Z User-Generated Marketing Marketers 96

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper User-Generated 78

Martech

OCTOBER 29, 2024

Embrace AI literacy Start with education. Build an AI-powered culture Establish an AI council or task force to guide strategy, promote cross-functional collaboration and celebrate quick wins. Below are steps marketing organizations can take to prepare for the marketing AI meteor. Explore courses, webinars and local AI meetups.

Native Marketing 112

Native Marketing Communications New Technology Education 112

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. Miscellaneous expenses: This includes social media giveaways, contests, and other promotions that hold monetary value or require additional resources.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Martech

JULY 29, 2024

More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers.

Transform 137

Transform Branding CMO Education 137

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Content marketing: Educates and inspires at every stage with valuable content.

Management 95

Management Marketing Marketers CRM 95

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Web push notifications : Implement web push notifications to alert users about new content, promotions and updates, driving them back to your site.

Transform 124

Transform Whitepaper Thought Leadership Customer Journey 124

SmartBrief - Marketing

AUGUST 13, 2024

By educating marketers, agencies, media companies and businesses about the value of interactive advertising, the IAB aims to promote the growth of the interactive advertising marketplace. SmartBrief editors curate a list of daily news from Adweek, eMarketer and other leading sources.

Market Trends 104

Market Trends Advertising Advertisers Digital Marketing 104