Set Up

OCTOBER 3, 2023

The latest in our industry blog interview series is a look at the Higher Education industry landscape. This particular topic interested us because Higher Education is loaded with changes - political, technological, and more. What innovative changes are happening in the Higher Education space?

Education 59

Education Promotion Advertising Advertisers 59

Search Engine Land

NOVEMBER 16, 2022

” It’s OK, I’m here to educate you. Except for the part where you have to learn a dozen different brands and educate yourself on internal lingo terms like “BU” and “QBR.” It is all about setting the initiative that SEO is a part of a wider movement – promoting it across the company and different marketing channels.

Education 88

Education SEO Management Promotion 88

Search Engine Land

DECEMBER 11, 2023

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96

Rock Content

MAY 23, 2023

Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact with their consumers through Facebook. According to the company, it will be easier for consumers to take advantage of discounts on a first purchase, and promotions offered by brands. What are promotional ads?

Promotion 98

Promotion Customer User-Generated Education 98

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? 5 steps to promote your business on social media. Don’t hide behind boring promotional content. The rumors are true.).

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 112

Education Gen Z Millennials Promotion 112

Many Chat

APRIL 17, 2023

Try a mystery gift promotion, “12 days of” giveaway, or viral gamification giveaway. The post 5 little-known ways to use Instagram to promote your eCommerce brand <strong>?</strong> via chat app, text) than one that I cannot.” Get started with Manychat for free! </strong> appeared first on Manychat Blog.

eCommerce 98

eCommerce Promotion Branding User-Generated 98

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 110

Promotion Health Education Finance 110

verse.ai

DECEMBER 29, 2019

If you're trying to promote yourself to the world and grow your business, you have no choice but to market to audiences on mobile devices. from Why SMS is best for Higher Education Marketing Your customers are mobile-- this is the way the world is, as mobile usage is now surpassing that of at-home internet access worldwide. [.]

Education 52

Education Marketing Marketers Promotion 52

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 106

Education Marketing Strategy Branding Energy 106

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. If you were an early adopter of inbound marketing , you might have spent 80% of your time creating content and 20% of your time promoting it. Here are four ways you can promote your content to increase engagement: 1. There’s just one problem….

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Hootsuite

OCTOBER 24, 2024

He added that although several TV and media brands promote things like voter registration, they’re “keeping it very broad.” Patagonia is well-known for championing sustainability causes, so its posts promoting voter education on that topic will seem genuine to its followers. Definitely not. Provide that and be that distraction.”

Non-Profit 99

Non-Profit Education Promotion Entertainment 99

Adobe Experience Cloud Blog

DECEMBER 4, 2015

Marketers can learn about a lot more than just textbook knowledge from higher education. For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed. Rise of digital education. And that’s true for all marketers.

Education 91

Education Thought Leadership Non-Profit Transform 91

Aspiration Marketing

APRIL 6, 2023

Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation.

Entertainment 205

Entertainment Education Promotion Branding 205

Martech

OCTOBER 11, 2024

Dig deeper: The 4 types of content buyers want And then comes the distribution… Like a lot of software vendors that have reports, surveys and data to promote, HockeyStack found a partner to help spread the word. The world of sponsored posts and paid promotion on and off social media is murky.

User-Generated 117

User-Generated Promotion Marketing Marketers 117

Martech

SEPTEMBER 12, 2024

Creative optimization helps serve the right messages or promotions to the right segment of customers, but it’s not yet a fully personalized message speaking to a specific customer. Whether customers are using the app in-store or remotely, they are educating themselves about products, and so are the agents who work for L’Occitane.

Customer 123

Customer Branding Transform Retail 123

Sprout Social

MAY 4, 2020

Here’s what you need to do as you plan your digital event and promote it on social. Tie promotion of your event into other comms and big initiatives you have coming up. This post Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events originally appeared on Sprout Social.

Promotion 89

Promotion Thought Leadership B2C CMO 89

Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps are product, price, place, and promotion. Promotion: The communication tactics used to drive awareness and sales. Competitors may offer consulting or done-for-you services but lack a public-facing educational component. For example, Life Marketing may segment promotions across platforms.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Calvyn Lee Blog

NOVEMBER 12, 2022

As for the Credit Cards offers, which are very popular among Brazilians, please mind that to make your ads relevant, you should only promote their local banks, like Santander and Banco do Brasil. As for Finance, focus on educational apps that help users grasp the principles of successful trading. Sweepstakes.

Affiliate Marketing 246

Affiliate Marketing Finance Marketing Marketers 246

SmartBrief - Marketing

AUGUST 23, 2024

Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum. Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage.

Health 95

Health Millennials Transform Retail 95

Martech

JUNE 12, 2024

Partner with your data and marketing ops, account management and customer service teams to identify the right place in the customer lifecycle to promote each. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps. Services 1.

Customer 116

Customer Education Customer Acquisition User-Generated 116

The LeadG2 Blog

JULY 23, 2024

Not only is it one of the most popular ways to consume educational or entertaining audio content, but the number of Americans who listen to podcasts has substantially increased over the last decade. Recently, HubSpot added new features to its software to make it easier for users to create, manage, and promote podcasts!

Entertainment 92

Entertainment Education Promotion Management 92

Martech

OCTOBER 11, 2023

This includes email newsletters and other promotional emails, video streaming services and social media. Here’s a breakdown of the top channels that marketers are demanding more of: Video (64%) Connected TV (CTV)/streaming services (57%) Off-site media (56%) Email-based newsletters, promotions and receipts (54%) Bumps in the road.

Marketing Plan 120

Marketing Plan Retail Education Advertisers 120

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. Execution and Collaboration With its unique promotional style and authentic ideas for influencer collaboration, Salesforce wishes to leave a lasting impact and convert many into Trailblazers.

Influencer Marketing 105

Influencer Marketing User-Generated Education Marketing 105

Buffer Marketing

OCTOBER 9, 2024

Building a company in a new category that requires a lot of education while also trying to do so sustainably adds significant runway.   Providing investment education In addition to educating people about the company and compelling investment opportunity, we also had to do a lot of education on small-scale angel investing.

Health 85

Health Finance Education Food 85

Martech

OCTOBER 29, 2024

Embrace AI literacy Start with education. Build an AI-powered culture Establish an AI council or task force to guide strategy, promote cross-functional collaboration and celebrate quick wins. Below are steps marketing organizations can take to prepare for the marketing AI meteor. Explore courses, webinars and local AI meetups.

Native Marketing 115

Native Marketing Communications New Technology Education 115

Search Engine Land

SEPTEMBER 27, 2023

However, brands should carefully weigh ad placement decisions, and consider whether they wish to have their products or services promoted alongside content discussing controversial issues – even if it doesn’t go into graphic detail. What else is changing? ” Get the daily newsletter search marketers rely on.

Education 103

Education Advertisers Advertising Promotion 103

AWeber

JUNE 18, 2024

Promotional emails 5. Inspiration/educational emails 1. Promotional emails Promotional emails are one-off emails or broadcasts sent to an audience of prospects or previous customers. These types of marketing emails aim to promote a product, service, or limited-time sale. Welcome emails 3. Nurture emails 4.

Thought Leadership 93

Thought Leadership Marketing Marketers Promotion 93

Hubspot Marketing

AUGUST 12, 2022

Green marketing focuses on strategies that promote environmental awareness and protection. As a brand, you have to promote something that’s bigger than your products and services and transcends any particular industry. Education is one way to build loyalty with your audience early on. Sustainable Marketing.

Gen Z 144

Gen Z Education Marketing Marketers 144

Marketing Insider Group

APRIL 13, 2023

Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps of Marketing and Their Modern Challenges Marketing professor Jerome McCarthy defined a “marketing mix” in 1960 with the 4 Ps of marketing: product, price, place, and promotion.

Marketing Mix 138

Marketing Mix Price Finance Promotion 138

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences. Reddit is… interesting.

Marketing 75

Marketing Marketers Promotion User-Generated 75

Martech

JULY 9, 2024

Promote new models of workforce education Don’t use the old models of workforce education, sending employees to 2-5 day training events. Younger people, in particular, respond better to just-in-time, just-enough education. Think do-it-yourself (DIY) education on YouTube. Explicitly addressing resistance to change.

Transform 101

Transform Education Marketing Marketers 101

Marketing Insider Group

MAY 16, 2023

The only way we can educate large language models about our work is by creating something called content mass with high quality content. When you’re a notable content creator and dedicated to educating your audience consistently, large language models are going to pay attention. Pick Your Poison Is AI taking over SEO?

SEO 105

SEO PR Thought Leadership Education 105

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

Transform 114

Transform Entertainment Fashion Education 114

Marketing Insider Group

DECEMBER 18, 2023

This means you must adapt your marketing campaigns around the products that they promote. You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. Even when you’ve crafted a good strategy, you can’t leave it on auto-pilot.

Marketing Strategy 100

Marketing Strategy Product User-Generated Marketing 100

Marketing Insider Group

MARCH 9, 2015

We can help educate our audiences. I pointed out that the brands that succeed are the ones who put their customers ahead of the natural desire for the business to promote itself. Check out the discussion on video here: And the second part here: The post CMO Disruption: Marketing Is More Than Just Promotion!!!

CMO 81

CMO Promotion Marketing Marketers 81

Welcome Software

SEPTEMBER 17, 2024

Imagine a world where your bank's website and mobile app are not just tools for managing accounts, but vibrant educational platforms that empower customers with the financial knowledge they need to thrive. This highlights a pressing need for banks to actively engage in financial education.

Transform 52

Transform Customer Education Finance 52