Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. For marketers, the most significant change will be the replacement of preheaders with AI-generated summaries. Instead, Apple’s AI will generate summaries based on the email content. McKenna said.

Email Marketing 115

Email Marketing Copywriting User-Generated Promotion 115

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Feature customer testimonials or user-generated content. Time-sensitive promotional offers.

Non-Profit 108

Non-Profit User-Generated Shipping eCommerce 108

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively.

User-Generated 121

User-Generated Food Analytics Promotion 121

Hubspot Marketing

NOVEMBER 6, 2023

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

User-Generated 128

User-Generated Shoppers Manufacturing Promotion 128

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform 125

Transform Analytics User-Generated Education 125

Sprout Social

JANUARY 22, 2025

Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Its also an opportunity to build business relationships and grow your team.

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketers 126

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

JULY 12, 2024

Plus, I get all the best advice from users who enjoy the platform as much as I do. While conversations are generally led by the community members, brands can encourage engagement through user-generated campaigns and targeted conversation starters. This community is easy to join. SaaS, internet providers, DIY, etc.)

Branding 113

Branding User-Generated Millennials Education 113

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Sixty-four percent of marketers have worked with micro-influencers in the last year, and 47% say this group generated the most marketing success. Dont be afraid to self-promote.

Gen Z 107

Gen Z User-Generated eCommerce Promotion 107

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Table of Contents What is education marketing?

Education 121

Education eBook Gen Z Marketers 121

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. The primary purpose of marketing is sales.

SEO 132

SEO Gen Z Finance Transform 132

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Transform Marketers 130

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Overly scripted promotions feel forced and lose credibility.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing? Psst: Need help getting started?

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. Encourage user-generated content (UGC): More on that shortly.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. Users are migrating searches to platforms where first-hand experience is more obvious.

User-Generated 105

User-Generated SEO Education Promotion 105

Litmus

NOVEMBER 20, 2024

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. appeared first on Litmus.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 96

Gen Z User-Generated Marketers Marketing 96

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Reddit is… interesting.

Marketers 96

Marketers Marketing Promotion User-Generated 96

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Hubspot Marketing

MAY 26, 2023

In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hubspot Marketing

NOVEMBER 15, 2024

Inform and educate potential customers. Direct sales conversations and promotions. The uniform brand presence a la Apple can help you generate more revenue. For instance, user- or employee-generated content can be especially valuable in providing the authenticity customers crave. Central to these needs?

CMO 127

CMO Traditional Marketing Communications Marketers 127

Buffer Marketing

JANUARY 30, 2025

If short-form videos generate the most engagement, prioritize them. If educational carousels drive conversions, create more of them. Design graphics or templates for upcoming promotions. Try AI tools for: Content ideas: Generate post topics, video scripts, or social media captions.

User-Generated 102

User-Generated Education Analytics Thought Leadership 102

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Content communities allow users to share online multimedia materials.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Vertical Response

AUGUST 5, 2024

Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. Understanding Content Monetization In the digital age, content monetization has become a cornerstone for creators aiming to generate income from their work.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Hubspot Marketing

NOVEMBER 20, 2024

Every piece of content has a workflow that includes planning, research, writing, editing, staging, promotion, and analyzing. Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]. This is how they “learn.” Shift to an active voice.

User-Generated 138

User-Generated Thought Leadership Branding Management 138

Search Engine Land

AUGUST 1, 2024

mobile users use voice search every day. Python While SQL for SEOs is most closely related to data analysis within Google Analytics or your data lake, you can deputize Python to do any number of things, including, but not limited to: Identifying user intent. You need to carefully explore how to increase your visibility in ChatGPT.

SEO 98

SEO PR User-Generated Education 98

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. Then, create tailored email sequences for each stage like elcome series for new sign-ups or upgrade campaigns for power users on basic plans.

Health 93

Health Customer Journey User-Generated Marketers 93

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. If you’re writing an educational post, it makes sense to have a longer caption. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post. At a glance: 13 ways to get more followers on Instagram 1. Use relevant hashtags 9.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Content marketing: Educates and inspires at every stage with valuable content.

Management 95

Management Marketers Marketing CRM 95

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. They outline their solutions for healthcare, education, finance, and more. B2B ecommerce is a thriving industry.

eCommerce 128

eCommerce B2C Manufacturing Retail 128

Backlinko

DECEMBER 6, 2024

He generates most of his websites traffic with SEO and YouTube content. Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience.

Customer Journey 86

Customer Journey User-Generated Marketers Marketing 86

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals.

Direct Mail 126

Direct Mail Marketers Marketing Email Marketing 126

Buffer Marketing

AUGUST 28, 2024

Think user generated content (UGC) , memes, and polls. This can mean trending content that’s related to time-sensitive news or memes and educational content like how-to videos. What I also love is their content strategy isn’t marketing to relevant users directly. Few videos mention their products.

Entertainment 100

Entertainment Education User-Generated SEO 100