Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. After all, they likely get bombarded with messages asking them to share content.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. What you’ll learn.

Video Marketing 96

Video Marketing Entertainment Education Advertisers 96

Buffer Marketing

JANUARY 30, 2025

Are certain formats (videos, carousels, memes, text posts) consistently outperforming others? If short-form videos generate the most engagement, prioritize them. If educational carousels drive conversions, create more of them. Film multiple short-form videos in a single session. But that is the exception, not the rule.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Which are the best video marketing examples to use in your strategy?

Video Marketing 85

Video Marketing Education Marketers Marketing 85

OnPassive Marketing

JUNE 25, 2022

Video marketing is a popular marketing tactic that offers the potential for businesses to get exposed to more online viewers. This blog will teach you the top video marketing tips that can help your small business get ahead. What Are The Top Video Marketing Tips For Small Businesses?

Video Marketing 69

Video Marketing Entertainment Marketers Marketing 69

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketers Marketing Retail 87

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Hosting a quarterly event with educational resources, foster training, and adoption opportunities. Key messages simplify your marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Marketing Insider Group

MAY 22, 2023

Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Draft a script for a web series that educates viewers about [topic]. Write an email newsletter that provides exclusive content and promotions to subscribers. Digital Marketing Analytics 23. SEO Video Source: Popupsmart 44.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Do they prefer different types of information (promotional versus educational) in different formats?

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Example of Podcast Content Marketing.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Hubspot Marketing

JULY 28, 2020

Now, with video being accessible on every major social media network, they are learning to rely more heavily on this type of content in their research phase. While brands are seeing higher engagement than ever from video marketing , consumers increasingly expect to see this type of content from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

SocialPilot

MARCH 9, 2025

Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge. Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. How to Use Video Marketing?

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Hubspot Marketing

MARCH 28, 2023

The filter has been used in over 30 million videos to date. As Bold Glamour gained popularity it was widely criticized by TikTok users for promoting unrealistic beauty standards, especially for young people. This campaign isn’t Dove’s first stance taken against imagery promoting unrealistic beauty standards.

Education 126

Education Promotion Video Marketing Product 126

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 125

Branding Millennials Video Marketing B2C 125

Hubspot Marketing

JANUARY 5, 2021

Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads. More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Think how-to’s, DIYs, and explainer videos. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Adobe Experience Cloud Blog

MARCH 15, 2019

Promote with #Hashtags. Twitter owes much of its success to its innovation of hashtags, so use them with video tweets. Say you’re trying to promote a new fitness product to Twitter’s fitness community with a video. Try not to exceed more than 10 hashtags across your Twitter video marketing strategy, though.

Advertisers 134

Advertisers Advertising Thought Leadership Education 134

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? Video Marketing.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Sprout Social

MARCH 2, 2023

And that’s why live streaming is becoming more common in B2B marketing. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. We get it, many B2B marketers are totally new to the streaming world and what it entails. Educational webinars are likewise a safe bet.

Education 130

Education Promotion Food Analytics 130

Adobe Experience Cloud Blog

OCTOBER 30, 2015

But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. Educational, High-Value Content.

Thought Leadership 134

Thought Leadership Education Promotion Communications 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Sprout Social

MAY 6, 2021

These videos are 15-30 seconds each with background audio, whether voiceover, music or another popular sound byte, and are incredibly digestible. You want your Instagram Reels strategy to consist of several different types of videos, but sharing tutorials every few Reels is a great way to create an educational presence.

Education 145

Education Place Product Branding 145

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Hubspot Marketing

DECEMBER 11, 2019

While they both care about their finances and invest in things that can improve their careers -- like higher education. According to a recent study , millennials watch online videos for 2.4 This mirrors the fact that video usage is growing quickly amongst both generations. hours per day while Gen Z averages 3.4 Branded Content.

Gen Z 145

Gen Z Millennials Finance Education 145

Adams & Knight Marketing

JUNE 3, 2020

In total, the agency’s winning video marketing work includes six Silver Awards and four Bronze Awards on behalf of its clients in financial services, healthcare, and travel/leisure. ” It also earned Bronze in Branded Content: Videography/Cinematography for “ RiMaConn Relay.”

Health 100

Health Education Video Marketing Digital Marketing 100

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses.

Social Media Marketing 134

Social Media Marketing Entertainment Communications Marketers 134

Marketing Insider Group

JUNE 16, 2020

So the questions I want to answer today: Where should we post our video content marketing ? How to promote my Youtube videos ? How to promote videos on LinkedIn ? Web pages with video are favored in search engine results, so you want to add more video to your site. But Why Video?

Content Marketing 141

Content Marketing Entertainment Marketers Marketing 141

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 145

Branding User-Generated Video Marketing Analytics 145

Scoop.it!

JANUARY 26, 2023

You should not only publish testimonials on your website and promote them on all your customer touchpoints, but also make sure you have stellar reviews on all third-party platforms, like Google reviews and Yelp. Source That’s why you should take a different route from your competitors and emphasize educational formats in your BoFU strategy.

Education 111

Education Communications Promotion User-Generated 111

TechWyse

FEBRUARY 15, 2022

How to Use Video Marketing to Promote New Products. Video marketing can be a great way to introduce your audience to new products, as they are both attention-grabbing and engaging. They also provide your brand with the chance to educate and make an emotional connection through storytelling. Wrapping Up.

Video Marketing 52

Video Marketing SEO User-Generated Marketers 52

Adobe Experience Cloud Blog

MARCH 21, 2014

To help marketers with these increased capabilities and responsibilities, the sheer number of digital marketing applications is growing. Emerging categories like big data, mobile marketing, video marketing, and content marketing are empowering marketers to do more. Promote your partnership.

Thought Leadership 134

Thought Leadership Digital Marketing Event Marketing Education 134

Sprout Social

FEBRUARY 21, 2022

Be sure to add captions and text in TikTok’s editor—the more native a video feels to a platform, the better it tends to perform. Pro tip: Beware of sharing your TikTok as a Reel —Instagram won’t promote Reels that have the TikTok watermark on them. Share your video to Facebook. Create ads on your social media channels.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145