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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

We also see an increased need for shopper marketing rising from 5% to 15%. For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont.

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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

availability for this important consumer group Craft holiday campaigns and messaging to authentically and powerfully connect with Black communities Tailor shopper marketing initiatives to better match the shopping habits, rhythms, and needs of Black communities 3.

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Which Agency Services Are Clients Using the Most?

Set Up

Whether it’s a comedic or educational video, having an audio and visual element allows viewers to customize their experience. On the other end of the spectrum, Clients are not looking for help in Multicultural or Shopper Marketing. Are you working with a marketing agency that fits your needs?

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