Marketing Insider Group

JANUARY 20, 2025

Goals of Organic Social Media Marketing Organic social media marketing serves a universal purposebuilding relationships and delivering valuebut the goals for B2C and B2B brands take distinctly different paths. This includes whitepapers, webinars, and case studies delivered in an educational, expert tone.

B2C 59

B2C Social Media Marketing Transform Whitepaper 59

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketers Marketing Education 141

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Businesses Grow

MARCH 6, 2023

wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. Is it really marketing?

Social Media Marketing 145

Social Media Marketing Marketers Marketing Entertainment 145

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

Social Media Marketing 128

Social Media Marketing CMO Finance Health 128

SocialPilot

MARCH 9, 2025

Branding Aesthetics: Establish a professional presence and ensure that your logo, colors, fonts, and other aesthetics are consistent across all social media platforms. Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge.

Real Estate 43

Real Estate Social Media Marketing Marketing Strategy Transform 43

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated 131

User-Generated Social Media Marketing Marketers Marketing 131

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. Anyone who keeps learning stays young.”

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 92

B2C Social Media Marketing User-Generated Entertainment 92

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 122

Social Media Marketing User-Generated Education Customer 122

Martech

APRIL 19, 2024

But B2B prospects often need a great deal of education because of the cost and complexity of the purchases and because they’re not making the decisions alone. If re-marketing isn’t getting too much success, I don’t recommend testing it too much,” she said. Email: Business email address Sign up now Processing.

Social Media Marketing 128

Social Media Marketing B2C Whitepaper Marketers 128

Lynton Web

FEBRUARY 21, 2024

Social media is also a great way to build brand awareness, boost website traffic, and educate your audience. How to Use HubSpot for Social Media Marketing HubSpot makes posting to your social media channels easy. To find it, click on Marketing in your main navigation bar, and then click Social.

Social Media Marketing 102

Social Media Marketing Marketers Marketing Thought Leadership 102

Businesses Grow

SEPTEMBER 30, 2024

And I’d like you to consider this alternative thinking as a possible competitive advantage … Marketing lemmings The biggest problem with marketing, and especially social media marketing, is that “best practices” are so well known and so easily absorbed. And I was a big rule-follower.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Education 112

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. Try it free today.

Non-Profit 105

Non-Profit Education Analytics Thought Leadership 105

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Marketing Insider Group

JANUARY 14, 2025

Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers. Common ways to segment your audience include: Demographics: This option includes basic information like age, gender, location, income level, and education.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

Sprout Social

JULY 23, 2024

Having a culture with social at the forefront is the most important factor in determining whether a company will use social to its full potential, regardless of industry. Of our 30,000+ customers, even leaders in transportation , government , higher education , and healthcare find success when adopting a companywide approach to social.

Management 121

Management Social Media Marketing Education Branding 121

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 123

Social Media Marketing Place Education Energy 123

Hootsuite

JANUARY 15, 2025

More than 67 million companies are listed on LinkedIn Similarly, LinkedIn users can also find educational opportunities by searching through the platforms directory of more than 136,000 schools. 1 Social Media Tool Create. Those with less education or without a high school degree make up only 12% of the platform.

User-Generated 111

User-Generated Education Real Estate Transform 111

Martech

JANUARY 13, 2025

Fixing the disconnect Here are some actionable steps that can help reconcile these competing priorities and ensure a more cohesive digital ecosystem: Unified standards across channels : Establish baseline privacy and content moderation standards across digital marketing channels.

Law 130

Law User-Generated Email Marketing Education 130

Buffer Marketing

JANUARY 20, 2025

With all that information, Instagram makes a series of “educated guesses” about how likely a user is to interact with a post, Mosseri says.  This is pretty straightforward, and ties in with some of the above points — whether or not the user has engaged with this poster before, and how.

User-Generated 127

User-Generated Social Media Marketing Analytics Fashion 127

SocialPilot

JANUARY 27, 2025

If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products. Balance your posts between promotional, educational, and conversational content. Tip To get a quick headstart and leave the worries of creating a template, you can use our Social media calendar template.

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Hubspot Marketing

JULY 22, 2024

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. Marketing Channels Your marketing plan should also include a list of your marketing channels. This helps me write targeted, effective descriptions of my strategies.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).

Education 119

Education Advertising Advertisers Price 119

Buffer Marketing

SEPTEMBER 11, 2024

“I’ve found sharing a behind-the-scenes glimpse into how we do marketing at Buffer has resonated with LinkedIn users,” says Director of Growth Marketing Simon Heaton. “I love educating others on how to succeed in their marketing efforts, especially by sharing real-life examples from our work at Buffer.”

Entertainment 126

Entertainment Education Communications Branding 126

Hootsuite

OCTOBER 18, 2024

Hootsuite Listening builds the world’s best social listening capabilities right into your Hootsuite dashboard , allowing you to discover content trends, what people are saying about you, and what your competitors are doing—automatically scanning over 2 billion sources every month, including Reddit! Try Hootsuite free today.

Marketers 97

Marketers Marketing Promotion User-Generated 97

Hootsuite

NOVEMBER 21, 2024

For educational, pain point-focused content, long form can deliver better results,” she explains. Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop. Source: @westpointcycles The takeaway? Try it free today.

Social Media Marketing 121

Social Media Marketing Communications Entertainment Analytics 121

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Dig deeper: What is social media marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

DECEMBER 12, 2024

Review and scale your social media strategy. Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools. Source It offers video-based, on-demand courses, tutorials, and certifications. Why is this great digital content? What can you do?

Tentpole 106

Tentpole Gen Z Thought Leadership User-Generated 106

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. It’s a win-win.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Hubspot Marketing

DECEMBER 4, 2024

That feedback loop can inform other aspects of your marketing and content strategies. Focus on educational content. We decided to focus more on stories about social media marketing than national TV ad campaigns, for example. Stick to a regular publishing schedule. It’s just too expensive for our target customer.”

Education 94

Education Logistics Promotion Advertisers 94

Hootsuite

FEBRUARY 27, 2025

users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated. Get scheduling, promotion and marketing tools all in one place for your entire team. Source: Statista 10. YouTube U.S.

Gen Z 99

Gen Z User-Generated Marketers Marketing 99

Businesses Grow

AUGUST 12, 2024

Nearly all marketing is dull, especially social media marketing. I recently tuned into a panel called The Future of Creativity in Social Media Marketing, and here were the recommendations: short-form videos, infographics, and (drum roll, please) using hashtags. Is that the best we’ve got folks?

B2C 71

B2C Social Media Marketing Marketers Marketing 71