Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. landscape).

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Buffer Marketing

JANUARY 30, 2025

Are certain formats (videos, carousels, memes, text posts) consistently outperforming others? If short-form videos generate the most engagement, prioritize them. If educational carousels drive conversions, create more of them. As Gigi Robinson , creator economy educator and speaker, said, “Some people blow up.

User-Generated 96

User-Generated Education Analytics Thought Leadership 96

Marketing Insider Group

MARCH 17, 2025

Prioritize Video Marketing Video content dominates online engagement, and its not slowing down. Whether its short-form content on TikTok and Instagram Reels or long-form educational videos on YouTube, people prefer visual content over text.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Social Media Marketing. Video Marketing. Voice Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

MAY 26, 2022

This will allow marketers to manage TikTok alongside efforts on all other social media platforms in one place. Read next: Ultimate guide to social media marketing. Marketers will also be able to moderate and engage with comments in real-time. Educational resources. Processing.Please wait.

Social Media Marketing 118

Social Media Marketing Marketing Marketers Education 118

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Hubspot Marketing

JUNE 24, 2022

Some ways you could use marketing to advance that objective include: Creating and publishing content that educates your community on the state of animal welfare. Posting on social media about your organization and the animals you have for adoption. Email marketing. Event marketing. Video marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Blog Content Marketing.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

SocialPilot

FEBRUARY 9, 2024

Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

FEBRUARY 21, 2022

Create ads on your social media channels. Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. It’s time to accelerate into the future of social. — Sprout Social (@SproutSocial) June 15, 2021.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing is best for: Lead generation. Email Marketing. Email marketing is best for: Lead generation. Social Media Marketing (SMM). Social media is where you can have one-on-one conversations with people. Social media marketing is best for: Relationship building.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Hubspot Marketing

DECEMBER 11, 2019

While they both care about their finances and invest in things that can improve their careers -- like higher education. According to a recent study , millennials watch online videos for 2.4 Meanwhile, both generations are thought to spend hours per day on social media. hours per day while Gen Z averages 3.4

Gen Z 145

Gen Z Millennials Finance Education 145

Digital Marketer

JULY 11, 2023

Here are a few key elements of viral videos: They tell a story They aren’t promotional They connect with the emotions of your audience They are relevant They make people laugh How to Create Viral Short Videos for Social Media Step by Step Follow these simple techniques to create short-form videos that generate more views in a shorter period.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Because it does !

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Hubspot Marketing

FEBRUARY 6, 2024

The video also features authentic quotes from Edge, giving viewers a small glimpse into the performer behind the iconic wrestler. This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media.

Gen Z 128

Gen Z Entertainment Education Social Media Marketing 128

Adobe Experience Cloud Blog

MARCH 15, 2019

Try not to exceed more than 10 hashtags across your Twitter video marketing strategy, though. Get Outside the Marketing Bubble. Audiences on social media love authenticity. Start with the obvious—#fitness, #fit, #training—and determine which ones resonate the most with your target audience.

Advertising 134

Advertising Advertisers Thought Leadership Education 134

Neil Patel

FEBRUARY 3, 2023

With people watching an average of 19 hours of online video per week , it makes sense why more marketers are including video in their strategy and willing to spend more on it. Leveraging social media marketing with video will be one of the big-deal SEO trends for 2023.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. Simplilearn’s Digital Marketing Specialist. The following is an in-depth look at each educational resource based on rank: 1. Purdue Digital Marketing Training.

Digital Marketing 116

Digital Marketing Analytics Marketing Marketers 116

Hootsuite

APRIL 8, 2021

Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. Ready to get on board yet?

Transform 145

Transform Promotion User-Generated Management 145

Lynton Web

MAY 8, 2025

Video Marketing Video content creates powerful emotional connections that static text simply cannot match. Virtual program samplers give prospects an immersive taste of programming through 360 video experiences that showcase energy and atmosphere.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Scoop.it!

APRIL 12, 2022

You can write newsletters , create podcasts, share videos, and write educational threads on Twitter and LinkedIn breaking down concepts and strategies that people can use to grow their business. When performing an audience analysis, there are different kinds of data you’ll need to collect about your target market.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Hootsuite

MAY 25, 2023

More and more Realtors agree that social media is a more powerful tool for marketing than blogs, and 53% agree that video marketing on social is more important than a website. Probably a great time saver, too, if you’re using tools like social media management dashboards or caption generators.)

Real Estate 112

Real Estate User-Generated Inbound Marketing Social Media Marketing 112

Sprout Social

MAY 18, 2016

The initial focus is on lead generation instead of education. It’s all about educating your prospects first by showing them there is a challenge that exists and then you explain how your product can solve that problem. Leverage Video Marketing. Demand generation is the inverse of that. Create a Product Need.

Whitepaper 110

Whitepaper User-Generated eBook Partner Marketing 110

Sachs Marketing Group

DECEMBER 1, 2023

PPC can also be used to test different marketing messages and strategies, providing valuable insights that can be applied to other areas of your marketing efforts. Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Adobe Experience Cloud Blog

AUGUST 21, 2018

Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your content marketing is working? 74% of social media marketers use visual assets , and this figure is only going to increase.

Thought Leadership 112

Thought Leadership Advertisers Advertising Entertainment 112

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Hootsuite

MAY 18, 2023

In a nutshell, short-form video content is popular because: It’s easy to create and share It can be easily viewed on the go Social media algorithms promote content users like Algorithms make discoverability and virality easy It requires minimal production costs #1 Social Media Tool Create.

User-Generated 130

User-Generated Shipping Video Marketing Product 130

Exposure Ninja

JUNE 23, 2022

Which Skills Do You Need for Digital Marketing Success? Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities. Free Video Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Key Performance Indicator 96

Key Performance Indicator User-Generated Entertainment Social Media Marketing 96

Sprout Social

OCTOBER 16, 2018

Most beauty content on social media is undoubtedly product-centric, but what keeps this from being excessive or off-putting is the way these brands also add value for their audience. Instead, brands educate followers via how-to’s and tutorials. Beauty industry social media marketing trends and must-do’s.

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Calvyn Lee Blog

JANUARY 28, 2023

To help with boosting exposure, the platform launched the contextual advertising program Pulse, giving marketers the opportunity to place ads adjacent to trending, highly-engaging, and relevant content. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Vertical Response

MARCH 22, 2024

Your website is a key marketing tool for attracting new customers and building your brand identity. Marketing Your Brand After establishing your online presence, the next crucial step is marketing your brand. Digital Marketing Mastery In this digital era, marketing has gone beyond traditional billboards and TV ads.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Martech

JANUARY 3, 2024

“Gartner data shows that nearly a third (31%) of social media users expressed openness to advertising on YouTube specifically. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141