Adobe Experience Cloud Blog

MAY 21, 2013

By thinking of strategic ways you can incorporate your great thought leadership in other aspects of your marketing, you can extend the life of content and get much more use out of each piece. Help your customers get the most out of your product with thoughtful blogs, whitepapers, or visual infographics. Enabling Sales.

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Whitepaper Thought Leadership Education SEO 134

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.

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Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Video is great for B2B marketing because it can be educational without being boring. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. Image Source.

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Whitepaper Thought Leadership Marketing Plan Education 145

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 75

Thought Leadership Whitepaper Transform Marketing 75

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.

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Education Marketing Strategy Branding Energy 108

Marketing Insider Group

FEBRUARY 17, 2011

I met Anol during #B2BChat sessions on twitter but have come to really respect the thought leadership they are providing. And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Get Cracking: The paper emphasizes that it is not enough to be visible.

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Whitepaper Thought Leadership B2C Marketing 102

Martech

JULY 26, 2024

Content ecosystems : Develop a comprehensive content ecosystem with SEO-friendly articles, thought leadership pieces and interactive content that positions your brand as an industry authority. Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates.

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Transform Whitepaper Thought Leadership Customer Journey 133

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. I would also like to add a caveat: It's all about quality, educational content focused on relevant business issues. Create a resource-rich sales portal. Salespeople are not miracle workers.

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Thought Leadership Whitepaper Marketing Marketers 67

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Set sail with thought leadership opportunities.

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Thought Leadership Whitepaper Analytics Marketing 130

Adobe Experience Cloud Blog

AUGUST 25, 2014

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? If your mission is deliver value at each stage of the buying process, this might take the form of education, problem identification, analysis, and even entertainment.

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Whitepaper Thought Leadership Logistics Entertainment 134

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. Thought Leadership: This is an invaluable status to have today. that have been created by your marketing team and are lead generating.

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Whitepaper Thought Leadership Transform CRM 133

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. Build thought-leadership and credibility. Now that you’ve hooked your lead, you need to continue to provide them with entertaining and educational value, so they remain interested. Increase engagement.

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Whitepaper Thought Leadership Entertainment Education 145

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Source: ON24.

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Thought Leadership Whitepaper Promotion Marketing 145

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Enlist, educate, and enable your sales and channel partners: They’re the last critical mile of revenue. But start with core apps first. Suck it up.

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Transform Whitepaper Thought Leadership Customer Journey 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales.

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Management Whitepaper Marketing Automation Platform Thought Leadership 160

Marketing Insider Group

MAY 3, 2021

Otherwise, the attempt at thought leadership will fall flat. Great content leads with education and offers specific takeaways. There are takeaways, insights, and education at every turn. I found this personal post from the CEO to be really on point with transparency, honesty, and thought leadership.

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Content Marketing Whitepaper Thought Leadership eBook 141

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Serving your customers relevant content can help move them closer to another sale. Don’t Sell.

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Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

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Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JUNE 26, 2014

For example, a lead who has only downloaded an introductory-level whitepaper will delete your hardcore sales email, but they might latch onto an offer to receive automatic updates about more articles on the topic, or even a demo/webinar that will speak to similar pain points. Should both CMOs be receiving the same message?

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Whitepaper Copywriting Thought Leadership Fashion 134

Adobe Experience Cloud Blog

MARCH 3, 2017

If you’re adopting an employee engagement tool for your program, take the time to educate everyone on how to use it. A great way to ensure this consistency is to make social media education a part of your company’s onboarding process with new hires. downloading a whitepaper), this information is captured on the back-end.

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Thought Leadership Whitepaper Education User-Generated 134

Marketing Insider Group

DECEMBER 17, 2020

An eBook is an opportunity to dig into thought leadership surrounding methodologies and solutions about your products, services, or industry. Case studies should be primarily educational but allow you to discuss your capabilities and quantifiable benefits.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Wrapping Up.

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Whitepaper Thought Leadership Education eBook 134

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. For lead sources with lower-than-average conversion rates, such as whitepaper downloads, we require a higher qualification bar before passing the lead to sales.

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Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

APRIL 30, 2014

Although the report is about content marketing in general (including emails, whitepapers, webinars, case studies, website copy, infographics, and social media content), TrackMaven decided to focus their analysis on blogs. Where Does My Audience Share? Content Marketing'

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Content Marketing Whitepaper Thought Leadership Energy 134

Adobe Experience Cloud Blog

JULY 5, 2012

A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. When a person can connect with you and your thought leadership, you are likely to gain them as a future customer.

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Whitepaper Thought Leadership Promotion Education 109

Marketing Insider Group

JANUARY 2, 2013

Writing educational, helpful content can be useful in building trust. It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful.

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Marketing Strategy Whitepaper Content Marketing Marketing 111

Adobe Experience Cloud Blog

JULY 20, 2009

In addition, we don't have much competition in what we do, so we have to educate the industry we serve on the power of the Internet before we get around to discussing our offerings. Tags: Thought Leader Interviews b2b marketing john watton marketo shipserv thought leadership.

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Thought Leadership Whitepaper Shipping User-Generated 61

Marketing Insider Group

JUNE 14, 2020

And their search patterns reflect the need for basic education. Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space. Buyers are searching online every day.

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Content Marketing Whitepaper Thought Leadership Marketing 145

Adobe Experience Cloud Blog

JULY 19, 2013

Whitepapers, stats & reports, infographics. Further Education & Courses (MBAs are a large market). was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. And your offer must speak to that. What offers are successful on LinkedIn? Networking Opportunities. Job offers.

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Whitepaper Thought Leadership B2C Traditional Marketing 134

Adobe Experience Cloud Blog

JANUARY 15, 2014

Just because someone downloaded a whitepaper doesn’t mean he or she wants to talk to a sales rep. Luckily, a solid lead generation strategy will help you build trust and capture the interest of your buyers during the self-education process, and before they’re ready to contact sales. Why is Lead Generation Important?

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Transform Whitepaper Thought Leadership Education 134

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. But for many companies, leads from these inbound methods don’t necessarily mean an increase in potential sales opportunities.

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Whitepaper Customer Inbound Marketing Thought Leadership 87

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.

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Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Adobe Experience Cloud Blog

MAY 27, 2009

Today, revenue comes from constant attention to follow up, thorough training of salespeople (both product education and customer needs education), and solid search engine, website, and conversion strategies. If they are downloading a white paper, they're (obviously) thinking about your product, and will be open to further discussion.

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Thought Leadership Whitepaper Energy Manufacturing 53

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

Here’s an example from our ebook, A Recipe for Lean ABM ebook, that shows mapping content to the buying journey of a Higher Education target account. Can you up-level the messaging on a whitepaper to speak to an executive versus a practitioner? Personalize at Scale.

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Thought Leadership eBook Whitepaper Education 134

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Decision Stage.

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Whitepaper eBook Education Price 145

Marketing Insider Group

JULY 5, 2015

Help Self-Educating Customers. Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Do you have another content marketing tip for your gated thought leadership? HubSpot State of Inbound, 2014). Gartner Research). Offer Only High-value Gated Content.

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Whitepaper Customer Thought Leadership Energy 105

Hubspot Marketing

APRIL 5, 2023

Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers. Demand generation marketing is about educating your audience with no expectation in return. Offsite Channels: Guest posts, press and thought leadership.

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Inbound Marketing Whitepaper Real Estate Non-Profit 136