Martech

DECEMBER 16, 2024

Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users. Also, the user base and revenue skyrocketed by 3,900%. The real job of marketing isn’t to generate clicks.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

Transform 113

Transform User-Generated SEO Communications 113

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. Generative AI is redefining the B2B buying journey. What is ChatGPT search?

Gen Z 134

Gen Z Transform Millennials User-Generated 134

Martech

JULY 12, 2024

European regulations continue to set precedents for increasing restrictions on user data collection. In addition to setting clear KPIs, it’s critical from the start of any change in process or tools that you establish strong data governance and ownership in your organization and secure buy-in from end users across business and tech teams.

Transform 109

Transform User-Generated Law Marketing Mix 109

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.

SEO 125

SEO Gen Z Finance Transform 125

Search Engine Land

SEPTEMBER 11, 2024

This transforms the audit from a mere list of problems into a strategic roadmap for improvement. Start with keyword changes before automated technical audits While automated tools can be valuable for gathering initial data, relying solely on a list of issues generated by these tools comes with significant drawbacks. Processing.

SEO 106

SEO Transform Education User-Generated 106

Businesses Grow

DECEMBER 8, 2022

But with the introduction of a new, user-friendly interface, anybody has access to this breathtaking technology. OpenAI is a research laboratory dedicated to creating artificial general intelligence (AGI) that can benefit humanity. In 2023, marketing and the marketing profession will be transformed. Image courtesy Mars Dorian.

Transform 145

Transform Copywriting Marketing Marketers 145

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. of LinkedIn users identify as men and 43.6%

User-Generated 115

User-Generated Education Real Estate Transform 115

Jeff Bullas

MARCH 6, 2023

The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users. What is “generative” artificial intelligence?

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 127

User-Generated Food Transform Marketing 127

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing. The reason?

CMO 111

CMO Transform Price Education 111

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Together, they’ve transformed digital spaces into online communities where key audience segments can deepen their engagement and advocacy with the college.

Education 133

Education Transform Copywriting Communications 133

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 77

Manufacturing Transform Whitepaper Retail 77

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. One creator I love who creates educational content is Alexis Nikole , who nerds out on all things foraging.

Transform 116

Transform PR Product User-Generated 116

Hubspot Marketing

APRIL 23, 2025

UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. She told me about a product launch where they heavily relied on PR and assumed media coverage alone would generate conversions. Source In fact, Duolingos TikTok has become a masterclass in viral content, consistently generating earned media.

PR 92

PR User-Generated Transform Thought Leadership 92

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 69

Gen Z Transform Fashion Food 69

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Scoop.it!

JULY 12, 2024

This article will discuss how you can use AI to generate content ideas and its impact on content discovery. For example, a chatbot can learn and provide quick and efficient responses by analyzing user behavior. This way it is much easier for users to get trustworthy information.

User-Generated 78

User-Generated Transform Education Price 78

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Right behind them is Gen Z.

Transform 81

Transform Marketing Marketers Gen Z 81

SocialPilot

JULY 17, 2024

Social Media Benchmarks by Industry The social media landscape is vast and constantly transforming. Twitter average click-through-rate: 0.65% Education Social Media Benchmarks The education industry has started extensively leveraging social media to disseminate information and engage with students and guardians.

Transform 65

Transform Food Education Fashion 65

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Measurable: Use metrics like engagement rate, clicks, or conversions.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. billion by the end of 2022. Why it matters. In the news. 2 Teachable. 3 Thinkific.

Transform 226

Transform Education Price eBook 226

Sprout Social

SEPTEMBER 16, 2024

Here’s our lineup of higher education institutions curating the perfect balance of school spirit, entertainment and academic opportunity on social during the back-to-school season. I’m equally terrified and proud,” commented one user. The comment section was flooded with nostalgic alumni and exuberant new students.

Transform 103

Transform PR Education Energy 103

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. What values and principles guide your operations? What feeling should members have when they enter your space?

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Sprout Social

DECEMBER 30, 2024

Meanwhile, 84% of TikTok and 88% of Instagram Reels users are already watching Shorts. This feature allows users to filter and find short videos from platforms like YouTube Shorts, making your content even more discoverable. It helps users looking for answers on YouTube or search engines find your content.

Branding 84

Branding Transform Finance User-Generated 84

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Buffer Marketing

MARCH 5, 2025

Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.” How many goals should you have?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Backlinko

JANUARY 23, 2025

Others, like Google Flights and Google Hotels, keep users within Googles ecosystem. These include organic search traffic, revenue, and user engagement. Step 2: Conduct Keyword Research Google advises creating content for users, not solely to rank for keywords. Search Intent: The purpose behind a user’s search query.

SEO 88

SEO PR User-Generated Non-Profit 88

Search Engine Land

SEPTEMBER 24, 2024

But these so-called electronic gatekeepers – meant to separate human-crafted content from its artificial counterparts – mistakenly flag genuine human writing as AI-generated. Phrasly identifying our human-written content as 81% AI-generated. GPTZero identifying our human-written content as 93% human-generated.

User-Generated 75

User-Generated SEO Transform Education 75

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. ChatGPT is a revolutionary AI technology that has the ability to generate human-like text responses.

Health 202

Health User-Generated Transform Education 202

Hubspot Marketing

MARCH 3, 2025

But users werent converting, and growth stalled. This collaboration transformed our strategy. For example, many trial users hit a wall right after signing up. They struggled to get started, so we built educational content and onboarding flows designed to guide them. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 57

Customer Acquisition User-Generated Customer loyalty Marketing 57

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care.

Gen Z 73

Gen Z Pharmaceutical Health Millennials 73

Tiecas

JULY 15, 2024

By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision. This includes essential documentation like user manuals, product descriptions, and datasheets, which are crucial for educating users and supporting product adoption.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Lynton Web

APRIL 23, 2025

The natural tension between corporate standardization and brand autonomy creates perfect conditions for leads to disappear, making accurate ROI measurement impossible and reducing strategic decisions to educated guesses. Integration transforms these transactions into actionable insights that drive deeper engagement.

Transform 52

Transform Management Branding CRM 52

SocialPilot

FEBRUARY 17, 2025

Engaging with the latest TikTok trends increases the likelihood of your content appearing on the user’s For You Page (FYP), as the TikTok algorithm favors timely and relevant content. Incorporate these elements so your content aligns with current user interests.

User-Generated 75

User-Generated Education Promotion Entertainment 75

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Branding 145

Branding Transform Whitepaper User-Generated 145