Tiecas

JULY 15, 2024

By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision. This includes essential documentation like user manuals, product descriptions, and datasheets, which are crucial for educating users and supporting product adoption.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Education 52

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Psst: Need help getting started?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Hubspot Marketing

FEBRUARY 25, 2025

But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. And how much revenue are they generating? Right behind them is Gen Z. What are their pain points?

Transform 94

Transform Marketers Marketing Gen Z 94

SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate 59

Real Estate Transform User-Generated Education 59

Martech

FEBRUARY 27, 2025

Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. If your system supports account-based marketing, try sending emails from the leads assigned contact owner instead of a generic corporate address.

Transform 90

Transform CRM Whitepaper eBook 90

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Backlinko

MAY 31, 2025

Further reading: How to Promote Content on Social Media 1/3 User-Generated Content User-generated content (UGC) builds authentic social proof for your brand and saves production time. Since Notion is free for up to 10 users in a workspace, its a good option for lean teams.

User-Generated 93

User-Generated Analytics Whitepaper Management 93

SocialPilot

MARCH 26, 2025

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR 45

PR Whitepaper User-Generated Advertisers 45

Customers.ai

JANUARY 2, 2025

Killer Example : Casper keeps it playful and informative, using its welcome series to educate subscribers about its products while staying true to its fun, conversational brand voice. Engagement : Target active users differently than those whove gone quiet. VIP and Loyalty Triggers Everyone loves to feel special. How Customers.ai

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM 52

CRM Whitepaper eBook User-Generated 52

SocialPilot

JULY 4, 2025

billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Boosting Conversions and Sales 60% of B2C businesses generated their leads through social media. And with over 5.24 The question is: will they stop and buy from you?

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Boosting Conversions and Sales 60% of B2C businesses generated their leads through social media. And with over 5.24 The question is: will they stop and buy from you?

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Hubspot Marketing

JUNE 25, 2025

When generative AI first came out, I was skeptical. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to. Whitepapers and Ebooks: Not everyone has these, but if you do, they help establish how you present yourself in more formal types of writing 5.

Copywriting 107

Copywriting Branding User-Generated Communications 107

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Welcome Software

JULY 3, 2025

. 👋 AI instructions vs AI prompts To get the most out of AI these days, it's really important to understand the difference between system instructions and user prompts. But with AI showing no sign of slowing down, all you can do is educate yourself and keep up with the KardAIshians (lol). They shape every interaction. ” ## 5.

User-Generated 52

User-Generated Key Performance Indicator Transform Logistics 52

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. According to LinkedIn’s own data (2024) , thought leadership content on LinkedIn generates 2x more engagement than company-centric posts.

Thought Leadership 40

Thought Leadership Transform Industry Insights User-Generated 40

Animalz blog

JUNE 10, 2025

Check out other episodes in the season here Links and Resources From the Episode Zoom (07:51): Rhonda led social and content as daily active users jumped from 10 million to 300 million during the pandemic, driving huge brand and content growth. whitepapers and find out how to set the new benchmark for your industry.

Whitepaper 62

Whitepaper Education Communications Branding 62

Marketing Insider Group

APRIL 29, 2025

Modern buyers: Educate themselves through blogs, videos, and peer reviews Hop between LinkedIn, email, Google, and review sites, all in a single decision cycle Want proof (not promises) before they invest Therefore, your marketing and sales strategies must evolve as quickly as they do to win their attention (and their trust).

CRM 89

CRM Price Whitepaper Thought Leadership 89

Animalz blog

JULY 8, 2025

Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content. And we ended up doing this calculation and finding that the blog generated 454%. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Search Engine Land

JULY 26, 2024

Informative content can help influence users’ purchasing decisions or even empower users to make the right decisions. Content will help you weather generative search It’s not just customers changing their behaviors, but also Google itself. Educational content that instructs and empowers customers to make active decisions.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Animalz blog

JULY 3, 2025

Smart marketers are rediscovering what they’d forgotten: SEO is just one way to generate pipeline, educate the market, and build authority — there are many others. Generate Pipeline Without Search SEO used to deliver a steady stream of new prospects discovering you through their searches. Which is exactly why they work.

PR 109

PR CMO Logistics SEO 109

Animalz blog

JUNE 24, 2025

His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth. Zuddl (41:41): New platform that auto-generates clips and transcripts, enabling same-day follow-up after webinars.

B2C 62

B2C eBook SEO Customer 62

Animalz blog

JULY 1, 2025

Substack app : Tracey’s preferred “lean-back” reading platform, cited for its user experience and reading habits. Help Center & Academy teams : Internal Klaviyo teams responsible for technical documentation and educational courses, collaborating closely with marketing content on a bi-weekly basis. Ty Magnin [00:12:37]: Got it.

Promotion 62

Promotion Thought Leadership PR Education 62

Lusha

DECEMBER 9, 2024

Its goals are to: Build relationships Generate leads Nurture prospects Drive sales It’s a focused way to share valuable content, show your expertise, and build trust with potential clients. ebooks, white papers, templates) in exchange for email sign-ups. What is B2B Email Marketing?

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52

Martech

FEBRUARY 19, 2025

This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Demographics Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female. of TikTok’s US user base are Millennials.

Gen Z 122

Gen Z Law B2C Entertainment 122

Lusha

NOVEMBER 18, 2024

Job Titles: Find decision-makers, influencers, and users within your target accounts. This gives your team the resources they need to educate and persuade prospects. If this number is high, you should find more efficient ways to generate and nurture leads. Location: Narrow your search to specific regions or countries.

CRM 40

CRM Price Transform Communications 40

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail 52

Direct Mail Product Education Promotion 52

Hootsuite

MARCH 31, 2025

Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. It will even generate hashtags to help get your content seen.

User-Generated 101

User-Generated Logistics Whitepaper Social Media Marketing 101

Animalz blog

MAY 27, 2025

This keeps content relevant and defensible, especially as AI-generated noise rises. Big shout out to Appcues and the content that they produce and has consistently led teams that create authentic, memorable content that both educates and delights. whitepapers and find out how to set the new benchmark for your industry.

Shipping 62

Shipping eBook Whitepaper Thought Leadership 62

Animalz blog

JUNE 3, 2025

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. At the enterprise level, you need content, creative, product marketing, and demand generation working together. Copilot : Microsofts generative AI experience, mentioned as a key part of their ad products and content strategy.

Advertisers 62

Advertisers Advertising Analytics Product Marketing 62

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Whitepaper 138

Whitepaper Key Performance Indicator Transform PR 138

Rock Content

JUNE 5, 2020

Content Marketing is a strategy that has been helping many companies to increase market share and authority, in addition to educating the market about their product or services. White papers represent another relevant type of content but have been losing space over time. What is an interactive white paper?

Whitepaper 75

Whitepaper eBook User-Generated Education 75

Hubspot Marketing

MAY 6, 2022

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Current Challenges in Lead Generation. Combining these two approaches makes it possible to find and generate leads that are likely to become loyal customers.

PR 127

PR Whitepaper Content Marketing eBook 127

Adobe Experience Cloud Blog

AUGUST 25, 2014

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Exchanging Value.

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Content communities allow users to share online multimedia materials. Generate academic citations. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Sprout Social

APRIL 25, 2022

More than two-thirds of consumers across generations (71%) find themselves using social more than ever before. Whether you’re working with a single buyer or a team of 10, you’re likely talking to an active Instagram user. After all, they have more flexibility with product demonstrations and user-generated content.

Whitepaper 136

Whitepaper B2C User-Generated Marketers 136