Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Tiecas

JULY 15, 2024

By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision. This includes essential documentation like user manuals, product descriptions, and datasheets, which are crucial for educating users and supporting product adoption.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Psst: Need help getting started?

Social Media Marketing 110

Social Media Marketing Marketing Strategy Marketers Marketing 110

Martech

FEBRUARY 27, 2025

Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. If your system supports account-based marketing, try sending emails from the leads assigned contact owner instead of a generic corporate address.

Transform 90

Transform CRM Whitepaper eBook 90

Hubspot Marketing

MAY 6, 2022

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Current Challenges in Lead Generation. Combining these two approaches makes it possible to find and generate leads that are likely to become loyal customers.

PR 123

PR Whitepaper Content Marketing eBook 123

Hubspot Marketing

FEBRUARY 25, 2025

But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. And how much revenue are they generating? Right behind them is Gen Z. What are their pain points?

Transform 85

Transform Marketers Marketing Gen Z 85

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

Price 111

Price User-Generated Copywriting Analytics 111

Adobe Experience Cloud Blog

AUGUST 25, 2014

In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Exchanging Value.

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Content communities allow users to share online multimedia materials. Generate academic citations. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Sprout Social

APRIL 25, 2022

More than two-thirds of consumers across generations (71%) find themselves using social more than ever before. Whether you’re working with a single buyer or a team of 10, you’re likely talking to an active Instagram user. After all, they have more flexibility with product demonstrations and user-generated content.

Whitepaper 138

Whitepaper B2C User-Generated Marketers 138

Scoop.it!

MARCH 23, 2023

If done correctly, content curation is also an easy way to generate content and keep your blog, email, and social media accounts active. According to the US copyright law , curated content is considered fairly used if you do it for criticizing, commenting, news reporting, educating, or researching reasons.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Branding 145

Branding Transform Whitepaper User-Generated 145

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. Now that you’ve hooked your lead, you need to continue to provide them with entertaining and educational value, so they remain interested. At this stage, customers are looking for continued education and support.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. Lead generation and nurturing. Subscribing to your newsletter.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Martech

NOVEMBER 11, 2021

Digital-savvy B2B buyers are researching, they’re self-educating, and they’re making decisions based on our marketing material and the way we engage with them well in advance of a call with the sales rep,” said Hoffman. Generate audience insights. Maintaining engagement is vital when researching audience interests. ” Image: ON24.

Whitepaper 119

Whitepaper User-Generated Education Product Marketing 119

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. Using an interactive quiz , Bolt iOt generated more than 47,500 lead conversions, earning about 1 million dollars. Generation of first-party data. Want an example?

User-Generated 131

User-Generated eBook Education Whitepaper 131

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. People arrive at them when they’re educating themselves about a topic. The asset you ultimately offer users is the conclusion.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. Are you aiming for increased brand awareness, lead generation, or sales growth?

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Adobe Experience Cloud Blog

MARCH 3, 2017

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. If you’re adopting an employee engagement tool for your program, take the time to educate everyone on how to use it.

Thought Leadership 134

Thought Leadership Whitepaper Education User-Generated 134

Marketing Insider Group

AUGUST 10, 2021

Placement: The location of your CTA needs to consider the user experience of the channel it’s on. Here, we’ll look at CTAs proven to generate clicks and improve your lead generation strategy for B2B marketing campaigns. Here’s why it works: “Start” is an actionable word that tells a user something will happen right away.

eBook 145

eBook User-Generated Whitepaper Education 145

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketers 130

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. They want to engage with quality content that educates, entertains, or inspires them. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. There’s just one problem….

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. WriterAccess WriterAccess is considered one of the best content creation platforms on the market today since it has a thorough screening process for all writers, including a background check on education, experience, and in-person interviews.

Place 95

Place Whitepaper Finance eBook 95

Rock Content

SEPTEMBER 28, 2016

Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. Examples include (bulkier) blog posts, whitepapers, e-books, case studies, and webinars. How to Ensure Long-form Content Educates and Informs. A 2,000-word whitepaper that looks like a high school essay is not appetizing.

Whitepaper 105

Whitepaper Education Thought Leadership Food 105

Calvyn Lee Blog

JANUARY 24, 2023

TOFU : Helpful ad content includes blog posts, educational videos, and user reviews. MOFU : Helpful content includes reports, whitepapers, and buyer’s guides. If you simply want to educate TOFU buyers about your product, your ad may lead them to a blog post or landing page.

Whitepaper 130

Whitepaper Education CRM User-Generated 130

Marketing Insider Group

AUGUST 18, 2015

But we may be better off if we generated less and thought more about how to better extend it through the channels we use. Users will definitely engage with long-form content on a mobile device if it will help them solve a problem on the spot. Photo Credit: Flickr user utilitarian.).

Whitepaper 104

Whitepaper User-Generated Education Communications 104

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. Edutainment” Edutainment is a fusion of “education” and “entertainment” It refers to content that educates its audience while simultaneously entertaining them.

User-Generated 119

User-Generated Entertainment Whitepaper Industry Insights 119

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM 52

CRM Whitepaper eBook User-Generated 52

SocialPilot

MARCH 26, 2025

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR 45

PR Whitepaper User-Generated Advertisers 45

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. Done well it can support your search engine optimization and social media efforts, as well as your lead generation / website conversion efforts. Why You Need a Content Resource Center.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Scoop.it!

NOVEMBER 22, 2022

But waiting for someone to stumble upon your product or service isn’t exactly the best strategy for generating predictable revenue. Each of these stages is important, but it’s the awareness stage that generates new business opportunities. They start educating themselves about the problem itself. Source: Vidyard.

Whitepaper 105

Whitepaper Customer eBook Education 105

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Demand Generation vs. Lead Generation.

Whitepaper 108

Whitepaper User-Generated eBook Partner Marketing 108

Adobe Experience Cloud Blog

NOVEMBER 25, 2015

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. and provided an interactive quiz to let users choose their own adventure.

Whitepaper 91

Whitepaper Transform Thought Leadership B2C 91