Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. For this purpose, use short videos distributed as widely as possible. Cheat Sheet for Middle-of-the-Funnel-Video Strategy.

Video Marketing 134

Video Marketing Thought Leadership Entertainment eBook 134

Sprout Social

JANUARY 6, 2021

In other words, video is still very much an effective tool in a marketer’s arsenal. And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. Build brand awareness and put a stake in the ground with video content.

Video Marketing 145

Video Marketing Education Marketers Marketing 145

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down , higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. Here are the top 12 higher education marketing trends of 2023.

Education 113

Education Market Trends Marketers Marketing 113

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Search Engine Journal

JANUARY 23, 2023

Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals. The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared first on Search Engine Journal.

Video Marketing 126

Video Marketing Entertainment Education Marketers 126

Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. How the old model fails.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketers 111

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The post Twitter launches new ‘Unskippable’ video marketing series appeared first on Search Engine Land.

Video Marketing 96

Video Marketing Entertainment Education Advertising 96

Martech

AUGUST 26, 2024

Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers. Video is, as it should be, everywhere in B2B. But programs with more modest production values can be very effective, too.

eCommerce 132

eCommerce Direct Mail B2C Marketing 132

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? What is the importance of investing in B2B marketing videos?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

Buffer Marketing

NOVEMBER 14, 2024

If you’re writing an educational post, it makes sense to have a longer caption. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. But when you’re sharing an aesthetic product image, shorter is sweeter.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketers Marketing Retail 87

OnPassive Marketing

OCTOBER 18, 2022

But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. How will VR affect the way businesses create and distribute video content? New Skills Required: Creating compelling VR videos requires different skills than traditional video production.

Video Marketing 82

Video Marketing Marketing Marketers New Technology 82

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. It’s just that simple to begin a video marketing strategy. Now press record.

Video Marketing 77

Video Marketing Marketing Plan Marketers Marketing 77

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use videos to educate customers.

Branding 145

Branding Entertainment Education Video Marketing 145

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K “We create content that educates customers so they feel empowered to have more informed conversations with pros. For instance, they used their product features to create the State of Video live event.

SEO 101

SEO Finance User-Generated Food 101

Buffer Marketing

JANUARY 30, 2025

Are certain formats (videos, carousels, memes, text posts) consistently outperforming others? If short-form videos generate the most engagement, prioritize them. If educational carousels drive conversions, create more of them. As Gigi Robinson , creator economy educator and speaker, said, “Some people blow up.

User-Generated 103

User-Generated Education Analytics Thought Leadership 103

Buffer Marketing

FEBRUARY 18, 2025

Plus, the right conference does two things at once: gives you access to top-tier education and opens doors to incredible networking opportunities. VidSummit Best for : Video creators, marketers, and entrepreneurs VidSummit focuses on the business of content creation, with an emphasis on monetization, video marketing, and audience growth.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Marketing Insider Group

MARCH 17, 2025

Prioritize Video Marketing Video content dominates online engagement, and its not slowing down. Whether its short-form content on TikTok and Instagram Reels or long-form educational videos on YouTube, people prefer visual content over text.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Hubspot Marketing

MAY 10, 2017

And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take video marketing to the next level all over again. Is Interactive Video the Next Big Thing? Limited Limitations.

Branding 145

Branding Education Video Marketing New Technology 145

Duct Tape Marketing

AUGUST 30, 2024

Content and Advertising: Use these tools to educate and engage potential customers. For instance, if we observe a rising trend in video content consumption and it aligns with the business strategy, it’s essential to weave video marketing into our growth plans to effectively capture and engage our client’s target audience.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91

Hubspot Marketing

JULY 28, 2020

Now, with video being accessible on every major social media network, they are learning to rely more heavily on this type of content in their research phase. While brands are seeing higher engagement than ever from video marketing , consumers increasingly expect to see this type of content from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

JUNE 24, 2022

Some ways you could use marketing to advance that objective include: Creating and publishing content that educates your community on the state of animal welfare. Hosting a quarterly event with educational resources, foster training, and adoption opportunities. Email marketing. Event marketing. Video marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

JANUARY 5, 2021

Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads. More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Think how-to’s, DIYs, and explainer videos. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Do they prefer different types of information (promotional versus educational) in different formats?

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Hubspot Marketing

SEPTEMBER 23, 2024

But don’t worry; Subaru‘s short-form video for Subaru Loves Learning proves that you don’t need all that for impactful visual storytelling. The video features real voice messages from educators thanking Subaru for adopting their classrooms and providing the necessities to their students.

Food 113

Food Energy Health Place 113

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. Still others develop webinars for educational or event-related communication. A manager has to corral the creative team.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Blog Content Marketing.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Sprout Social

MAY 6, 2021

These videos are 15-30 seconds each with background audio, whether voiceover, music or another popular sound byte, and are incredibly digestible. You want your Instagram Reels strategy to consist of several different types of videos, but sharing tutorials every few Reels is a great way to create an educational presence.

Education 145

Education Place Product Branding 145

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Video Marketing. Voice Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

MAY 22, 2023

Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Draft a script for a web series that educates viewers about [topic]. Video Marketing 65. What are the most effective types of video content for content marketing purposes? Digital Marketing Ads 90.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 125

Branding Millennials Video Marketing B2C 125