Sprout Social

APRIL 8, 2021

When using it in the first stage, the post should be educational in tone with very little to no call to action. White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. Example: Todoist. Example: Pinterest.

Whitepaper 136

Whitepaper Content Marketing Marketers Marketing 136

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Submit your topic to present at industry conferences, networking events, educational webinars and other relevant events.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Tightly regulated content. Breakthrough innovations.

Content Marketing 136

Content Marketing Whitepaper Marketers Marketing 136

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Deep engagement for consideration : Provide in-depth resources, white papers and expert webinars that address potential customers’ specific pain points and questions.

Transform 133

Transform Whitepaper Thought Leadership Customer Journey 133

Adobe Experience Cloud Blog

JANUARY 22, 2020

The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence.

Whitepaper 124

Whitepaper Education Marketing Mix Traditional Marketing 124

Martech

DECEMBER 10, 2024

Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets. These include blogs, videos, whitepapers and other resources that generative models can cite directly. Here are five actionable tips to help you get started.

Transform 137

Transform Whitepaper User-Generated CMO 137

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. Now that you’ve hooked your lead, you need to continue to provide them with entertaining and educational value, so they remain interested. At this stage, customers are looking for continued education and support.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Educational Webinar.

Whitepaper 145

Whitepaper eBook Education Price 145

Martech

FEBRUARY 16, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence.

Whitepaper 119

Whitepaper Education Marketing Mix Traditional Marketing 119

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. They are likely looking for resources to learn about possible solutions.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Wrapping Up.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Marketing Insider Group

DECEMBER 17, 2020

Case studies should be primarily educational but allow you to discuss your capabilities and quantifiable benefits. Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution. Whitepapers are typically denser than blogs but more concise than an eBook.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Go full steam ahead with content creation. Your content should focus on addressing the questions, needs and pain points of your target audiences.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketers 130

Martech

JANUARY 11, 2022

Consumers perform a good amount of self-education before and during the buying cycle, often developing their own processes irrespective of the brand. Source: Hussam AlMukhtar. It’s up to marketers to align their buying cycles with these processes to meet customer needs and retain leads.

Whitepaper 126

Whitepaper Transform Education Customer 126

Marketing Insider Group

OCTOBER 26, 2020

Ensuring you publish high-quality, informative, and engaging content on a regular basis is the best way to educate your customers and help them to build a relationship with your brand, nurturing them gently through the buying funnel. Customers are also increasingly showing a preference for self-service channels when making purchases.

Transform 145

Transform Content Marketing Marketing Strategy Whitepaper 145

Marketing Insider Group

APRIL 18, 2023

Bowery’s initiative calls for effectively educating and engaging their target audience through content. Publish content that educates and engages your audience. But in order to secure interest, they first need to gain a deep understanding of their audience members. Are you ready to start growing your business with content marketing?

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Here are some ideas to get your mind moving in the right direction: Sell sheets can be used to create educational Instagram Stories that share the value of your product.

Whitepaper 135

Whitepaper B2C User-Generated Marketers 135

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Martech

MARCH 2, 2022

Can we invest in staff training and educate outside stakeholders, as well? It is vital to train any employees who will be utilizing the platform, ensuring that they are educated on the tool itself as well as what is expected of them when they assign or are assigned a task.

Management 119

Management Whitepaper Marketers Marketing 119

Marketing Insider Group

MAY 3, 2021

Great content leads with education and offers specific takeaways. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). You aren’t the star of the show; your audience is.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Marketing Insider Group

JANUARY 3, 2023

Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs. Educational content is helpful content. Provide High-Quality Content.

Customer 144

Customer Whitepaper eBook Education 144

Martech

FEBRUARY 12, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence.

Whitepaper 105

Whitepaper Education Marketing Mix Traditional Marketing 105

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Martech

NOVEMBER 11, 2021

Digital-savvy B2B buyers are researching, they’re self-educating, and they’re making decisions based on our marketing material and the way we engage with them well in advance of a call with the sales rep,” said Hoffman. Marketers have their work cut out for them in terms of making an impact on buyers well before the sales stage.

Whitepaper 124

Whitepaper User-Generated Education Product Marketing 124

Rock Content

APRIL 24, 2023

WriterAccess WriterAccess is considered one of the best content creation platforms on the market today since it has a thorough screening process for all writers, including a background check on education, experience, and in-person interviews. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

Place 95

Place Whitepaper Finance eBook 95

Martech

OCTOBER 4, 2022

They can also help educate the attendee and provide more calls to action. A marketing director from a services firm told me that from her perspective, when someone asks a quality question or takes a specific action like downloading a white paper, that’s the person of interest and [you should] take action accordingly,” said Sirkin.

Whitepaper 128

Whitepaper CRM Education Place 128

Hubspot Marketing

APRIL 5, 2023

Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers. Demand generation marketing is about educating your audience with no expectation in return. Why is demand generation different than lead generation ?

Inbound Marketing 136

Inbound Marketing Whitepaper Real Estate Non-Profit 136

Martech

MARCH 7, 2023

Self-guided learning via audio and visual educational content. Go beyond one-dimensional content such as standard blogs, canned webinars and white papers, which tend to clog our sales and nurture process instead of inspiring buyers along their journey. Interactive tools that allow pros to explore on their own terms.

Whitepaper 122

Whitepaper Education Content Marketing Marketing Strategy 122

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Marketing Insider Group

DECEMBER 14, 2020

If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. Rather than publishing dull financial education articles, breaking the content into small chunks and serving it on a mobile platform with gamification was the best way to engage with their GenZ audience.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Scoop.it!

MARCH 23, 2023

According to the US copyright law , curated content is considered fairly used if you do it for criticizing, commenting, news reporting, educating, or researching reasons. Content curation involves carefully selecting different content (articles, audio, video, infographics, white papers) from various authoritative sources.

Whitepaper 113

Whitepaper Law User-Generated SEO 113

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. You have to educate your buyers about the value of what you are selling with a smart content strategy. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding 145

Branding Transform Whitepaper User-Generated 145