Martech

DECEMBER 10, 2024

Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets. These include blogs, videos, whitepapers and other resources that generative models can cite directly. Here are five actionable tips to help you get started.

Transform 134

Transform Whitepaper User-Generated CMO 134

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Search Engine Land

JULY 26, 2024

Educational content that instructs and empowers customers to make active decisions. Downloadable resources: Offer downloadable ebooks, white papers or checklists that provide added value in exchange for email addresses, aiding in lead generation. Content that entertains and relates to its audience through storytelling.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Video is great for B2B marketing because it can be educational without being boring. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. Image Source.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Tiecas

JULY 15, 2024

By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision. This includes essential documentation like user manuals, product descriptions, and datasheets, which are crucial for educating users and supporting product adoption.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Blogging : Creating valuable blog content to attract and engage an audience. Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Tailor your follow-ups to educate, inspire, and build trust, so when theyre ready to buy, youre the obvious choice. Educate and Build Trust : Use automated email campaigns that share case studies, product tutorials, or customer testimonials.

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or white papers that address their pain points or offer solutions.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Martech

FEBRUARY 27, 2025

Clear and compelling content The emails within your workflow should deliver value at every step, whether through educational content, product insights or personalized solutions to common pain points. Remember, your goal is to build trust and credibility with your audience.

Transform 87

Transform CRM Whitepaper eBook 87

Sprout Social

APRIL 8, 2021

When using it in the first stage, the post should be educational in tone with very little to no call to action. White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. Example: Todoist. Example: Pinterest.

Whitepaper 140

Whitepaper Content Marketing Marketing Marketers 140

Marketing Insider Group

APRIL 4, 2023

You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. E-books and Whitepapers We lump these two together because they do much of the same work in similar formats. In fact, some e-books and whitepapers are roughly the same lengths. What is a whitepaper, anyway? (We

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketing 130

Hubspot Marketing

MAY 6, 2022

When it comes to PR, the goal is to educate existing audiences, such as loyal customers, stakeholders, and social media followers, about topics of interest. Here’s what it looks like in practice: You create a white paper or eBook about a new product, then repurpose this content to create multiple, shorter blog posts. The result?

PR 123

PR Whitepaper Content Marketing eBook 123

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Submit your topic to present at industry conferences, networking events, educational webinars and other relevant events.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. They want to know their options and figure out the best one for their business.

Transform 89

Transform Marketing Marketers Gen Z 89

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Tightly regulated content. Breakthrough innovations.

Content Marketing 136

Content Marketing Whitepaper Marketing Marketers 136

Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Do you have a good mix of entertaining, or educational content? Psst: Need help getting started? Pro tip : Write out a mission statement for each network.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Adobe Experience Cloud Blog

JANUARY 22, 2020

The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Educational Webinar.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. Now that you’ve hooked your lead, you need to continue to provide them with entertaining and educational value, so they remain interested. At this stage, customers are looking for continued education and support.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Scoop.it!

MARCH 23, 2023

According to the US copyright law , curated content is considered fairly used if you do it for criticizing, commenting, news reporting, educating, or researching reasons. Content curation involves carefully selecting different content (articles, audio, video, infographics, white papers) from various authoritative sources.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Tiecas

JULY 23, 2024

Social Media Marketing: Social media platforms like LinkedIn can be an excellent source for promoting new content, such as blog posts and white papers, and driving webinar registrations. The key is to create personalized, relevant content that educates and informs prospects without being overly salesy or pushy.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

Marketing Insider Group

JANUARY 20, 2025

This includes whitepapers, webinars, and case studies delivered in an educational, expert tone. Content Strategies: B2C is about quick, visually appealing, and shareable contentthink reels, memes, and influencer collaborations. On the other hand, B2B content is more in-depth and value-driven.

B2C 59

B2C Social Media Marketing Transform Whitepaper 59

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Wrapping Up.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Marketing Insider Group

DECEMBER 17, 2020

Case studies should be primarily educational but allow you to discuss your capabilities and quantifiable benefits. Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution. Whitepapers are typically denser than blogs but more concise than an eBook.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Here are some ideas to get your mind moving in the right direction: Sell sheets can be used to create educational Instagram Stories that share the value of your product.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

Marketing Insider Group

OCTOBER 26, 2020

Ensuring you publish high-quality, informative, and engaging content on a regular basis is the best way to educate your customers and help them to build a relationship with your brand, nurturing them gently through the buying funnel. Customers are also increasingly showing a preference for self-service channels when making purchases.

Transform 145

Transform Content Marketing Marketing Strategy Whitepaper 145

Marketing Insider Group

APRIL 18, 2023

Bowery’s initiative calls for effectively educating and engaging their target audience through content. Publish content that educates and engages your audience. But in order to secure interest, they first need to gain a deep understanding of their audience members. Are you ready to start growing your business with content marketing?

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. They are likely looking for resources to learn about possible solutions.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

MAY 3, 2021

Great content leads with education and offers specific takeaways. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). You aren’t the star of the show; your audience is.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Marketing Insider Group

JANUARY 3, 2023

Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs. Educational content is helpful content. Provide High-Quality Content.

Customer 144

Customer Whitepaper eBook Education 144

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215