Social Media Examiner

AUGUST 15, 2024

In this article, you'll discover a seven-step email welcome sequence that results in more engagement and sales. Why Email Marketing Welcome Sequences Matter Email marketing campaigns remain one of the most effective ways to nurture leads and drive sales.

Email Marketing 126

Email Marketing Marketing Marketers Social Media Marketing 126

Martech

NOVEMBER 15, 2024

Dig deeper: 6 tips for creating a winning email marketing calendar 3. Dig deeper: Email excellence: The top 10 traits of highly effective email marketers Email: Business email address Sign me up! The post 4 tips for helping your email marketing team stay organized appeared first on MarTech.

Email Marketing 104

Email Marketing Retail Marketing Marketers 104

Social Media Examiner

MARCH 7, 2024

Wondering if your email marketing needs an upgrade? In this article, we’ll explore the latest email marketing best practices based on 6 billion emails sent annually. Why Should Marketers Focus on Email Marketing? Email marketing is far from dead. Curious what works in 2024?

Email Marketing 136

Email Marketing Marketing Marketers Digital Marketing 136

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 52

Email Marketing User-Generated Key Performance Indicator Marketing 52

CopyBlogger

APRIL 11, 2024

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

Email Marketing 128

Email Marketing Marketing Marketers 128

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. Dig deeper: Email marketing strategy: A marketer’s guide 2. Processing.

Email Marketing 115

Email Marketing Marketing Marketers Promotion 115

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 91

Email Marketing Marketing Strategy Marketing Marketers 91

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing 103

Email Marketing eCommerce Shipping Analytics 103

Vertical Response

SEPTEMBER 22, 2024

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. This blog aims to provide actionable tips on improving email marketing.

Email Marketing 87

Email Marketing Marketing Marketers Transform 87

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era.

Email Marketing 98

Email Marketing Marketing Marketers CMO 98

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 127

Email Marketing Health Marketing Marketers 127

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. The topics discussed include: 3:18: What keeps Jeanne excited about email marketing?

Gen Z 102

Gen Z Email Marketing Marketing Marketers 102

illumin

OCTOBER 17, 2024

Email marketing is a crucial part of a holistic and effective marketing strategy – but when did it start and how did it grow to become as important as it is today? The history of email marketing starts with the birth of email itself in the 1970’s. In 1978, the first recorded marketing email was sent.

Email Marketing 59

Email Marketing Marketing Marketers eBook 59

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 118

Email Marketing Inbound Marketing Shoppers Marketing 118

Practical eCommerce - Marketing

MAY 17, 2024

Matt Ragland has been creating marketing emails for a decade. The post The Best Email Marketing Tells a Story appeared first on Practical Ecommerce. Storytelling drives performance, he says.

Email Marketing 108

Email Marketing eCommerce Marketing Marketers 108

Martech

JULY 18, 2024

“How are summer vacations like email marketing?” Whatever the reason, it leads to burnout, distrust and a team that spends more time putting out fires than creating great email marketing that benefits the company. Dig deeper: Email marketers: What’s on your vacation to-do list?

Email Marketing 101

Email Marketing Logistics Marketing Marketers 101

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Fully written email campaigns. No coupon code needed!

Email Marketing 119

Email Marketing Food Marketing Marketers 119

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 105

Email Marketing Marketing Marketers Copywriting 105

Practical eCommerce - Marketing

MARCH 16, 2023

Artificial intelligence can streamline an email marketing program. The post AI for Email Marketing appeared first on Practical Ecommerce. But it's not perfect. The human element drives performance.

Email Marketing 112

Email Marketing eCommerce Marketing Marketers 112

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

Email Marketing 111

Email Marketing Marketing Strategy Marketing Marketers 111

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Key Takeaways Crafting eye-catching subject lines, personalized content, and a sense of urgency can significantly enhance email open rates and engagement. Visual Storytelling Visual storytelling is a powerful tool in email marketing.

Email Marketing 84

Email Marketing Marketing Marketers User-Generated 84

illumin

JUNE 20, 2024

First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback.

Email Marketing 110

Email Marketing Marketing Marketers Retail 110

Practical eCommerce - Marketing

FEBRUARY 6, 2023

First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical. The post Email Marketing Is Like Dating appeared first on Practical Ecommerce.

Email Marketing 131

Email Marketing eCommerce Marketing Marketers 131

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Dig deeper: From campaigns to conversations: The future of email marketing Get MarTech!

Email Marketing 123

Email Marketing User-Generated Marketing Marketers 123

CopyBlogger

MARCH 14, 2024

Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.

Email Marketing 121

Email Marketing Marketing Marketers 121

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Email Marketing 114

Email Marketing Marketing Marketers Marketing Strategy 114

Hubspot Marketing

AUGUST 1, 2022

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Most Important Metrics for Effective Email Marketing. However, the challenge is worth it.

Email Marketing 142

Email Marketing Marketing Marketers Promotion 142

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

Email Marketing 123

Email Marketing Customer Customer Journey eBook 123

Litmus

AUGUST 1, 2024

We’ve put together a comprehensive guide to all the email personalization best practices you need to know, plus a handy-dandy downloadable to use for your team. 5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy.

Email Marketing 102

Email Marketing Customer Journey Marketing Marketers 102

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

Email Marketing 123

Email Marketing Transform Whitepaper Marketing 123

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

Email Marketing 102

Email Marketing Marketing Strategy Marketing Marketers 102

Kuno Creative

MARCH 14, 2024

Back then, email was new and exciting. Now, our inboxes are so flooded with emails we get excited when we don’t see new messages. So how can email marketing fuel our overall inbound strategy in a world with too many emails?

Email Marketing 105

Email Marketing Marketing Marketers Inbound Marketing 105

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 132

Email Marketing Analytics User-Generated Marketing 132

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us!

Email Marketing 119

Email Marketing Marketing Marketers Place 119

AWeber

JUNE 2, 2024

Are you looking to accomplish more with your marketing budget? It may be time to throw an email marketing campaign into the mix. Email marketing has many benefits and offers an impressive return on investment (ROI) while being quick and easy to deploy—even if you don’t have much experience. Still not convinced?

Email Marketing 92

Email Marketing Marketing Marketers User-Generated 92

Neil Patel

SEPTEMBER 23, 2020

Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication via email. Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention.

Email Marketing 143

Email Marketing Key Performance Indicator Marketing Marketers 143