Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. Dig deeper: Email marketing strategy: A marketer’s guide 2. Processing.

Email Marketing 137

Email Marketing Marketers Marketing Promotion 137

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Fully written email campaigns. No coupon code needed!

Email Marketing 136

Email Marketing Food Marketers Marketing 136

Social Media Examiner

MARCH 7, 2024

Wondering if your email marketing needs an upgrade? In this article, we’ll explore the latest email marketing best practices based on 6 billion emails sent annually. Why Should Marketers Focus on Email Marketing? Email marketing is far from dead. Curious what works in 2024?

Email Marketing 138

Email Marketing Marketers Marketing Digital Marketing 138

Aspiration Marketing

JUNE 18, 2024

Building trust with your audience is critical to successful email marketing. This guide explores the CAN-SPAM Act, a set of regulations designed to keep your emails out of the spam folder and in your customers' inboxes. Learn the essential requirements for compliant email marketing!

Email Marketing 147

Email Marketing Marketers Marketing Customer 147

Martech

JULY 18, 2024

“How are summer vacations like email marketing?” Whatever the reason, it leads to burnout, distrust and a team that spends more time putting out fires than creating great email marketing that benefits the company. Dig deeper: Email marketers: What’s on your vacation to-do list?

Email Marketing 122

Email Marketing Logistics Marketers Marketing 122

Martech

NOVEMBER 15, 2024

Dig deeper: 6 tips for creating a winning email marketing calendar 3. Dig deeper: Email excellence: The top 10 traits of highly effective email marketers Email: Business email address Sign me up! The post 4 tips for helping your email marketing team stay organized appeared first on MarTech.

Email Marketing 136

Email Marketing Retail Marketers Marketing 136

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. This guide will walk you through the steps to set up a CRM email marketing system that generates results. Integrated CRM campaigns improve tracking and analytics.

CRM 108

CRM Email Marketing Analytics Marketers 108

CopyBlogger

APRIL 11, 2024

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

Email Marketing 128

Email Marketing Marketers Marketing 128

Martech

DECEMBER 10, 2024

Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Dont wait until January to improve your marketing strategy. The post Start 2025 with smarter, more impactful email marketing appeared first on MarTech.

Email Marketing 124

Email Marketing Marketers Marketing Marketing Strategy 124

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 135

Email Marketing Health Marketers Marketing 135

Social Media Examiner

AUGUST 15, 2024

In this article, you'll discover a seven-step email welcome sequence that results in more engagement and sales. Why Email Marketing Welcome Sequences Matter Email marketing campaigns remain one of the most effective ways to nurture leads and drive sales.

Email Marketing 130

Email Marketing Marketers Marketing Social Media Marketing 130

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. The topics discussed include: 3:18: What keeps Jeanne excited about email marketing?

Gen Z 131

Gen Z Email Marketing Marketers Marketing 131

Martech

DECEMBER 27, 2023

While automation can handle repetitive tasks like scheduling emails and managing lists, it should never replace the need for personalized communication. Business email address Subscribe Processing. The post Email marketing 101: The five basics appeared first on MarTech. Get MarTech! In your inbox.

Email Marketing 135

Email Marketing Marketers Marketing CRM 135

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Email Marketing 133

Email Marketing Marketers Marketing Marketing Strategy 133

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. We email marketers must explore how the current toolset can help us achieve our goals in the business. Dig deeper: 3 ways email marketers should actually use AI 2.

Email Marketing 138

Email Marketing Marketers Marketing Marketing Plan 138

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

Email Marketing 136

Email Marketing Customer Customer Journey eBook 136

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 125

Email Marketing Inbound Marketing Shoppers Marketers 125

Martech

FEBRUARY 20, 2024

The problem with slowing down in email marketing is that it doesn’t come naturally. Dig deeper: 8 major email marketing mistakes and how to avoid them 2. email If you make a mistake, should you send a follow-up with the correct information? Dig deeper: 3 ways to avoid email automation breakdowns Get MarTech!

Email Marketing 133

Email Marketing Direct Mail Retail Marketers 133

Aspiration Marketing

JUNE 19, 2024

Are you unsure about the best way to build your email list? This guide explores the difference between "opt-in" and "double opt-in" for email subscriptions. We'll compare the advantages and disadvantages of each approach to help you decide which method best suits your marketing goals.

Email Marketing 172

Email Marketing Marketers Marketing 172

Litmus

AUGUST 1, 2024

We’ve put together a comprehensive guide to all the email personalization best practices you need to know, plus a handy-dandy downloadable to use for your team. 5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy.

Email Marketing 103

Email Marketing Customer Journey Marketers Marketing 103

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 91

Email Marketing Marketing Strategy Marketers Marketing 91

Vertical Response

SEPTEMBER 22, 2024

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. This blog aims to provide actionable tips on improving email marketing.

Email Marketing 87

Email Marketing Marketers Marketing Transform 87

Martech

NOVEMBER 18, 2024

Email: Business email address Sign me up! The post Use conversion rate as your key email marketing metric appeared first on MarTech. Bottom line? Don’t underestimate the value of conversion rates. Processing.

Email Marketing 124

Email Marketing Key Performance Indicator Marketers Marketing 124

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing 105

Email Marketing eCommerce Shipping Analytics 105

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Key Takeaways Crafting eye-catching subject lines, personalized content, and a sense of urgency can significantly enhance email open rates and engagement. Visual Storytelling Visual storytelling is a powerful tool in email marketing.

Email Marketing 84

Email Marketing Marketers Marketing User-Generated 84

Buffer Marketing

JANUARY 19, 2024

Here are the ways I’ve prioritized a personalized feel to my email marketing so my customers feel valued—and want to keep buying from us for years to come. Nobody wants to give up on an email subscriber, but it’s important to think more holistically than that about the health of your program list as a whole. 

Email Marketing 132

Email Marketing Customer Acquisition PR Health 132

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 66

Email Marketing Copywriting User-Generated Promotion 66

Practical eCommerce - Marketing

DECEMBER 15, 2024

Competitive email monitoring requires little more than the Zapier email parser and ChatGPT. The post How to Monitor Competitors’ Email Marketing appeared first on Practical Ecommerce.

Email Marketing 72

Email Marketing eCommerce Marketers Marketing 72

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Aspiration Marketing

OCTOBER 19, 2023

In the fast-paced world of email marketing, achieving successful email deliverability is paramount. To help you make the most of your email marketing efforts, we'll dive into the fundamentals of email deliverability and its core components: DMARC, DKIM, and SPF.

Email Marketing 270

Email Marketing Marketers Marketing Digital Marketing 270

Aspiration Marketing

MAY 16, 2024

Did you know that email marketing is one of the most effective marketing channels available today? Many businesses struggle with inactive subscribers on their email lists, hurting their overall email marketing efforts. The good news: you can fix this! The good news: you can fix this!

Email Marketing 211

Email Marketing Marketers Marketing 211

Vertical Response

DECEMBER 21, 2024

Conversion in email marketing means turning email recipients into paying customers. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Understand Your Target Audience High-quality customer data is the bedrock of effective email marketing campaigns.

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Aspiration Marketing

MARCH 15, 2023

One trend taking the marketing and sales world by storm is using artificial intelligence (AI) in email marketing. By utilizing AI, marketers can hyper-personalize their emails and generate more significant customer insights, increasing customer engagement and revenue.

Email Marketing 226

Email Marketing Customer Marketers Marketing 226

Aspiration Marketing

NOVEMBER 15, 2023

Email marketing remains a cornerstone for businesses seeking to engage and connect with their audiences in today's fast-paced digital landscape. But it's not always smooth sailing–several challenges may hinder your email marketing success.

Email Marketing 233

Email Marketing Marketers Marketing Digital Marketing 233

Content Marketing Institute

AUGUST 29, 2024

Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World. Your audience’s inboxes are a crowded but extremely valuable space.

Email Marketing 128

Email Marketing Marketers Marketing Content Marketing 128

Zumvu

NOVEMBER 12, 2024

Did you know that 89% of B2B marketers say email is their most effective channel for content distribution? Yet, in the high-stakes world of supply chain and logistics, many still need to utilize this powerful tool.

Logistics 98

Logistics Email Marketing Marketing Strategy Marketers 98

Aspiration Marketing

JULY 4, 2024

Have you ever hit "send" on a perfectly crafted email campaign only to see crickets in response? Fortunately, revamping your email marketing strategy can be easier than you think. By changing the timing of your email blasts, you can significantly impact how many people actually open them. You're not alone.

Email Marketing 208

Email Marketing Marketing Strategy Marketers Marketing 208