SmartBrief - Marketing

OCTOBER 21, 2024

Your event is focused on marketing your business. Event marketing is about getting people to attend and promoting your brand, product, or service. Email marketing Email marketing still offers benefits no other media channel can replace.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions.

Event Marketing 115

Event Marketing B2C Promotion Marketers 115

Marketing Insider Group

OCTOBER 21, 2019

There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing?

Event Marketing 101

Event Marketing Millennials Fashion Marketers 101

Marketing Insider Group

MAY 21, 2014

.” Jo Roberts is the Senior Product Marketing Manager at MarketingProfs host of their awesome B2B Forum. According to Jo, MarketingProfs benefits from a very large list of subscribers, so (frequent) email marketing comes out on top of our tactics list for direct attendee acquisition and revenue. Content Marketing'

Event Marketing 111

Event Marketing Marketers Marketing Fashion 111

AWeber

NOVEMBER 21, 2023

Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. It was email. Over 75% of the event marketers polled said email marketing was their preference.

Email Marketing 94

Email Marketing Logistics Event Marketing Marketers 94

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

Event Marketing 59

Event Marketing Marketers Marketing Energy 59

Martech

JANUARY 7, 2025

A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g., Marketing and promotion: Develop a marketing plan to promote the event.

Key Performance Indicator 103

Key Performance Indicator Logistics Marketers Marketing 103

Hubspot Marketing

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.

Price 145

Price Event Marketing CRM Marketing Automation Platform 145

Martech

SEPTEMBER 1, 2023

Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments. Events Marketing Whether it’s digital or F2F, these folks know how to make your events happen.

Event Marketing 113

Event Marketing Analytics Email Marketing Content Marketing 113

Adobe Experience Cloud Blog

JUNE 13, 2013

Marketo’s nurturing tracks have content pieces that range from email marketing all the way to inbound marketing. For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. Choosing Tracks. So how does this work?

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Email Marketing 134

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Event Marketing 123

Event Marketing Transform User-Generated Management 123

Hubspot Marketing

AUGUST 9, 2018

Email Marketer. Email as a marketing medium may seem more traditional, but its effect is far from dead. Email marketing utilizes a single channel to reach current and potential customers through creatively-written emails and digital promotions. Growth Marketer. Event Marketing.

PR 145

PR Non-Profit Marketers Marketing 145

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 40

Event Marketing Marketing Strategy Management Marketers 40

Adobe Experience Cloud Blog

MARCH 19, 2014

Do your emails sound like they’re written by robots? In 2014, addressing emails to “Dear Valued Customer” just isn’t going to fly. Our very own DJ Waldow will help you find the human side of your company’s email marketing – as DJ points out, almost 100% of your emails are read by humans. Event Marketing'

Thought Leadership 134

Thought Leadership Event Marketing Marketers Marketing 134

Hubspot Marketing

MAY 14, 2019

Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

JUNE 24, 2022

Now that you've established your goals (what you want), your key messages (what you're going to say), and your audience (who you're going to say it to), you can determine your marketing tactics (how you're going to say it). Marketing tactics refer to channels like email marketing, social media, events, and more.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Adobe Experience Cloud Blog

MAY 7, 2014

But it’s not just about “doing” email marketing. Anyone can send out an email newsletter, or share an awesome piece of news with your mailing list. However, the really smart marketers save time AND make their messages more timely, targeted, relevant, and continuous by automating their email marketing programs.

Direct Mail 133

Direct Mail Thought Leadership Marketers Marketing 133

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Marketing Plan 109

Marketing Plan Event Marketing Marketers Marketing 109

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Are you doing email marketing?

CRM 103

CRM Event Marketing Marketers Marketing 103

Martech

SEPTEMBER 21, 2021

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

Marketing Automation Platform 130

Marketing Automation Platform CRM User-Generated Analytics 130

Adobe Experience Cloud Blog

DECEMBER 26, 2012

by Dayna Rothman Making sure of proper event follow-up will set you apart from the competition and keep you fresh in the minds of your prospects. Just remember to always plan your follow-up strategy before the event begins. All email marketing follow-ups should be written before the event takes place.

Event Marketing 127

Event Marketing Advertising Advertisers Email Marketing 127

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Email Marketing. Traditional Marketing Channels.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Martech

OCTOBER 23, 2023

More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience ABM Google Analytics 4 CDP The post MarTech’s digital transformation experts to follow appeared first on MarTech.

Transform 121

Transform Pharmaceutical B2C Event Marketing 121

Marketing Insider Group

FEBRUARY 27, 2024

This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising. Channels Identifying the most effective channels for reaching your target audience is essential. Tailor your approach to the habits and preferences of your audience.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Martech

AUGUST 29, 2023

Himanshu is also the author of the book “Master the Essentials of Email Marketing Analytics.” Business email address Subscribe Processing. LinkedIn: KristaSeiden (12.8K Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. In your inbox.

Analytics 108

Analytics Digital Marketing Event Marketing Email Marketing 108

Martech

SEPTEMBER 30, 2021

The intent of gathering and analyzing all of these sources of data is to allow a marketer to make decisions about their strategy and tactics going forward. Adopting a marketing attribution and predictive analytics platform can address some of these issues by providing benefits like the following: A big-picture view of your marketing efforts.

Analytics 132

Analytics Key Performance Indicator Marketers Marketing 132

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. This approach has become increasingly crucial in our interconnected world.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

SocialPilot

JANUARY 26, 2024

” AI Prompts For Email Marketing With more than 4 billion people using emails across the globe, there is an enormous amount of potential for AI in email marketing. While running email campaigns, I use AI to transform my email copies and make them more persuasive.

Transform 105

Transform User-Generated Marketers Marketing 105

Martech

SEPTEMBER 28, 2021

Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If If you are in event marketing, you can do account-specific events,” she explained. “If

Customer 106

Customer Transform CRM Event Marketing 106

Martech

AUGUST 15, 2023

Business email address Subscribe Processing. More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience ABM The post MarTech’s CDP experts to follow appeared first on MarTech.

Thought Leadership 98

Thought Leadership Transform Health Analytics 98

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Email and Online Marketing. Email marketing is often the most important online marketing channel.

CRM 132

CRM Analytics Marketers Marketing 132

OnPassive Marketing

SEPTEMBER 13, 2022

Some popular channels include email, social media, phone calls, etc. It is crucial to choose the right outbound marketing channel for your business. Email Marketing. Email marketing is the most popular outbound marketing channel. Social Media Marketing. Event Marketing.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Vertical Response

JANUARY 18, 2025

For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing. Want More Email Marketing Tips? Looking for more in-depth advice on how to grow your list, plan seasonal campaigns, or automate your post-purchase emails?

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. Source: Auseh Britt.

Direct Mail 117

Direct Mail Customer Acquisition Marketers Marketing 117

Customers.ai

DECEMBER 4, 2023

With Customers.ai, you can insert virtually any attribute into the subject line or body of your email marketing. Conversion Tracking It’s a common misconception that outbound marketing is best or top-of-funnel goals like brand awareness. Identify who is visiting your site with name, email and more.

Outbound Marketing 87

Outbound Marketing Direct Mail Inbound Marketing Marketers 87

Martech

AUGUST 9, 2023

followers) More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience Get MarTech! Business email address Subscribe Processing. LinkedIn: Juliet Randall (14.6K In your inbox.

CMO 97

CMO Event Marketing Education Place 97