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AI For Email Design, Coding, And Content Curation: Tools And Expert Tips

Scoop.it!

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

They could tarnish not only your brands name but also email marketing as a channel. Most advice on writing effective subject lines includes at least a brief reminder not to deceive or mislead subscribers into opening an email. Because they appear bogus, I don’t feel compelled to open the emails. As we saw in No.

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The Definitive Guide to Engaging Email Marketing

Adobe Experience Cloud Blog

In this environment, old-fashioned “batch and blast” email will serve only to alienate buyers. To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. It’s essential that your emails set and then consistently meet subscriber expectations. Email Marketing'

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5 Simple Steps to Structuring Your Email for Maximum Engagement: Best Practices for 2024

Vertical Response

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

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12 Email Marketing Trends Marketers Should Know [According to My Inbox]

Hubspot Marketing

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

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7 Email Cadence Best Practices for Better Email Marketing Campaigns

Hubspot Marketing

The success of an email campaign can hinge upon the effectiveness of its cadence. If you can get the right emails to the right customers at the right time, you can get a lot of mileage out of your email marketing efforts. If you’re not consistently sending out emails, you’re missing out on sales opportunities.

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Email return on investment (ROI) is the best there is—but that’s only part of the story

Litmus

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Source: The State of Email Report Why is that?

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