Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 86

Transform Marketing Marketers Gen Z 86

Marketing Insider Group

AUGUST 31, 2020

B2B marketing, on the other hand, hasn’t kept up. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. They aren’t playing the same game as their Gen Z or boomer counterparts. 42% hold managerial positions.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Exposure Ninja

MAY 2, 2025

Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. Email Marketing People don’t sign up for pensions, switch accountants, or choose a mortgage broker overnight they research, compare, and return when they’re ready.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. All of these things are part of the underlying strategy that influences every department and employee in the company, not just the marketers. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. callahanrahm skims if you're seeing this, your email marketing is working ?

Gen Z 98

Gen Z Millennials Law Fashion 98

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2014 - Musical.ly 2018 - TikTok and Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. And when they’re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

TechWyse

MARCH 28, 2023

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. Email marketing can be an effective way to reach your customers and increase sales. Coca-Cola’s marketing efforts are clearly working in their favour as the company saw its revenue grow 7% to $10.1

Gen Z 52

Gen Z Finance User-Generated Advertisers 52

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Visual Search. Google has already embraced the idea. Think about how TikTok exploded in 2020. Personalization.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Litmus

FEBRUARY 8, 2024

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. Brands should: Conduct accessibility audits across your email marketing programs.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Martech

FEBRUARY 20, 2024

Gen Z and Millennials often favor text over calls. By following this approach, you’ll uncover the B2B CTA that unlocks your email marketing potential, just like my team did. Also, remember that even the strongest CTA won’t work if your emails don’t reach inboxes. Texting wins for modern audiences.

Gen Z 121

Gen Z Millennials Email Marketing Place 121

Scoop.it!

DECEMBER 19, 2023

In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. Gen Z ranked second, following closely with 82%. Start a Holiday Email Marketing Campaign Plan an email campaign for the holidays to keep your brand top of mind and build customer relationships.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Hubspot Marketing

MAY 27, 2024

Once I have their email, I add it to my marketing list and include them in my email marketing campaigns. Our 2024 Marketing Statistics show that 96% of people watch explainer videos to learn more about a product. I never add any steps that may cause friction for users trying to access my gift.

Gen Z 126

Gen Z Customer Journey Advertisers Advertising 126

Litmus

SEPTEMBER 24, 2024

In this blog, we’re diving into some of the best Black Friday email examples that not only captured attention but also drove impressive results, plus trends, steps for success, the various types of Black Friday campaigns, and more. With the right holiday email marketing strategy , you can score big.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Hubspot Marketing

NOVEMBER 29, 2023

Social media channels are extremely popular among millennials and Generation Z, the members of your target audience. The video generated more than 5.5 Roll out an email marketing campaign. The statistics further reinforce a positive impression. Image Source 3. Image Source 4.

Education 121

Education eBook Gen Z Marketing 121

Lynton Web

JANUARY 29, 2024

Fifty-six percent of marketers plan to increase their investment in TikTok this year, which is the most out of all the social platforms. 1 product discovery channel for Gen Z and Millennials (31% of customers use social to find answers to questions), it’s no wonder marketers are increasing their spend here this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Sprout Social

NOVEMBER 21, 2019

Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges. Email marketing research tools. Keeping track of brand emails is a good idea for any brand looking to stand out in their audience’s inbox. This will also determine your pricing, too.

Market Research 111

Market Research Gen Z Price B2C 111

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. What should marketers be doing to start creating more personalized experiences for customers?

B2C 68

B2C Gen Z Millennials eCommerce 68

Hubspot Marketing

APRIL 12, 2022

For example, in our 2022 Social Media Report and survey , we found that younger audiences like Millennials and Gen Z prefer shorter video content that is funny, trendy, and reflects a brand’s values - on platforms like TikTok and Instagram. Email marketing has the 3rd highest ROI of any channel.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. billion by 2025. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships. particularly using email to engage with customers.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Power Digital Marketing

NOVEMBER 30, 2022

Most consumers call it texting, but most marketers call it SMS—whatever the name, this marketing channel has a 98% open rate. Retailers who haven’t complemented their email marketing strategy with SMS could be missing out on new ways to reach and enhance their customer base.

Retail 52

Retail Gen Z Marketing Marketers 52

Hootsuite

SEPTEMBER 9, 2020

Audience considerations: Instagram is most popular with millennials. Plenty of Generation Z and Gen Xers also use the platform. Sponsored InMail is similar to email marketing, except that the messages go directly to users’ LinkedIn inboxes. Consideration. Conversion. Make sure your CTA is loud and clear.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Rock Content

MARCH 4, 2020

Apps, emails and websites are literally in the palm of their hands. Smartphones are incredibly popular, especially among Millennials and Generation Z. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. Email Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email Marketing 100

Email Marketing CMO Non-Profit Marketing 100

Hubspot Marketing

MARCH 10, 2025

That lags behind referrals, social media, and email marketing but shows that phone calls still work well for some companies and industries as a first point of contact. However, this finding doesnt mean that a lead wont start their buying journey with research before talking to the sales team later on.

Telemarketing 73

Telemarketing Gen Z Whitepaper CRM 73

Digital Marketer

OCTOBER 31, 2022

“Email marketing is DEAD!” “AI Why hire a copywriter when I can just use email templates?!” “Who Who needs an email list when I have a large social following?”. Lately, I’ve been hearing a lot of misconceptions floating around the cyberspace when it comes to email marketing. AI is taking over the inbox!” “Why

Email Marketing 84

Email Marketing Copywriting Gen Z Marketing 84

Marketing Insider Group

DECEMBER 8, 2020

Email is still the most popular lead generation channel—77% of B2B marketers use email marketing to drive leads, according to SuperOffice’s State of B2B Email Marketing report. Gmail ads allow you to target your Google Ads campaign to people who have received emails from your competitor.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Hootsuite

JULY 9, 2019

Then incorporate it into your own social posts, email marketing, and product copy. Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. This shows potential customers that you’re trustworthy, and encourages them to take a chance on you. Influencer endorsements.

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketing 112

Search Engine Land

MAY 20, 2024

It’s the same for email marketing. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. Do that and Gen Z and millennials will come beating down the door of your blog. I have professionals for that. Reddit traffic.

Gen Z 118

Gen Z SEO Millennials Energy 118

Hootsuite

AUGUST 14, 2023

Write five email subject lines that are designed to increase open rates for an e-commerce store. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Pretend you own an online pet store.

Product 98

Product Real Estate User-Generated Fashion 98

Exposure Ninja

OCTOBER 2, 2023

Now we’ve explored examples of traditional marketing, let’s look at some great examples of digital marketing. Digital Marketing Examples Digital marketing is any marketing that takes place online. This includes websites, blogs, social media, paid ads, email marketing and more.

PR 52

PR Marketing Marketers Promotion 52

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. Email Marketing Email marketing is a powerful way to nurture leads, build customer loyalty, and drive sales. But first, you need an engaged email list. Offer lead magnets in exchange for an email address.

PR 113

PR Customer loyalty User-Generated SEO 113