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20 Technical Skills Every Marketer Needs

Hubspot Marketing

Email marketing. Email marketing. Identifying key performance indicators. Marketing, especially digital marketing, revolves around data. The global marketing data market is projected to grow to $52.3 Digital strategy. Web analytics. Automation software. Copywriting.

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4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

One of my customers is realizing a 28% increase in lead generation through their email marketing activities based in large part to personalization and behavior-based triggers. Marketing efforts are not designed to meet key business objectives. This brings me to my next point. Not being on the channel your buyer is on.

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

Email marketing Email marketing is relatively affordable compared to other marketing channels. Many email service providers offer free plans or tiered pricing to appeal to different budgets. For example, HubSpot's email marketing software is easy to use, secure, and free.

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