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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

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How Can Email Marketing Fuel Your Overall Inbound Strategy?

Sachs Marketing Group

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Its ideal for sharing thought leadership, case studies, and industry insights. If you dont know, LinkedIn generates 80% of B2B social media leads , making it the most effective platform for B2B marketers. Facebook : Though less popular for B2B, it can be effective if you want to build a community or promote your events.

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The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers

Hubspot Marketing

I send the HubSpot Marketing Emails every day, so I'm pretty familiar with the types of marketing emails marketers can leverage. To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of emails achieve the highest performance.

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7 Tips for Effective Industrial Email Marketing

Tiecas

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Content marketing is necessary to efficiently build your business. Blogging, email marketing, and social media are the main drivers of brand engagement. Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. Email marketing generates revenue. Emarketer ).