Sprout Social

SEPTEMBER 17, 2024

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. When embarking on an influencer marketing journey or seeking to promote UGC, creating a singular hashtag is now best practice.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. Let’s dive into it! Personalize.

Market Trends 98

Market Trends Email Marketing 2023 Trends Marketing 98

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. This can be done through social media, email marketing, or even in-person meetings. The goal is to get the influencers involved in the product promotion and positively impact the product. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Hubspot Marketing

JANUARY 17, 2025

Email marketing seemed like a natural starting point for us. For example, during the experiment, our AI analyzed a lead from an organic cold brew coffee company who had downloaded influencer marketing resources. But here's the thing about big results: They dont come from trying everything at once.

Transform 119

Transform CMO Influencer Marketing Education 119

Martech

JANUARY 20, 2025

Email marketing tools (Mailchimp, Constant Contact): To send out promotional emails with compelling stories and offers. Highlight brand ambassadors: Share stories of loyal customers or influencers who love our brand. Promotional stories: Create limited-time offers or special events that tie into our brand story.

Brand Management 109

Brand Management User-Generated Marketing Marketers 109

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.

PR 99

PR User-Generated Transform Thought Leadership 99

illumin

FEBRUARY 19, 2025

Leading mobile apps worldwide in March 2024, by downloads (Statista) Mobile app marketing strategy must-haves These are the most critical strategies to add to your arsenal when marketing a new or existing mobile app. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Jeff Bullas

FEBRUARY 21, 2023

Here are some of the best ways to get the word out: Email marketing Email marketing is still one of the best ways of promoting your blog. The benefit of email marketing over other forms is that you have a direct line to your readers.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Sprout Social

JANUARY 27, 2025

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. When embarking on an influencer marketing journey or seeking to promote UGC, fashioning a singular hashtag is now customary.

Retail 96

Retail Shoppers User-Generated Customer Journey 96

Hubspot Marketing

MARCH 26, 2025

Theres a rise in influencer marketing. Create your own email marketing system to ensure youre collecting emails and other pertinent information from your online community. They're getting their employees involved. We're moving towards more authenticity over aesthetics, Sneddon also shared with me.

Gen Z 102

Gen Z User-Generated eCommerce Promotion 102

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Unless you’re fortunate enough to have an expert on your founding team, don’t try to hire or hack your way through the following marketing functions: 1. Marketers love to specialize. But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Hubspot Marketing

JULY 25, 2022

Trends Marketing Leaders are Following. The top trends marketing leaders follow are short-form video, experiential marketing, and influencer marketing. The trends marketing leaders follow that have the highest ROI are influencer marketing, short-form video content, and permanent social media content.

Inbound Marketing 133

Inbound Marketing Social Media Marketing Influencer Marketing B2C 133

Martech

APRIL 2, 2025

Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike.

Branding 94

Branding User-Generated Shoppers Fashion 94

Hubspot Marketing

OCTOBER 21, 2024

She told me: “For example, sometimes people just apply to things [that have ‘marketing’ in title]. They’re applying to campus marketer roles, email marketer roles, influencer marketing roles… but their resumes don’t reflect that.” So, let’s say you want to work in marketing. Influencer marketing?

Gen Z 104

Gen Z Copywriting Influencer Marketing Education 104

Search Engine Land

JULY 23, 2024

Dig deeper: What is social media marketing? What does email marketing include? Newsletters: Regular updates sent to your email list. Automated campaigns: Triggered emails based on user behavior (e.g., Promotional emails: Sending offers and promotions to drive sales. What does influencer marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

JANUARY 24, 2025

Political instability is an unknown factor that can influence market instability and become something these executives need to manage around to protect their companies. What we often forget about execs in their walnut-paneled corner offices is that their jobs aren’t just to sell things and make money for their companies.

Non-Profit 129

Non-Profit Marketing Marketers Finance 129

Businesses Grow

SEPTEMBER 30, 2022

Dennis and I debate 10 relevant marketing trends: Metaverse. email marketing. Influencer marketing. Content marketing. Social media marketing. Change is happening so rapidly, and often, so unexpectedly, that I think it is useless to think beyond that horizon. Artificial intelligence.

Market Trends 125

Market Trends Influencer Marketing Social Media Marketing Marketing 125

Vertical Response

APRIL 25, 2022

Fortunately, with cold email marketing, you can build up your customer base. It’s all about using the right email marketing strategies to get attention from the right people. Not to worry, we’ll cover everything you need to know about these strategies in this ultimate guide to cold email marketing.

Email Marketing 59

Email Marketing Whitepaper Marketing Marketers 59

Hubspot Marketing

JULY 22, 2022

Marketing Channels with the Lowest CAC. of marketers listed social media as one of the channels with the lowest customer acquisition costs. said the same about email marketing, 41.4% listed experiential marketing, and 40.8% Marketing Channels with the Highest CAC. Marketing Channels with the Lowest CPL.

Customer Acquisition 130

Customer Acquisition Direct Mail User-Generated Influencer Marketing 130

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. And the fact that it is derived from emotional marketing is also long standing. For starters, you need to find a perfect influencer and get in touch with them. Those who know how to email an influencer can easily embrace the power of genuine connections.

Influencer Marketing 119

Influencer Marketing Branding Communications Email Marketing 119

Buffer Marketing

JANUARY 7, 2025

Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts. CreatorIQ: Match with ideal influencer partners Source: CreatorIQ Influencer marketing is a powerful way to reach your target audience, but finding the right partners can eat up a lot of time.

Price 119

Price Thought Leadership Transform User-Generated 119

Businesses Grow

MAY 30, 2023

But it gets better You might be asking, how can this possibly get better?

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Martech

SEPTEMBER 26, 2023

Unfortunately, 68% of marketers said their organizations have experienced a reduction in their budgets by 5% to 10%, or more, in the second half of 2023. Dig deeper: From campaigns to conversations: The future of email marketing Crossed channels. consumers with the help of research firm Censuswide.

Marketing 121

Marketing Marketers Influencer Marketing Email Marketing 121

Marketing Insider Group

MAY 17, 2023

Key Takeaways: Imitating proven winners is a faster way to succeed at marketing than trying to reinvent the wheel. The top digital marketing examples with a high return on investment include content marketing, SEO, email marketing, and organic social media activity.

Digital Marketing 27

Digital Marketing Affiliate Marketing Marketing Marketers 27

Neil Patel

DECEMBER 13, 2022

Email Marketing. 56% of companies said they would increase their email marketing budget. 38% of companies plan on maintaining their email marketing efforts. 38% of companies plan on maintaining their email marketing efforts. 6% said they plan on decreasing their email marketing budget.

B2C 144

B2C Marketers Marketing Influencer Marketing 144

Hubspot Marketing

FEBRUARY 5, 2024

For more social media tips, including developing a social media policy, finding content pillars, and more, dig into these resources: Recommend Resources: Free Social Media Marketing Course: Get Certified in Social Media Strategy Blog Post: Social Media Marketing: The Ultimate Guide 3.

Marketing 131

Marketing Marketers User-Generated Social Media Marketing 131

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Marketing technology: Social media management tool , employee advocacy tool , project management tool and graphic design tool.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars.

Transform 86

Transform Marketers Marketing Gen Z 86

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. There are lots of ways you can get started with content marketing for e-commerce.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Hubspot Marketing

MAY 14, 2019

Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

APRIL 11, 2024

With Perplexity the cited sources remained the same each time the question was posed, but some results were more detailed, listing categories like email marketing and giving examples of providers like Klayviyo. ChatGPT’s response was slightly more scannable as it numbered the components rather than using a bolded and bulleted list.

CRM 131

CRM Marketing Automation Platform Retail Customer Journey 131

Digital Marketer

MARCH 1, 2024

Email Marketing Don’t shun email marketing just because it has been around for quite some time now. Email marketing makes use of targeted campaigns to nurture potential customers. However, plain old boring emails won’t cut. Demos cut through all the noise and make a lasting impression.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

TechWyse

MARCH 1, 2022

10 Reasons Email Marketing Is A Must for Small Businesses. Email marketing has proven to be an extremely effective method of reaching and retaining customers. This is especially important for smaller businesses, as their marketing budgets might be a bit tighter.

Email Marketing 52

Email Marketing SEO Digital Marketing Marketing 52

Martech

MAY 8, 2025

These enhancements focus on the personalization and modeling components, aiming to improve the execution of marketing strategies using real-time data analysis and automated decision-making. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform 70

Transform User-Generated Law Communications 70