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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Email marketing is a powerful method for nurturing leads and converting them into customers. Data privacy and security are also paramount.

CRM 110
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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

Influencity: Influencer marketing management on a budget Source: Influencity Many influencer marketing tools are in the thousands per month. But Influencity makes influencer marketing management a lot more achievable for those with a modest budget. Pricing: $625 setup fee.

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ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024

Martech

With Perplexity the cited sources remained the same each time the question was posed, but some results were more detailed, listing categories like email marketing and giving examples of providers like Klayviyo. As with all AI, asking the same question multiple times can get different answers.

CRM 126
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Topical Map for Digital Marketing Niches

Calvyn Lee Blog

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

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8 Content Lifecycle Management Stages (And Best Practices)

Welcome Software

This includes everything from PPC to paid influencers marketing to native ad placement. An established B2B company, for example, is likely to find success sharing content like case studies and long-form blog posts on owned and shared media, whereas a small B2C startup will probably have more success using paid influencer marketing.

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What is a Go-To-Market Strategy? The Ultimate GTM Guide for Startups and Enterprises

Lusha

Marketing Channels: These are the platforms and mediums you’ll use to reach your target audience. This could include social media, content marketing, email marketing, paid advertising, and more. This can include organic posts, paid advertising, and influencer marketing.